The past two years airlines have had to think a little differently to maintain brand love, generate revenues and shift old stock that have filled warehouses. As such we’ve seen a wave of upcycling across the globe, with inflight trolleys finding their ways into homes from Asia, all the way to Europe, but now all…
Read MoreOctober saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…
Read MoreIt will come as no surprise that Cathay’s ‘The Deck’ lounge, the latest major lounge to undergo a refurbishment at HKIA, features the carrier’s new signature lounge style brought to life by Ilse Crawford’s original concept. Located close to gate 16 in Terminal 1, The Deck, which opens its doors to passengers on 22 March,…
Read MoreThe flagship lounge for Cathay Pacific in Hong Kong International Airport is certainly worth a look if you are ever in Hong Kong. Situated near gate 61 at the far end of the airport, it might not be the first choice for most, however, its relative isolation means its a quiet haven for business class…
Read MoreCathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region in the 1940s and 1950s, Betsy Beer will be first served to First and Business…
Read MoreWorking with McCann Worldgroup, Cathay Pacific created the “Artmap Project” an innovative birthday gift for over one million Marco Polo members. An ingenious algorithm means that each Marco Polo Club member will receive a bespoke work of contemporary Chinese art via email on their birthday, inspired by their own travels with Cathay Pacific and Cathay…
Read MoreYesterday saw the arrival of Cathay Pacific‘s first A350 in Hong Kong. When we saw a glimpse of the aircraft from the airport terminal, the new A350 shape was instantly recognisable, and to us signalled a new era for the carrier. Cathay have been working hard in the past two years, aligning two brands, opening…
Read MoreCathay Pacific has unveiled it’s latest lounge in Vancouver International Airport. Opened two days ago, the lounge is located in the International Terminal, between departure gates D66 and D67. This is the latest in a line of new lounges for the carrier, following the iconic design template which has already been rolled out in Cathay Pacific lounges…
Read MoreCathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…
Read MoreCathay have announced a 10% increase in their flights between the UK and Hong Kong, showcasing a high demand for the popular long-haul city pair. A total of 43 flights a week between the UK has been enabled be the introduction of a new four-times-weekly service to London’s Gatwick Airport on 2 September 2016, (subject to…
Read MoreCathay Pacific today opened the long awaited lounge for passengers travelling out of Taiwan Taoyuen International Airport. Located at Level 4 in the Departure Hall of Terminal 1, the newly renovated Taipei lounge adopts the airline’s new lounge design ethos that has already won praise from passengers in other key Cathay Pacific destinations within the region…
Read MoreCathay Pacific today revealed their long awaited livery, which features a few simple changes to radically change their aircraft’s appearance. Designed in collaboration with design firm Eight Partnership, this new look new livery will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special…
Read MoreFlight: CX375 Aircraft Type: 777-300ER aircraft Class: Business Class Route: DUS-HKG Flight time: 12hrs30mins Seat: 12G Date: October 2015 http://www.cathaypacific.com Best For: Regular travellers connecting from Germany to Asia with all of the ease of a direct flight. With four flights a week taking place on Mondays, Tuesdays, Thursdays and Saturdays, this new route is already…
Read MoreWe constantly write about how lounges continue to impress us, and this is purely due to the fact there is a lounge war on right now, with airlines around the world trying to offer their passengers an experience to equal their competitors. Cathay Pacific today revealed a lounge that would not just cater for their current passenger…
Read MoreOpen today, Cathay Pacific passengers travelling out of Bangkok Suvarnabhumi Airport are in for a treat. Located at Level 3 in the Concourse G Departure Hall, Cathay’s Bangkok lounge adopts the airline’s new lounge design template that has already been employed at Cathay Pacific lounges in Haneda Airport in Tokyo and Manila. Measuring in at 679…
Read MoreWritten for TheDesignAir by Adam Ralston | Nine months ago, the final Cathay Pacific 747-400 departed San Francisco for Hong Kong, never to return to the continent. That 747-400 was swapped, permanently, for the 777-300ER serving the airlines’ Canadian and US destinations. The 747-series of passenger aircraft served Cathay Pacific well for nearly 35 years. That final departure on…
Read MoreWe were delighted this month to be invited to experience Cathay’s latest airside lounge, situated in Tokyo Haneda, which we reported on late last year. Situated airside in Tokyo Haneda’s International Terminal, the brand new space, on the very highest passenger floor commands unparalleled views of not just Haneda Airport, but Tokyo’s dramatic and iconic skyline. On…
