Iberia is the first airline to take delivery of the new A350 cabins that feature ever-so-slightly wider cabins and new technologies that make the aircraft lighter and more advanced (such as greater flap settings and faster retracting landing gear), even though they look identical on the outside. However, on the inside, Iberia has opted to…
Read MoreIberia launches new uniforms by Teresa Helbig at Madrid Fashion Week
Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel Pertegaz, Elio Berhanyer and Adolfo Domínguez. The expansive line of clothing and accessories will adorn…
Read MoreTheDesignAir 2021 Award Winners Announced
After a year’s hiatus due to the pandemic, TheDesignAir is pleased to announce the return of its annual Airline Design awards. Celebrating the very best in airline passenger experience, brand and design across the globe, the awards – now in its 9th year – have once again bestowed its leading design airlines, new products and…
Read MoreHas the era of revolution ended? Long live evolution
Let’s face it, airline cabins are becoming more and more familiar, the day of being surprised when walking onboard is almost over. The era of innovation that saw all-aisle access, private suites, and fully flat beds in business class – which first blossomed some twenty years ago – has seemingly settled into a plateau that…
Read MoreBritish Airways unveils new Ozwald Boateng Uniform
For the first time in two decades, British Airways has refreshed its uniform, and in following tradition, had selected British designer of Saville Row fame – Ozwald Boateng to shape the new look for the 30,000 front line crew who are customer facing. The collection was shaped by Boateng shadowing various crew members from engineering…
Read MoreIberia’s New A350 Features Updated Business Class Product
Last week saw Iberia receive the latest addition to the fleet, a brand new Airbus A350-900. The aircraft is the first of 16 A350 XWB on order, becoming the 18th airline to operate the aircraft type. The aircraft is configured in a premium three-class layout, with 348 seats, including 31 full lie-flat bed Business, 24 Premium…
Read MoreAer Lingus’ New Livery Doesn’t Sham-rock Our World
Sigh. After much fanfare, Aer Lingus has finally revealed its new brand, which is basically reinventing the shamrock. The core essence of the brand hasn’t changed, apart from a simple refresh and modernisaiton of the typeface and an adaptation of the Shamrock, which is now made up of hearts with a sense of motion brought…
Read MoreIberia Reveal New Premium Cabin Economy In Time For The Summer
Yesterday saw the reveal of Iberia’s first A340-600 retrofitted with a brand new premium economy cabin. Announced back in October last year, the new cabin brought it in line with their fellow IAG partner British Airways, now offering three similar cabins instead of just two. Starting in May, the new cabins will be found on flight…
Read MoreIberia’s New Premium Economy Signals Closer Product Alignment At IAG
This week saw the announcement of Iberia’s new premium economy product that will be rolled out across 37 of the carrier’s long-haul fleet. Iberia will be the 7th oneworld carrier to introduce a real ‘premium’ economy product, and will mean the carrier can offer a more aligned product with sister carrier British Airways. There is…
Read MoreIAG New Airline ‘Level’ Actively Targets Millenials
IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…
Read MoreReport: Why TheDesignAir Thinks Heathrow Was The Right Choice For London’s Next Runway
Today brought a close to the long debate over the location of London’s next runway. The new government, and the same one that is leading the UK out of Europe has decided Heathrow will play host to a third runway in a bid to increase passenger traffic. While the decision will play out for the…
Read MoreThe Growing Divide In Premium And Low Cost Brands, And Those Stuck In The Middle.
The rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where even you seat choice was a privilege. However, through the natural evolution of business, the…
Read MoreCreating Cathay’s New Brand. An Exclusive Inside Look At Cathay Dragon
Part one of TheDesignAir’s exclusive series on the making of Cathay Dragon. The newly renamed Cathay Dragon has just started its life as an airline brand. Originally named ‘Dragonair’, the Cathay sibling has very clearly positioned itself alongside the internationally recognised Cathay Pacific. On first glance, the rebrand may just look like a red Cathay…
Read MoreTAP Portugal Announce Identical Interiors To Sister Company Azul
TAP Portugal today hinted at a brand new future for their long haul fleet, based on two new A330 aircraft that will join the fleet. It is fairly easy to distill as the future vision of the rest of the long haul fleet. Visuals released yesterday match the exact photos used by Azul to showcase…
Read MoreTrip Report: Thai Airways Royal Silk A380 Business Class June 2016
Flight: TG911 Aircraft Type: A380-800 Class: ‘Royal Silk’ Business Class Route: LHR-BKK Date: June 2016 http://www.thaiairways.com We were lucky enough to fly on Thai Airways almost twenty years ago, one of our first long haul flights as a kid, and since then, the airline has always stuck in our hearts. We remember orchid flowers being distributed to passengers and that…
Read MoreInterbrand Launch Bold New Look For LATAM
So it’s probably not news to most, that LAN and TAM have been undergoing a merger process for the last three years, and most have already been naming the LAN and TAM group with the moniker LATAM in the interim whilst they investigate a new brand. However, today it was announced in São Paulo that the two…
