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Hong Kong Airlines Leapfrogs Competition With Super Diamond Business Class Seat On Newly Delivered A350

Hong Kong Airlines just received its latest A350, and with it, the next evolution of its premium experience, unveiling a newly upgraded Business Class seat. This new seat rivals that of Cathay Pacific and here at TheDesignAir we actually prefer the Super Diamond product compared to Cathay Pacific’s due to its increased space and storage…

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Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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Hong Kong Airlines Receives First A350

Last week saw not only the arrival of Hong Kong Airlines brand new lounge, but also their very first of 21 A350 aircraft. The airline is embracing the aircraft to support its international development, cherry-picking long-haul destinations that strategically support its future growth. The airline is putting emphasis on developing routes to North America and…

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Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?

It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style of Etro’s fashion lends itself perfectly to these amenity kits whose exterior is made of…

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10 Great Flights To Take From London In 2018

Next year will see some exciting developments for passengers travelling to and from London, UK. With new routes, frequencies, upgraded aircraft and enhanced cabin products, London is getting the best of what the skies have to offer. Here is our low-down for the best trips you can take from London in 2018. Mahé, Seychelles Direct…

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Trip Report: Cathay Dragon A330-300 Business Class November 2017

Flight: KA361 Aircraft Type: A330-300 Class: Business Class Route: DPS-HKG Date: November 2017 http://www.cathapacific.com We are big fans of Cathay Pacific at TheDesignAir, that’s no real secret. We love the carriers ground product, with wealth of stylish lounges and super easy to navigate home base of Hong Kong International Airport, but Cathay Dragon, the now-aligned sister carrier always seemed in…

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Starlux Airlines is certainly drawing some attention, but how will it compete in an already crowded Asian market?

Starlux Airlines, Taiwan’s latest startup is starting to turn heads. Originally a start-up that – like most – had a questionable future, seems to be full-steam ahead with a recent uniform and A321neo cabin launch. It hasn’t stopped there though, as there have been signature scents and even homeware products that the airline has launched…

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PaperClip Design’s ‘Peacock’ concept could ruffle some feathers

with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design. 

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Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…

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New Uniform For HK Express Revealed

The Streets of Hong Kong have just got a little bit snappier today. Hong Kong-based HK Express launched its new uniform for cabin crew designed by LIFT Strategic Design, which also created the airline’s brand and cabin interior. In a shift from the normal buzz of employing a fashion designer to create the uniforms for…

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