Qatar Airways has adapted its health and safety measures onboard by introducing new personal protective equipment for both customers and cabin crew, which increase the protection for passengers and bring the crew protection in line with (if not more than) other global airlines. The airline’s latest measures include offering face shields (rather than masks) and…
Read MoreDelta go on a spending spree for the greater good, and even take time to say thank you to their 90,000 staff
Whether it’s for sadness, or for joy, we’re pretty sure there were a few tears this month in Delta’s finance department as they agreed to part with $2.6billion dollars across two initiatives in as many weeks. The first, starting in March sees Delta Air Lines commit a grand sum of $1 billion over the next…
Read MoreWhy branding airlines for Millennials and Gen Z’s is the wrong approach
The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the big US 3 – see their passenger demographic age as fast as the airline does,…
Read MoreReport: Why TheDesignAir Thinks Heathrow Was The Right Choice For London’s Next Runway
Today brought a close to the long debate over the location of London’s next runway. The new government, and the same one that is leading the UK out of Europe has decided Heathrow will play host to a third runway in a bid to increase passenger traffic. While the decision will play out for the…
Read MoreThe Growing Divide In Premium And Low Cost Brands, And Those Stuck In The Middle.
The rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where even you seat choice was a privilege. However, through the natural evolution of business, the…
Read MoreTheDesignAir’s Top 10 Low Cost Carrier Brands 2015
We are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…
Read MoreAustrian Airlines Launches New Livery And New Brand Direction
Austrian Airlines has quietly announced its new brand in respect for the recent incident with sister airline Germanwings. However, the new brand signals a big change in the Austrian carrier. Marking the fusion of both Austrian Airlines and Tyrolean on April 1, 2015, the new livery, which will be rolled out across the fleet. Dubbed the ‘Red White…
Read MoreREPORT: Understanding The Liveries Of The World
Liveries around the world are the calling cards for hundreds of different airlines. For some they are the passengers only interaction with the brand image of the airline, so as they park up at the gates of airports globally, they need to be able to communicate the values and concepts that each airline brand stands for.…
Read MoreA Tiger Learns How To Change It’s Stripes
Tiger Airways, now Tiger Air, has just gone through a rebranding exercise, gone the tiger, and instead a large bold logo adorns the fuselage of the aircraft. We have to say we are a little saddened by this. The tiger, whilst a little bit ‘clipart’, was a great logo, and this new logo is purely…
Read MoreTheDesignAir Top 10 Liveries Of 2013
Here at TheDesignAir, our team of expert judges have looked at the liveries around the world this year and have come up with our Top 10 liveries for 2013. Whilst we have some great looking airlines from last year’s Top 10 still appearing in the list this year, there are some great new liveries that are…
Read MoreMeet TheDesignAir Team
Here at thedesignair.net, we have almost been running for 6 years and produced in excess of 1,000 stories. We are thrilled that the website has grown so quickly, with such a great following. As the site grows, so do our partnerships, and we have worked hard to develop relationships with some of the best talent…
Read MoreBritish Airways Big British Flash Flop?
Today, British Airways broadcast on its social networking sites, “A Big British Flashmob” to promote their new Moscow route. BA partnered with VisitBritain to promote the new flights, flown on their 747. This is cleverly timed, due to competition from low cost carrier easyJet, who have also won the rights to the route. The video,…
Read MoreGermanwings New Look Revealed
It seems that Lufthansa’s pet project ‘Direct 4 U‘ has finally come to fruition, with a launch of the ‘new’ germanwings penned in for July 1st 2013. Germanwings’ old livery, of fake metallic, lurid yellow and deep burgundy is going, and is being replaced with a fairly decent and modern Euro-white livery that seems a lot more…
Read MoreNothing Grey About Fast Jet’s Brand
FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with a modern african triangular pattern and giant grey parrot head that appears on the tail…
Read MoreFastJet Reveals Sneak Peek At Their Livery
So for those of you who don’t know about new start-up FastJet, it is the new venture run by Stelios, the original easyJet guru who helped create the phenomenon of the low cost carrier. This venture is touted as the new ‘easyJet’ of Africa and whilst it most likely will have to compete with a variety of…
Read MoreAirAsia ‘Pit Stop’ For A New Uniform
Tony Fernandes, CEO of Air Asia, Tune Hotels and team principal of the Caterham F1 group has recently tweeted his latest ‘Weekend Uniform’ for his Air Asia cabin crew. Whilst this ‘dressed down’ look of Short sleeve shirts and jeans looks more like easyJet’s original outfits, it’s definitely continuing the feel of F1 within his fleet of…
Read MoreWow! Its Top Gun
Wow Air, Iceland’s Newest Airline have created a full TV commercial to generate interest in their product. Whilst really keeping it as a sneak peak into what the airline might be, it definitely will generate a buzz. I have to say, as a pilot, it’s a bit of fun, if not a little cliché, but it obviously…
Read MoreLondon’s ‘Newest’ Airport Gets Bigger and Better
London Southend, (in the UK) which had a re-launch earlier this month as a London airport that is to be taken seriously, just got given the go-ahead to extend its terminal by a further 90 meters. Whilst this doesn’t sound much, for a smaller airport like this, it will give the airport a chance to…
Read MoreIs it a game show? What a peach!
No, this isn’t an advert for a new Japanese game show. This was the launch of Japan’s first LCC’s uniform. Welcome to Peach! Still unsure of why it’s called Peach, but according to the airline, the name “Peach” was chosen for its symbolism as a well-known and much loved fruit that symbolizes longevity, energy and happiness…
Read MoreAbout
Since founding thedesignair.net in 2012, Jonny Clark has collaborated with magazines and websites around the world, and has become a recognised source of opinion in the airline industry. thedesignair.net continues to grow in its second year and has now partnered with some prestigious brands around the world, whilst still maintaining an easy-to-digest design-led website based…
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