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Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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UK luxury brand Bamford brings a sense of harmony to Cathay’s First and Business Class cabins

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…

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Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…

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Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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Trip Report: Cathay Dragon A330-300 Business Class November 2017

Flight: KA361 Aircraft Type: A330-300 Class: Business Class Route: DPS-HKG Date: November 2017 http://www.cathapacific.com We are big fans of Cathay Pacific at TheDesignAir, that’s no real secret. We love the carriers ground product, with wealth of stylish lounges and super easy to navigate home base of Hong Kong International Airport, but Cathay Dragon, the now-aligned sister carrier always seemed in…

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Cathay Opens London Heathrow Lounge – And It Feels Like Home

Cathay Pacific have finally previewed their latest outstation lounge in Terminal 3 of London’s Heathrow Airport. Featuring separate First and Business Class areas, the London lounge which has been long awaited, matches the design template that Stusdioilse has brought to the other recent lounge openings. The lounge, which officially opens its doors on Wednesday, 7 December features…

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Inside Cathay’s New A350 Inaugural Flight From Gatwick

Today saw the launch of Cathay Pacific’s 4-times-a-week service between Hong Kong and Gatwick airport. The airline has rolled out it’s most technologically advanced airframe on the route, the A350-900, which also flies to Dusseldorf from Hong Kong. Being one of the lucky few invited for the inaugural event at Gatwick, TheDesignAir was able to…

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New Cathay ‘The Pier’ Business Class Lounge Delights

Cathay Pacific opened its doors today to the first official visitors of their latest, and largest, lounge in Hong Kong; The New Business Class Lounge at The Pier. The Pier, which plays home to Cathay Pacific’s most recently refurbished First and Business Class lounges at Hong Kong International Airport, has been offering unparalleled levels of comfort and…

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Cathay Pacific Open StudioIlse Vancouver Lounge

Cathay Pacific has unveiled it’s latest lounge in Vancouver International Airport. Opened two days ago, the lounge is located in the International Terminal, between departure gates D66 and D67. This is the latest in a line of new lounges for the carrier, following the iconic design template which has already been rolled out in Cathay Pacific lounges…

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Cathay Pacific Launch New Taipei Lounge And Introduce New Solo Chair

Cathay Pacific today opened the long awaited lounge for passengers travelling out of Taiwan Taoyuen International Airport. Located at Level 4 in the Departure Hall of Terminal 1, the newly renovated Taipei lounge adopts the airline’s new lounge design ethos that has already won praise from passengers in other key Cathay Pacific destinations within the region…

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Cathay Pacific Reveal New Livery To Match New Brand

Cathay Pacific today revealed their long awaited livery, which features a few simple changes to radically change their aircraft’s appearance. Designed in collaboration with design firm Eight Partnership, this new look new livery will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special…

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Trip Report: Cathay Pacific DUS-HKG Business Class October 2015

Flight: CX375 Aircraft Type: 777-300ER aircraft Class: Business Class Route: DUS-HKG Flight time: 12hrs30mins Seat: 12G Date: October 2015 http://www.cathaypacific.com Best For: Regular travellers connecting from Germany to Asia with all of the ease of a direct flight. With four flights a week taking place on Mondays, Tuesdays, Thursdays and Saturdays, this new route is already…

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Open Now, Cathay Pacific’s New Bangkok Lounge

Open today, Cathay Pacific passengers travelling out of Bangkok Suvarnabhumi Airport are in for a treat. Located at Level 3 in the Concourse G Departure Hall, Cathay’s Bangkok lounge adopts the airline’s new lounge design template that has already been employed at Cathay Pacific lounges in Haneda Airport in Tokyo and Manila. Measuring in at 679…

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