Fly better. That’s Emirates‘ marketing slogan. It’s the same marketing campaign that has featured the likes of Jennifer Anniston, onboard bars, showers, all-aisle access and swathes of space. The problem is, Emirates has – since the A380 entered its fleet – offered two products, a 777 and A380 business class product that couldn’t be more…
Read MoreEmirates has taken a very pragmatic approach to hygiene in – perhaps – the most advanced myriad of sanitisation products to ensure a safer journey without impacting the passenger experience in a way so far removed from what we were once used to. The airline’s model shows potential blueprints for a mid-term approach to travelling…
Read MoreThis week saw Emirates launch a brand new “Fly Better” campaign which coincide with the launch of its bold new brand promise. The campaign, which features a full length commercial, which will be aired in November, refers to its extensive award-winning inflight entertainment system which has one of the widest-ranging selection of movies, TV shows and…
Read MoreEmirates has introduced new toys from the Emirates ‘Fly with Me’ collection and also Lonely Planet Kids activity kit bags for children travelling in all classes. The new range of toys will come in the top four favourite characters, as voted by customers and fans in a social media competition held last year. The airline…
Read MoreEmirates has once again kept itself ahead of the curve by refreshing its premium offering with brand new luxury products in their First and Business Classes. The new products stem from collaborations with Byredo skincare, Bowers & Wilkins and no surprises that Emirates’ longstanding partnership with Bulgari continues, now with refreshed amenity kits. For First…
Read MoreEmirates has seen the successful launch of its new route to Santiago de Chile, Chile, a mammoth 20+ hour trip from its home hub in Dubai. Luckily the airline gives passengers a chance to stretch their legs in Sao Paulo, where the airline makes a stop over in both directions. Luckily the route is getting…
Read MoreWe’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street…
Read MoreAt the Aircraft Interiors Expo in Germany today, we saw the unveiling of a new business class seat model, created by a joint venture between Adient and Boeing. They have developed lie-flat business class seat prototypes to potential customers at the Aircraft Interiors Expo in Hamburg, Germany. “It will be our goal to provide a superior…
Read MoreThis month Emirates started providing an immersive cinematic experience in its lounges in Dubai International Airport by providing Skylights theatre headsets to customers. The headsets are being trialled in the Business Class lounge in Concourse B for the month of April and in the First Class lounge in concourse B in May. The introduction of…
Read MoreIt might look like a game of spot the difference but Emirates has announced a more spacious business class seat on their 777-200LR’s. These new cabins aren’t found on all the 777 fleet, in fact, the new 2-class configuration is found only just 10 aircraft, flying specific routes starting with Ft. Lauderdale on 6th March.…
Read Moreflydubai today showed off its new interiors for its’ 737 Max 8 Aircraft designed by JPA Design. The first aircraft, bearing the UAE registration mark A6-MAX, is the first of 76 aircraft on order from Boeing; all of which will be delivered by 2023. No less than six of these aircraft will join the flydubai fleet…
Read MoreStarting December 1st Emirates will introduce a refreshed interior across its 777 fleet with the carriers updated “light and modern” colour scheme featuring refined textured panels, as well as new lighting and design accents. At the heart of the refresh is the long-awaited First Class product. As an industry first, the airline has adopted floor to ceiling…
Read MoreLast month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…
Read MoreEmirates has unveiled the first of three new aircraft liveries in its fleet dedicated to Expo 2020 Dubai, of which Emirates is the Official Airline Partner. The decal was installed on A6-EPK, an Emirates Boeing 777-300ER aircraft, at the Emirates Engineering hangar. The Expo decal applied on the Boeing 777 covers over 40% of the…
Read MoreToday saw the grand opening of Emirates’ latest lounge in Boston Logan International Airport. The lounge, which marked a soft opening in April 2017, is now open to Emirates First Class and Business Class customers as well as Platinum and Gold members of Skywards, the airline’s frequent flyer program. This latest lounge reaffirms Emirates’ commitment to…
Read MoreFor those who’ve been living under a rock over the last week, you may not know about the electronics ban that is effecting certain airlines from certain countries flying to the US and the UK. While this is for ‘security reasons’, it’s certainly going to effect passengers, especially those travelling in business, who can use…
