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Etihad’s new Wellness Ambassadors could be the industry’s next ‘Flying Nanny’

Etihad Airways is the latest airline to announce its wellness strategy to rebuild confidence and increase reassurance. Dubbed ‘Etihad Wellness’, the carrier has outlined its expanded and more comprehensive health and hygiene programme in an accessible customer guide. In a direct response to the COVID-19 outbreak, the programme will be championed by the introduction of specially…

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Etihad brings a premium approach to Covid personal kits as part of its hygiene programme

When it comes to personal hygiene kits, Etihad is one of the first airlines to offer a unique, upgraded proposition for its First and Business Class guests, which also includes a snood-style face mask for use throughout their journey and beyond. The soft reusable snood has been treated with MicrobeBARRIER™ fabric treatment, a broad spectrum antimicrobial…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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PaperClip Design’s ‘Peacock’ concept could ruffle some feathers

with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design. 

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Stepping through the door. What Virgin Australia’s new invitation-only ‘Beyond’ lounge has to offer

The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…

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JetBlue shows it means business with its new Transatlantic Mint product

JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic…

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Qatar Airways reveals new 787-9 Business Class Suite, and as expected, it’s the new Ascent seat

Tomorrow, Qatar Airways will see the first flight by its new Boeing 787-9 Dreamliner passenger aircraft, featuring its much anticipated new Adient Aerospace ‘Ascent’ Business Class Suite. The aircraft will operate on a number of key routes to Europe and Asia, starting with its Doha to Milan service followed by Doha to Athens, Barcelona, Dammam,…

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TheDesignAir’s emerging trends for 2022

While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…

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