The first of three new GOL Lounges in Brazil has just opened in Guarulhos T2 showcasing the carrier’s new direction for their ground product. Available to all passengers on GOL as well as Air France, Delta and KLM codeshares flying from T2, the new lounge replaces the fairly depressing and basic previous incarnation. “The VIP lounge…
Read MoreBrazilian carrier Gol recently announced their new brand image, refreshing a brand image that has lasted for 14 years. Whilst there is perhaps very little that has changed on the surface, the new logo with its repositioned silver ring element somehow now manages to spell ‘GOOL’ instead of Gol. This could be construed as brand…
Read MoreThe rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where even you seat choice was a privilege. However, through the natural evolution of business, the…
Read MoreWith the world cup soon approaching, national airlines around the world are getting into the spirit and supporting their local teams. Here’s a recap of some of the special liveries over the past few weeks – how many have you seen? Let us know! Brussels Airlines ‘Red Devils’ Brussels Airlines went to town with their…
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