Unless you’ve been living under a rock, you might not know that New York’s ‘hometown airline’ JetBlue has been operating across the Atlantic for almost two years, offering a value proposition to the full-service concept on the highly competitive route between JFK and London. Although it’s taken us a few months to sort a trip,…
Read MoreJetBlue’s London launch brings with it new reusable amenity kits in economy
All attention this week might have been on JetBlue’s much anticipated entry in to the TransAtlantic race, but with it came a nifty little amenity for passengers in coach that we absolutely love. Developed in collaboration with JetBlue – Formia, the international guest amenity and hospitality specialist – the new kits are now available on the airline’s highly anticipated transatlantic…
Read MoreJetBlue shows it means business with its new Transatlantic Mint product
JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic…
Read MoreExclusive: Minty Fresh, Acumen’s approach to JetBlue’s latest Business Class cabin
Acumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new…
Read MoreJetBlue’s new A220 features a sleek new cabin, mirroring the carrier’s latest fleet
JetBlue has just revealed the all-new onboard experience which will soon greet customers aboard the airline’s Airbus A220-300. It is the first of no less than 70 A220’s that JetBlue has on order, that was delivered to the airline’s home at John F. Kennedy International Airport Terminal 5 in New York on New Year’s Eve.…
Read MoreJetBlue’s Trans-Atlantic ‘Mint’ might be turning heads, but the economy cabin isn’t half bad either
While we covered JetBlue’s fantastic new Mint product recently, the airline certainly kept our eyes at the front of the aircraft, as we thought that’s where the magic was going to happen. However, it seems when it comes to Economy Class travel, the airline has decided to firmly position itself as a challenger to the…
Read MoreJetBlue adds refreshed Mint amenities in preparation for its Trans-Atlantic flights
JetBlue – in a bid to fully refresh its competitively priced fully-flat bed Mint product – has announced its first major refresh of its JetBlue Mint service. While we know that the airline will be launching London flights in Q3 2021 with an all-new (and very exciting) new hard product, it was about time the…
Read MoreTheDesignAir launches ‘Design Details’ on YouTube
TheDesignAir is pleased to announce another show on YouTube. Titled ‘Design Details’ we lift the lid on the latest product launches and get to grips with what this means for us, as passengers. The show joins our regular round up to give our readers more ways to consume our content.
Read MoreAmerican’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.
Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…
Read MoreTheDesignAir 2021 Award Winners Announced
After a year’s hiatus due to the pandemic, TheDesignAir is pleased to announce the return of its annual Airline Design awards. Celebrating the very best in airline passenger experience, brand and design across the globe, the awards – now in its 9th year – have once again bestowed its leading design airlines, new products and…
Read MoreAcumen helps deliver JetBlue’s new A321neo
Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually serve two new international routes for JetBlue: New York JFK to Guayaquil, Ecuador, and New…
Read MoreCongratulations to TheDesignAir Award Winners, 2022
It’s with great pleasure TheDesignAir’s 10th annual award winners have been announced today, celebrating the very best in aviation design, brand and passenger experience from across the globe. We’re thrilled to see airlines once again investing in passenger experience and brand, and there have been many excellent entrants and shortlisted entries this year. We’re thrilled…
Read MoreHow Condor’s new ‘Prime Seats’ have beaten Lufthansa to the punch, and it’s an unexpected Business Class elevation…
Now, Condor’s A330neo nautically business class might not be recent news, but social is finally buzzing around the airline’s decision to up-guage its front row of business class to a ‘Business Plus’ proposition. Dubbed ‘Prime Seats’, Condor’s front row of four seats are in effect ‘mini suites’ with a few hidden surprises that the airline…
Read MoreCould Northern Pacific take flight? If so, the Pacific will see another exciting livery in the skies
You won’t be blamed if you’ve not heard of Northern Pacific, however in the past few days it’s been making some waves as it seemingly is starting to ramp up its operations. There’s discussion of a launch event in Anchorage later in the month, where we’ll get to understand a little bit more about this…
