SAS has just revealed its photos of its new A321LR cabin. The transatlantic narrow body joins the carrier’s wide-body fleet in connecting the two continents, but trying to keep the same passenger experience touch-points across fundamentally different airframes was a difficult ask. While the airline sadly hasn’t been able to provide all aisle access, by…
Read MoreThe first of SAS’s A350s has officially entered its fleet and starting in January, the carrier’s passengers will be able to take flight on one of the most advanced aircraft in the skies featuring the newest livery featuring super huge silver billboard titles across the fuselage. Inside, the carrier has opted for the same paired…
Read MoreA few weeks ago we brought the news that Virgin Atlantic was launching sustainable amenity kits, made from Kraft paper, which married cool design aesthetic with a clear sustainability drive. Now, SAS is launching a new packaging design for the award-winning New Nordic by SAS food concept. The new design of the pre-existing cube from…
Read MoreIt has been 21 years in the making, but SAS has just revealed a bold new livery for its aircraft that refreshes the current version with more depth, modernity and colour. The brand new visual identity and new design for its aircraft exterior is a refreshing take on a classic Scandinavian design. It “highlights the…
Read MoreAs 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…
Read MoreMost people will have flown on a Vantage product at some point if they’ve flown business class in the past decade, and the VantageXL is the flagship version, which has been adopted by the likes of Qantas, SAS, Delta and Philippine Airlines over the years. Understanding that passenger habits and needs have adapted in the…
Read MoreSAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases an often overlooked part of the passenger experience. “The Arrivals” campaign imagery and film are…
Read MoreSingapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…
Read MoreTheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
Read More2019 has seen yet another year of great innovation, new products, new airlines, new lounges and new airport facilities across the globe. It just goes to show how quickly the industry continues to evolve and respond to the ever-increasing needs of an airline passenger. Just before this year, or even this decade, comes to a…
Read MoreStar Alliance customers travelling from Amsterdam Schiphol can look forward to a new lounge experience, competing with the new KLM Crown Lounge that is still in development. The new Star Alliance Lounge will welcome eligible First and Business Class passengers and Star Alliance Gold Card holders as well as eligible paid lounge members of the…
Read MoreIf you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they were under tremendous pressure to accommodate changing customer habits and were targeting bargain hunters,” state…
Read MoreWe expect the news of British Airways’ new partnership will bright a sigh of relief to frequent fliers of the airline. The White Company and British Airways today announced its plans to improve the bedding and amenity kit offering for Business Class passengers, following similar moves from the likes of Delta, SAS and United. Later this year,…
Read MoreWhen airlines such as Qatar Airways have announced recently they are working on a brand new Business Class seats and Emirates is working on new First Class suites, it was a surprising twist to see Delta, a US carrier to leap-frog the competition with an adapted Thomson Aero Seating product by Factorydesign. The US airline’s new Delta One…
Read More2015 has been an impressive year with many carriers taking advantage of the lowered oil prices to invest heavily into their passenger experience both on the ground and in the air. We take a look at the best carriers around the world that have caught our attention this year. We offer a retrospective of the…
Read MoreTo celebrate the UEFA EURO 2016 tournament this summer, Turkish Airlines has unveiled yet another special livery aircraft, this time an A330-300 passenger aircraft . The plane just flew its maiden flight to Paris, where the final will be played out in July, and is just one component of Turkish Airlines’ marketing drive to excite fans ahead of this year’s tournament.…
Read MoreBritish Airways this week announced they will start flying from Stansted to four sunshine routes starting May 28th. This will be the fourth major London airport the carrier will fly from, including Heathrow and Gatwick and London City, leaving only London Luton currently unserved by the carrier. The airlines latest route network, operated by BA Cityflyer’s…
Read MoreThe first SAS aircraft “Erik Viking” with their new long haul cabin took off today. Lucky passengers on flight SK909 from Copenhagen bound for Newark are currently experiencing a new design, new seats, new infotainment system and onboard WiFi. We announced the development back in May last year, with artists impressions, however due to their recent launch…
Read MoreSAS, excitingly, have announced a brand new cabin concept for their long haul aircraft. Featuring business class, premium economy and economy classes, the new cabin and seat designs leap the airline into 2014 with a loud bang. Competing against carriers such as Finnair who have already pushed their airline forward with new designed cabins, SAS…
Read MorePriestmangoode, UK based design firm have just revealed their fantastic new interiors for South African Airways latest short haul Airbus fleet. The studio worked in collaboration with The Brand Union, Johannesburg, South Africa, a brand consultancy, to develop a new brand identity and experience for the leading African airline. Kim Thipe, Head of Marketing at South African Airways…
Read MoreNorway’s Kristiansand might only have a population of 82,000 at last count, but a local Ice-cream businessman believes that the town needs it’s own airline. Not only that, but he’s willing to start the airline up himself. Now just to clarify, ‘Virtual’ airlines aren’t ones that you’ll find on flight-sim, but instead business and brand…
Read MoreSince founding thedesignair.net in 2012, Jonny Clark has collaborated with magazines and websites around the world, and has become a recognised source of opinion in the airline industry. thedesignair.net continues to grow, partnering and consulting with some of the most prestigious brands around the world, whilst still maintaining an easy-to-digest design-led website based around airline…
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