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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Can’t Wait To Fly? You Can Fly From The Comfort Of Your Own Home Thanks to Emirates’ Virtual Reality Cabins

We’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street…

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Emirates Latest Feel-Good Advertising Campaign Celebrates Adventure & Exploration

Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…

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Emirates 777 New First Class Cabins Set New Precedent For Innovation And Privacy

Starting December 1st Emirates will introduce a refreshed interior across its 777 fleet with the carriers updated “light and modern” colour scheme featuring refined textured panels, as well as new lighting and design accents. At the heart of the refresh is the long-awaited First Class product. As an industry first, the airline has adopted floor to ceiling…

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Emirates Officially Opens 41st Lounge, In Boston

Today saw the grand opening of Emirates’ latest lounge in Boston Logan International Airport. The lounge, which marked a soft opening in April 2017, is now open to Emirates First Class and Business Class customers as well as Platinum and Gold members of Skywards, the airline’s frequent flyer program. This latest lounge reaffirms Emirates’ commitment to…

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Plaza Premium opens new lounge in Dubai

Plaza Premium has just opened its doors in Dubai International Airport, allowing Emirates (and FlyDubai) passengers – not qualifying for its expansive lounges – a new place to relax and unwind before their next flight. It’s not a small lounge either. With space for over 300 guests it’s the largest independent pay-per-use airport lounge at…

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