Read MoreOne of the best reasons to fly on Emirates’ A380 is to experience their onboard walk-up bar. While retaining the trademark horseshoe-shaped centrepiece, Emirates’ latest A380 Onboard Lounge will offer more seating space with a new seating arrangement along the windows on both sides of the bar. Eagle-eyed readers may notice there is no walnut…
Read MoreEmirates isn’t new to up-cycling, but this year, it has focussed its environmental efforts on part of its inflight experience. What is often seen as a small static-inducing luxury in economy (and often kept as a souvenir) could be one of the least environmentally-friendly passenger experience products. However, the Dubai based carrier has started a rather…
Read MoreNot to be outdone by their counterparts, Emirates launched new amenity kits and loungewear for their premium passengers at the end of December. The expansive collection of amenities include First Class lounge wear, luxury blankets, skincare from VOYA and a new range of amenity kits from their long-standing partnership with Bulgari. As well as new plush,…
Read MoreEmirates unveiled their newly renovated business class lounge in Dubai International Airport’s concourse 2 yesterday after two years of work. At a cost of $11m the newly renovated space includes three new dining and drinking experience areas. The new offering is in addition to the seven other locations within the vast lounge with gourmet cuisine prepared…
Read MoreUnless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates. Both have fantastic international appeal, and this is why the reemergence of Jen on Emirates…
Read MoreMost airlines around the world naturally have to offer a variety of international cuisine which reflect the distinct route networks they fly. Japanese routes always stand out from a passenger experience perspective, as the dining experience is so different from traditional Western culture that not only new menus but new tableware has to be developed to…
Read MoreLast month, Emirates launched a brand new set of Economy Class amenity kits. The kit bags reflect Emirates global coverage and come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of…
Read MoreEmirates just announced their fourth daily flight to Dubai from London Gatwick airport, filling the large gap between the lunchtime and evening flight. Starting October 1st, the flight will take off at 16.50, it’s the perfect addition to the airline’s extensive nine other daily flights from the UK Capital. With six flights from London Heathrow and four from Gatwick,…
Read MoreToday saw the grand reveal of Emirates new business class seats at the ITB fair in Berlin. The seats, which will be rolled out in November on the airline’s new 777-300ER aircraft, will replace the carrier’s now ageing angle lie-flat seats (although there are no plans to retrofit the seats on current aircraft. We covererd…
Read MoreEmirates last week announced that all new 777-300ER and A380 deliveries will be outfitted with enhanced IFE screens and technology, allowing passengers to flick through a massive 4,300 hours of entertainment. That is virtually half a year non-stop of watching a TV, meaning it is practically impossible to watch the whole entertainment offering, even if…
Read MoreThere is nothing quite like spotting new special liveries taking to the skies. Today marks two Emirates A380 jets taking to the skies this week, wearing special liveries in support of United for Wildlife, a global collaboration that unites the efforts of the world’s leading wildlife charities in the fight against the illegal wildlife trade.…
Read MoreIt’s been a while since we’ve seen some upcycling in the air, since Air France did something similar with their old advertising posters, and Virgin Atlantic who changed their seat covers into a variety of accessories and KLM who turned their old uniforms into carpets for their new World Business Class cabins. Emirates recently turned a…
Read MoreFlight: EK216 Aircraft Type: A380-800 Class: Business Class Route: LAX-DXB Date: February 2014 http://www.emirates.com Best for: Luxury long haul explorers wanting all the trimmings. Most likely to sit next to: Either your partner or no-one thanks to their staggered seating. But this is ex-pat country, with many international travellers currently based in the UAE on business. Business or pleasure: Well the A380 is…
Read MoreOver the years, our dining experiences in the air has been a little bit mixed, even as children we probably have memories of eating shapeless mush as much as we have memories of our best dining experiences. Our bets are the best dining memories are recent memories. That’s because technology and science really have helped…
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