Read MoreFlight: CX250 Aircraft Type: B777-300ER Class: Business Class Route: LHR-HKG Flight time: 11:45 Seat: 16D Date: April 2015 http://www.cathaypacific.com Best for: Regular travellers connecting from Europe to Asia, with five flights a day, the airline offers a great variety of flight departure times with connections onto a variety of China and pan-Asian destinations. The crowd: Completely full, as always. Cathay manages to combine…
Read MoreHosted inside the historic Manchester Town hall, Cathay Pacific celebrated its 4x weekly launch to the UK’s North West with 150 VIPs, dignitaries, and leading business figures from the local area. We were one of the lucky few to be invited to the special event last week, marking this important route between Manchester and Hong Kong.…
Read MoreCathay Pacific has been busy over the past few weeks improving what is seemingly a faultless premium product. Today the Hong Kong based airline unveiled its new range of amenity kits for First and Business Class passengers on long-haul flights which feature natural skincare products from renowned Australian brands Aesop and Jurlique (who already feature…
Read MoreDuring the same week ANA announce their partnership with Noma in Japan, Cathay Pacific and Mandarin Oriental Hotel Group announce their first-ever international partnership for crafting unique inflight menus for the airline over the coming 12 months. The strategic partnership brings top chefs from various renowned Mandarin Oriental properties in Hong Kong, London, Paris, New…
Read MoreCathay Pacific have been working on a new brand image for the past few months, and whilst you may be forgiven for going ‘Really?’ we here at thedesignair.net think the subtle difference in the new brand positioning is both striking, powerful and evocative. We have been huge fans of the interior and ground products of the…
Read MoreQantas have been busy over the past few months, opening new lounges around the world. The latest, in LAX’s TBIT terminal, opened yesterday in partnership with their good friends and One World carriers British Airways and Cathay Pacific. The new (and vast) space, designed by Woods Bagot, has been long awaited and compliments the terminal’s other spacious and…
Read MoreOriginally by Dominique Afacan, one of our DesignAir judges for forbes.com. She talks business, beds and Boeing with Roberto Abbondio, Head of Sales and Marketing UK/IR for Cathay Pacific. Cathay just won Best Business Class in the Airline Ratings.com awards – how does the cabin differ to the previous offering? It is a brand new concept. The thing we are very…
Read MoreAt thedesignair.net we are great fans of Cathay Pacific’s product. The seamless experience is effortless and well considered. From their onboard product to their lounges, attention to detail seems paramount, and it’s this design ethos that has put them at the top of the Lounges 2013. We take a closer look at their lounges, and…
Read MoreThe end of December 2013 marks an historic moment for Cathay Pacific Airways as it bids farewell to its Boeing 747-400s. Proud to have one of the youngest fleet in the world, the airline has announced that it will operate the fuel efficient and environmentally beneficial Boeing 777-300ER on all of its London flights in…
Read MoreWe are big fans of Cathay Pacific, as you have probably noticed, we recently reviewed both their business and premium economy products. So we got super-excited when we heard (before most) about the new sale that starts 21st December from the UK. So we have passed the news on to you as soon as we…
Read MoreFlight: CX237 Aircraft Type: 777-300ER Class: Business Class Route: HKG-LHR Date: 1st December 2013 http://www.cathaypacific.co.uk Best for: Passengers wanting no-fuss elegant luxury, space and dining flying to and from Hong Kong. Most likely to sit next to: A mix of couples, suited business men and mainly passengers that keep themselves to themselves. Business or pleasure: Whilst there is no Wi-Fi on board, the…
Read MoreFlight: CX254 Aircraft Type: 777-300ER Class: Premium Economy Route: LHR-HKG Date: 30th November 2013 http://www.cathaypacific.co.uk Best for: Savvy frequent travellers who are happy with a great reclining chair but don’t want to spend their money on business class. Most likely to sit next to: On our flight, I was next to business travellers, one of which was a Boeing Engineer, and most…
Read MoreCathay Pacific have really pushed their investment into the passenger experience by launching last week their new ‘Bridge’ lounge. The 6th lounge to grace Hong Kong International airport sits alongside The Cabin (launched in 2010), The Arrival (launched 2008), The Pier (2001) and the recently updated ‘Wing’ (first launched in 1998) and of course their…
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