Little Red Is Riding – Good!

virgin

Well, It’s official, and whilst we are awaiting images of the actual product itself, the end of the month will bring the launch of Virgin Atlantic‘s newly nicknamed ‘Little Red’ domestic services. The 26 daily flights, whilst a smaller proposition compared to BA‘s offerings (if you include London City Airport flights) will offer an array of connections to Virgin Atlantic’s main fleet, providing Manchester, Edinburgh and Glasgow residents more options to travel across the pond or through to Asia and beyond.

There is great scope for this new startup. However the onboard offering sadly isn’t much different to that you would receive on British Airways shuttle services, and perhaps Virgin have missed the opportunity to provide some type of entertainment offering. Either by magazines or TV screens. Whilst there is a 23kg baggage allowance and lounge access for connecting Upper Class Passengers, onboard it’s all economy class only.¬†Early morning flights before 9am will receive a hot breakfast, and other flights will offer British favourites, including Tyrells crisps (In nifty plane shapes – we’d love to know where you can grow plane shaped potatoes) and Scottish classic Irn-Bru (along with a fully stocked bar). Whilst the business model still seems a little unclear, it seems it is primarily going to act as a feeder service into Virgin Atlantic’s main long haul fleet. There has already been an announcement that Air New Zealand will codeshare on the flights, providing onwards connections to 3 UK cities for the Super-Long Haul ANZ flights.

That’s good news for Air New Zealand passengers, who will enjoy connections through the same terminal, however, Virgin Atlantic passengers, will have to connect via bus to Terminal 3 from Terminal 1 to make their onward flight. Not as big a problem as it sounds, the connections are all airside, and only take a matter of minutes.

As soon as we get some images from Virgin, you’ll be the first to see them here, so bookmark this page and keep on coming back!

6 comments

  1. Is there really any need for business class, IFE or other bells and whistles for such short flights?

    • I think so, why is it needed on internal American flights? Think big. If the airline expands it’s routes to other European cities to further generate feeder traffic (needed for an independent airline such as Virgin) then flight times could end up getting a little longer, and also, with a large amount of Upper Class seating per aircraft, these Upper Class travellers would want a bit of a treat on their internal flights. Otherwise, why not fly BA?

  2. CAS

    I thought that I heard that VS was wetting these aircraft up from EI with just a lick of paint in their existing all Y config- and maybe even using EI crew (not sure on that one). I think that the original business plan called for something a bit different, but with things in flux with VS immediate equity future- a wet lease of aircraft makes sense- the downside being the branding suffers or you choose to sink cash into equipment that really is not yours for the long run.

  3. Billy

    A condition of VS winning the LHR slots was to provide a certain number of seats to compete with BA. They can only do that with an all Y offering, hence no attempt at Premium Economy or even an ‘Upper Class’.

    A shame for sure, but if Little Red is a success things may change.

  4. Jonathan

    Glasgow residents DONT have the benefit of Virgin’s London connections as they have ignored our city and are not offering domestic flights from either of our airports. This has left BA with a monopoly on the route and we are paying more for a flight to Heathrow than Amsterdam or Paris. Connections abroad from now on I think!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 4,566 other followers

%d bloggers like this: