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Virgin Atlantic New A330Neo delights with ‘better-than-Upper Class’ product and better fleet alignment

Launched today in London’s still-trendy Shoreditch, Virgin Atlantic’s new A330neo product should indeed turn heads. Launching a brand new product across a small yet nimble fleet usually means that the product offering becomes increasingly fragmented, but actually the airline has stumbled upon better synergies than ever on its Transatlantic offering. Introduced on Virgin Atlantic’s 16…

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SAS shows off new A321LR interiors

SAS has just revealed its photos of its new A321LR cabin. The transatlantic narrow body joins the carrier’s wide-body fleet in connecting the two continents, but trying to keep the same passenger experience touch-points across fundamentally different airframes was a difficult ask. While the airline sadly hasn’t been able to provide all aisle access, by…

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SWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.

It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…

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Ten stories we loved in 2021

As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…

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British Airways brings its sustainability programme to life with new Livery

British Airways has just launched ‘BA Better World’, its new sustainability programme. While many airlines have already got active sustainability programmes, the airline said this marked a further commitment to put sustainability at the heart of its business. It has ambitions from reducing emissions and waste and positively contributing to the communities it serves, to creating a great place for people to…

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Move over Star Trek. Could Airbus’ Bird of Prey inspire a future generation of engineers? We think it’s simply beautiful

Airbus has unveiled a stunning conceptual design for a new airliner that pushes the boundaries of technology and innovation with its bird-like appearance, created to inspire a new generation of aeronautical engineers. The design isn’t just a flight of fancy though, dubbed the ‘Bird of Prey’ due to wing and tail structures which mimic those…

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Could seats get wider for long-haul any time soon? Lift Aero Design think there’s an opportunity

Passenger seat rules and regulations regarding ergonomics haven’t really changed in decades. However, as a race, human’s have continued to evolve, and we’re getting larger and taller. This means economy seats and cabins once comfortable for passengers in the 1960’s are no longer viable for today’s traveller. In fact the CDC says between 1960 and…

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