Read MoreNew Pay For ‘Aspire Lounge’ in London Heathrow T5
London has just received a new pay for lounge concept from Swissport and ALD. Competing against the likes of Plaza Premium Lounge within Heathrow’s fences, this new pay-as-you-go space is the first of its kind in Terminal 5, allowing BA and Iberia passengers in economy or without elite status to still enjoy a bit of pampering…
Read MoreLaunched This Month, Azul’s New A330 Cabins By Tangerine
Azul Brazilian Airlines, arguably the most modern of the Brazilian carriers, launched their new A330 cabins this October, including Azul Xtra (a fully fledged business class cabin), Economy Xtra (including the infamous Sky Sofa product) and their standard Economy cabin. Now flying to Orlando and Fort Lauderdale (Miami) from Sao Paulo’s Viracopos airport, Azul’s A330s will eventually…
Read MoreTrip Report: Avianca A330 Business Class July 2015
Flight: AV121 Aircraft Type: A330-200 Class: ‘Previous Generation’ Business Class Route: LHR-BOG Flight time: 10:27 Seat: 1J Date: July 2015 http://www.avianca.com Best for: People travelling in pairs. The previous generation business class seats are in a 2 x 2 x 2 format. Fares are low, and offer good connections through most of South & Central America, the Caribbean and Europe. The crowd: Mainly South American…
Read MoreTrip Report: LAN 787-8 Business Class April 2015
Flight: LA705 Aircraft Type: B787-8 Class: ‘Premium’ Business Class Route: MAD-SCL Flight time: 13:21 Seat: 4D Date: April 2015 http://www.lan.com Best for: Couples due to the seat config or smarter travellers wanting a better experience compared to the Iberia codeshare flying the same route. The crowd: A full cabin, mainly Chilean, and either wealthy travellers or business travellers. Business or pleasure: This route, considering it connects on…
Read MoreTrip Report: TAP Portugal A330 Business Class November 2015
Flight: TP85 Aircraft Type: A330-200 Class: ‘Previous Generation’ Business Class Route: LHR-GRU Flight time: 9:50 Seat: 2F Date: October 2015 http://www.flytap.com Best for: Passengers flying between Europe and South America. A high proportion of passengers on short haul flights connect on to Long haul flights. The crowd: Trans-European base – with a few Brazilian fliers too. Mix of leisure fliers and business travellers. Business…
Read MoreAustrian Airlines Launches New Livery And New Brand Direction
Austrian Airlines has quietly announced its new brand in respect for the recent incident with sister airline Germanwings. However, the new brand signals a big change in the Austrian carrier. Marking the fusion of both Austrian Airlines and Tyrolean on April 1, 2015, the new livery, which will be rolled out across the fleet. Dubbed the ‘Red White…
Read MoreIberia Launch New Brand Logo & Livery
Iberia, as we announced a few months back, has been toying with the idea of a new logo for a while, accidentally letting it slip on the nacelle of one of their airbus fleet, which generated a buzz on the net of the future look and feel. The new logo, which will feature first on…
Read MoreAirlines Get In To A Football Frenzy
With the world cup soon approaching, national airlines around the world are getting into the spirit and supporting their local teams. Here’s a recap of some of the special liveries over the past few weeks – how many have you seen? Let us know! Brussels Airlines ‘Red Devils’ Brussels Airlines went to town with their…
Read MoreHong Kong Express Reveal New Identity
Hong Kong Express may have been around for a while now, but it is finally pushing itself away from Hong Kong Airlines who until just recently shared an almost identical livery. As Hong Kong Express pushes itself forward as a true LCC, it was time to shake off its previous image and embrace something new.…
Read MoreThe Evolution of the Design of Eurowhite Aircraft
Back in the glamourous heyday of travel, airlines (believe it or not) fought for the attention of the travelers. With the recent invention of air travel, costs were relatively low. You could fairly easily get hold of a plane, fill it full of passengers and fly it to wonderful exotic destinations. OK, so it wasn’t…
Read MoreAttack Of The Clones. Spanish Style.
When I first saw the post from Skyliners that there was a reveal of the new Iberia livery, I was hoping that it was just a mis-identified livery from some budding flight sim enthusiast. However, on notice that there was a physical photograph of the livery in work, my heart sank. Iberia in my opinion had one…
Read MoreEurope Caves In To Baggage Fees
This week, British Airways have joined KLM in charging for hold luggage, following suit of the low cost revolution running through the rest of Europe, and have now created fares that exclude hold baggage (on certain routes), making fares cheaper and more competitive against the major low cost carriers. Sadly now, the defined lines in…
Read MoreGermanwings New Look Revealed
It seems that Lufthansa’s pet project ‘Direct 4 U‘ has finally come to fruition, with a launch of the ‘new’ germanwings penned in for July 1st 2013. Germanwings’ old livery, of fake metallic, lurid yellow and deep burgundy is going, and is being replaced with a fairly decent and modern Euro-white livery that seems a lot more…
Read MoreLufthansa’s New Project Direct 4 You
Whilst this hasn’t been officially released by Lufthansa, German newspaper Bild has reported through sources close to the airline that they are planning on launching a new low-cost unit (similar to the recent launch of IAG’s Iberia’s new Iberia Express) The new airline has been dubbed ‘Direct 4 You’ and will basically be an amalgamation of Germanwings…
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