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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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How Condor’s new ‘Prime Seats’ have beaten Lufthansa to the punch, and it’s an unexpected Business Class elevation…

Now, Condor’s A330neo nautically business class might not be recent news, but social is finally buzzing around the airline’s decision to up-guage its front row of business class to a ‘Business Plus’ proposition. Dubbed ‘Prime Seats’, Condor’s front row of four seats are in effect ‘mini suites’ with a few hidden surprises that the airline…

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From 4-star to all star? Lufthansa introduces ‘Allegris’ to try to elevate future passenger experience

While Lufthansa had to quietly retreat from it’s questionable 5-star Skytrax rating just a few weeks ago, to a more understandable 4-star rating, it’s no surprise that the carrier is trying to pull out all the stops to re-energise interest in the carrier which has been marred recently by news of impending strikes. Yesterday Lufthansa…

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TheDesignAir’s emerging trends for 2022

While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…

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Virgin Atlantic New A330Neo delights with ‘better-than-Upper Class’ product and better fleet alignment

Launched today in London’s still-trendy Shoreditch, Virgin Atlantic’s new A330neo product should indeed turn heads. Launching a brand new product across a small yet nimble fleet usually means that the product offering becomes increasingly fragmented, but actually the airline has stumbled upon better synergies than ever on its Transatlantic offering. Introduced on Virgin Atlantic’s 16…

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Can’t Wait To Fly? You Can Fly From The Comfort Of Your Own Home Thanks to Emirates’ Virtual Reality Cabins

We’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street…

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