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Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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UK luxury brand Bamford brings a sense of harmony to Cathay’s First and Business Class cabins

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…

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Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…

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ANA makes huge improvements to passenger experience in Haneda, including Kengo Kuma inspired lounges

The end of the month will see ANA welcome the addition of a range of new services at Haneda Airport Terminal 2’s international area. The airline has invested in passenger enhancements across the terminal including three new lounges, self-service baggage drops and enhanced security check procedures. While we won’t be seeing these bursting at the…

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Trip Report: Cathay Dragon A330-300 Business Class November 2017

Flight: KA361 Aircraft Type: A330-300 Class: Business Class Route: DPS-HKG Date: November 2017 http://www.cathapacific.com We are big fans of Cathay Pacific at TheDesignAir, that’s no real secret. We love the carriers ground product, with wealth of stylish lounges and super easy to navigate home base of Hong Kong International Airport, but Cathay Dragon, the now-aligned sister carrier always seemed in…

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Hong Kong Airlines Leapfrogs Competition With Super Diamond Business Class Seat On Newly Delivered A350

Hong Kong Airlines just received its latest A350, and with it, the next evolution of its premium experience, unveiling a newly upgraded Business Class seat. This new seat rivals that of Cathay Pacific and here at TheDesignAir we actually prefer the Super Diamond product compared to Cathay Pacific’s due to its increased space and storage…

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Cathay Opens London Heathrow Lounge – And It Feels Like Home

Cathay Pacific have finally previewed their latest outstation lounge in Terminal 3 of London’s Heathrow Airport. Featuring separate First and Business Class areas, the London lounge which has been long awaited, matches the design template that Stusdioilse has brought to the other recent lounge openings. The lounge, which officially opens its doors on Wednesday, 7 December features…

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Cathay Pacific Open StudioIlse Vancouver Lounge

Cathay Pacific has unveiled it’s latest lounge in Vancouver International Airport. Opened two days ago, the lounge is located in the International Terminal, between departure gates D66 and D67. This is the latest in a line of new lounges for the carrier, following the iconic design template which has already been rolled out in Cathay Pacific lounges…

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