Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…
Read MoreEtihad has just partnered with DUBZ, powered by dnata, an off-airport solutions provider, making it easier for passengers to check in their bags, pick their seat, even upgrade and collect their boarding pass and luggage tags from their home within Abu Dhabi. A Covid-19 PCR test can also be arranged through the airline’s medical partner, LifeDx.…
Read MoreWe’ve been drowning in a sea of short-term hygiene messages across the last year as airlines have rapidly ‘masked up’ in order to win over what little passenger volume there has been. Today’s passengers have been assaulted by marketing imagery of planes being scrubbed within an inch of their life, crew in body suits and…
Read MoreEtihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…
Read MoreWhen it comes to personal hygiene kits, Etihad is one of the first airlines to offer a unique, upgraded proposition for its First and Business Class guests, which also includes a snood-style face mask for use throughout their journey and beyond. The soft reusable snood has been treated with MicrobeBARRIER™ fabric treatment, a broad spectrum antimicrobial…
Read MoreEtihad Airways is the latest airline to announce its wellness strategy to rebuild confidence and increase reassurance. Dubbed ‘Etihad Wellness’, the carrier has outlined its expanded and more comprehensive health and hygiene programme in an accessible customer guide. In a direct response to the COVID-19 outbreak, the programme will be championed by the introduction of specially…
Read MoreAs we announced a few weeks ago, Etihad has revamped its economy service to become more sustainable while offering passengers larger main meals and a restaurant-style service. On first impressions, offering two waves of dining would appear more complicated for the cabin crew, but as we found out by spending a few hours behind the scenes…
Read MoreRecently, Etihad Airways completed a single-use plastic-free flight from Abu Dhabi to Brisbane to highlight the issues the industry faces when it comes to sustainability. But instead of this being a one-off stunt, it has actually turned into a learning curve with many of the disciplines being rolled out across the airline, a carrier fast becoming one…
Read MoreRecently, Etihad Airways completed a single-use plastic-free flight from Abu Dhabi to Brisbane to highlight the issues the industry faces when it comes to sustainability. But instead of this being a one-off stunt, it has actually turned into a learning curve with many of the disciplines being rolled out across the airline, a carrier fast…
Read MoreEtihad Airways is now the first airline in the region to have operated a flight without any single-use plastics on board, in a bid to raise awareness of the effects of plastic pollution. Flight EY484 departed Abu Dhabi on 21 April, landing in Brisbane on 22 April, also known as Earth Day. H.H. Sheikh Theyab…
Read MoreEtihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey on their own terms. It is also reaffirms that Etihad’s customers, partners, guests and employees…
Read MoreEtihad Airways has been realigning itself to try and shake off a rather expensive partnership with the likes of Air Berlin and Alitalia recently, so a new partnership to bolster the passenger experience, and with Acqua Di Parma no less, is most certainly welcome. Unlike other carriers, who have different partners depending on the class…
Read MoreThis week, Etihad Airways launched its new Emirati designed loungewear collection available to First Class and The Residence guests. Revealed at the Louvre Abu Dhabi, the stylish new line by Emirati brand A Friend of Mine by Xpoze was received by a star-studded ‘Night at the Museum’ event. The night was jointly hosted by the airline and influential…
Read MoreIn addition to its complimentary inflight service and hospitality offering, Etihad Airways has introduced a selection of inflight products aimed at enhancing the travel experience and providing more choice for its guests in Economy Class. The items are available for purchase on a selected number of routes to and from Abu Dhabi. The new selection…
Read MoreJust in time for New York Fashion Week, Etihad Airways has launched a fashion inspired promptional video starring 17 couture designs from renowned British designer Julien Macdonald. Etihad has also partnered with BMW, IWC Schaffhausen and IMG Models to bring the spectacle together. Etihad draws comparisons between the preparation behind fashion shows and preparing an…
Read MoreBoth Etihad and Qatar Airways business class passengers have recently released updated amenity kits for their business class passengers. Qatar Airways have complemented the recently launched Giorgio Armani Beauty and Fragrances First Class amenity kits. The Business Class bags share similar style inspirations and are designed in Giorgio Armani’s timeless black and gold accents reflecting the…
