Joon, the millennial airline by Air France has just launched a new hybrid economy product that will be music to young family’s ears. Four rows of the economy cabin will now be fitted with pairs of seats that can be converted in to beds for kids. This is almost the same as the Sky Couch…
Read MoreJoon has recently pulled back the curtain on its brand image. The ‘younger’ sister carrier to Air France, Joon is actively targeting millennials, a similar concept to competitor IAG’s Level product. The difference between Joon and Level being the key addition of a true international and regional business class product. The airline has gone to…
Read MoreAir France’s latest venture, originally called Boost, and now officially titled Joon, is the carrier’s attempt to reduce operating costs and compete with the growth of younger, less expensive airlines now flying medium and long-haul routes around the world. The new carrier will mirror the likes of Air Asia X, Norwegian, Singapore Airlines’ Scoot Qantas’…
Read MoreThe past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the big US 3 – see their passenger demographic age as fast as the airline does,…
Read MoreFinnair is moving away from its more clinical approach to Finnish design and adding depth, texture and warmth with new soft products to bring a new layer of richness and comfort. Timed to coincide with the launch of its new service between Helsinki and Los Angeles on March 31st, Finnair has celebrated its long-standing relationship…
Read MoreLast week saw a new brand partnership take its first steps between Adidas and Lufthansa. Last Friday, if you flew with the airline you might have seen a slightly more relaxed approach to the uniforms due to the airline – in a one-time-only event – allow crew to wear trainers. This was conveniently timed to…
Read MoreAs of July 1st, Air France passengers in their Premium Economy or Business Class cabins will experience brand new amenity kits. These funky and fresh designs will be available for 6 months on all long-haul flights. In premium economy, the kits feature a sporty, young tie string bag, that wouldn’t be amiss on sister airline…
Read MoreAir France has – for many years – been a bastion of design detail. From uniforms, the ever changing menu card designs, amenity kits, safety videos and now new CDG lounges featuring digital art installations, every design choice is carefully considered, which allows the carrier to exude a very French design aesthetic to the passenger…
Read MoreToday saw Lufthansa launch its new livery in an event in Cape Town. While many will probably like this new clean, monochromatic paint scheme, we can’t help but feel a little disappointed to see such an iconic livery be literally whitewashed. Sure, almost all liveries grow on us with time, but that doesn’t stop us…
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