Read MoreEtihad has just launched its new First Class amenity kits, designed in partnership with two of the leading fashion and beauty brands. The cases have been designed by Christian Lacroix, while the product range now features one of the most prestigious skincare brands, Omorovicza. While they will initially be introduced on A380 flights between Abu…
Read MoreOpened yesterday, Etihad Airways‘ new First and Business Class Lounge within the Tom Bradley International Terminal at Los Angeles International Airport is the latest addition to the airlines armada of designer lounges, following Abu Dhabi and Melbourne this year. The lounge services passengers flying on the EY170 from Los Angeles to Abu Dhabi and beyond, a long-range…
Read MoreOn Monday Etihad finally opened to the doors to its much anticipated First Class Lounge and Spa in Abu Dhabi’s International Airport Terminal 3. The new flagship First Class Lounge & Spa “showcases the airline’s commitment to providing unparalleled and aspirational hospitality experiences,” state the airline’s press release. The lounge follows the residential and hotel influenced-design that…
Read MoreMonday saw the opening of Etihad Airways new Premium Lounge at Melbourne Airport, which comes to life just a couple of weeks ahead of the new A380 service between the city pair. Located in Terminal 2 adjacent to gate 10, the lounge will open approximately three hours prior to the departure of Etihad Airways twice daily Melbourne-Abu…
Read MoreHere at TheDesignAir, we really do believe the rain clouds stalk us, as whenever we go away the rain seems to follow. So imagine our surprise and delight that Abu Dhabi based Etihad has made a promise for travellers booking with their Holiday division, Etihad Holidays. In what we think is possibly a worldwide first, when…
Read MoreOn Wednesday, James Hogan, President and Chief Executive Officer of Etihad Airways officially opened the airline’s First and Business Class Lounge at JFK International Airport. Following Washington D.C. the new lounge is the second in the United States to join the airline’s collection of premium lounges offered worldwide for its guests. The new space is designed by…
Read MoreEtihad, one of our favourite carriers here at TheDesignAir has just announced it will start daily A380 services between Abu Dhabi and Melbourne on 1 June 2016. Replacing the current 777 operating the flights EY460/461, the new A380 service will take over one of the airline’s twice daily Abu Dhabi-Melbourne services, bringing not only the upgraded versions of…
Read MoreCurrent market leader, Etihad Airways, has launched a colourful new range of collectable limited edition Business Class amenity kits to replace the current amenity kit, whereby Etihad partnered with Sougha, a social enterprise initiative which preserves Emirati traditions and promote local artisans. The new kits, brought to life by Buzz Products, are a collaboration between the airline and…
Read MoreGreat news, Etihad has just opened its fourth lounge in Abu Dhabi International airport. Situated in Terminal 1, this second, 1,044 square meter space will help give passengers a choice of space to relax, making the long walk to the lounge a thing of the past. Following the signature style found in their previous lounges, the space,…
Read MoreEtihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.” states Etihad. Heading…
Read MoreFlight: EY11 Aircraft Type: A380 Class: First Class “Apartments” Route: AUH-LHR Flight time: 7:25 Seat: 1H Date: Februrary 2015 http://www.etihad.com Best for: Anyone who can afford it. Suitable for those who have to travel a long way and value space, service and comfort above all else. The crowd: An almost-full cabin. With ultimate privacy, it was hard to say, but mainly top level executive travellers.…
Read MoreFlight: EY12 Aircraft Type: A380 Class: Business “Studios” Route: LHR-AUH Flight time: 6:40 Seat: 12E Date: Februrary 2015 http://www.etihad.com Best for: Savvy one-stop travellers who want one of the very best products in the skies The crowd: Mainly international travellers, less UAE based passengers than its rivals. Business or pleasure: Definitely both, however the creature comforts far outweigh the excellent connectivity found onboard. Routes: Etihad fly to…
Read MoreEtihad Airways had a big day today, inviting media and VIPs to see the real interiors of both A380 and 787. To coincide with the reveal, the airline showcased its much anticipated new uniforms at a spectacular show in Abu Dhabi, “paving the way for a new age of glamorous and sophisticated flying,” according to Etihad.…
Read MoreEtihad Airways has introduced innovative new inflight products and enhancements to its long-haul and ultra-longhaul cabins, lifting the level of its acclaimed onboard service in First, Business and Economy Class. The new upgrade program is also being introduced across the rest of the fleet with products naturally varying on flight duration. “Inspired by the world’s finest…
Read More
TheDesignAir 