Read MoreSafran adds more options to the narrowbody and widebody Business Class seat catalogue
Herringbone and forward-facing staggered business class seats? The catalogue available to airlines is now seemingly never-ending, and the latest Aircraft Interiors Expo in Hamburg this week has revealed how the industry has never been more spoiled for choice. Two of the latest entrants in to the market have come from Safran dubbed ‘VUE’ and ‘Unity’.…
Read MoreAirbus’ impending A320 Airspace cabin gives airlines more opportunities to build branded experiences
Airbus is soon to bring its first A320 family Airspace cabin to the market thanks to JetBlue’s new A321 which will be flying in just a few months’ time. Airbus has just recently started flight testing of the first Airspace Single-Aisle aircraft. A second phase of in-flight testing will take place in February to validate…
Read MoreTen stories we loved in 2021
As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…
Read MoreYas Kween! JetBlue Celebrates Pride With Their Latest Aircraft, ‘Shantay Blue Stay’
JetBlue, like many other airlines, gets itself behind Pride each year, but yesterday it announced announced a series of special events, highlighting the airline’s continued support for various LGBTQ organisations throughout Pride Month. At the heart of these events, ‘The Official Airline of Fierce’ and RuPaul’s Drag Race named one of the fleet “Shantay Blue Stay”…
Read MoreEXCLUSIVE: Norse launches bookings with unbelievable transatlantic fares
After many months of speculation, it seems that Norse Atlantic Airways is ready to disrupt the Transatlantic market. After checking the site this evening (28th April), TheDesignAir has revealed that Norse has now officially launched its booking engine and seems it will be commencing operations to JFK on 14th June. Now, its not news that…
Read MoreFlydubai launches new business class seats, but is something missing?
At the Arabian Travel Market at the end of May, flydubai, the Dubai-based carrier, unveiled its latest premium business class seat, offering passengers added comfort, privacy and an exceptional onboard experience. It’s actually the third business class seat revealed by the carrier in almost as many years which vary from staggered recliner seats to fully…
Read MoreThe world of narrow-bodied cabin design is getting… Elevated
As the world of wide-bodied cabin & seat design has reached a critical plateau, all eyes are turning to the new narrow-bodied long-haul market which will become an increasingly important part of point-to-point long-haul strategy in the months and years ahead. While the ‘Jet Set Era’ offered transcontinental flights on narrow-body aircraft decades ago, it…
Read MoreBreeze Airways, Neeleman’s latest venture shows off its brand image
Meet Breeze, previously known as Moxy, has shed off its cloak of mystery and revealed its new name, logo and livery. Breeze Airways is currently applying for its airline operating certificate with the FAA as well as US DoT and hopes to be flying by the end of 2020. This is no fly-by-night. Breeze will be…
Read MoreQatar Airways’ musical chair conundrum
Qatar Airways is seen as one of the ‘true’ Five Star airlines in the world and it has worked hard over the past decade to position itself as a true luxury carrier. At the heart of its recent efforts is the airline’s QSuite, a Flagship product that only a few carriers have managed to surpass…
Read MoreTheDesignAir’s emerging trends for 2022
While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…
Read MoreBrussels Airlines reveals new identity, but is it on point?
Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
Read MoreAs designers look to UV sanitisation, could existing light fittings prove the most logical solution?
You might have seen in the news, that airlines are increasingly turning to UV (and in particular UVC) to sanitise their fleets. Only in the past few weeks JetBlue adopted a new trolley-based light sanitisation station that’s wheeled through the cabin to disinfect the cabin in approximately 10 minutes. Why UV light? While UVA and…
Read MoreSky-high ambitions. Will airport roofs see greater utilisation post-Covid?
Throughout 2020, we’ve seen the great efforts airlines have made to quickly adapt the passenger experience from check-in all the way through to onboard. However, airports across the world have also had to play a part in enhancing social distancing and help space out the flow of passengers throughout terminals and gate areas. Luckily, both…
Read MoreWhy so blue? The dominance of the colour in the industry
Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?
Read MoreDelta go on a spending spree for the greater good, and even take time to say thank you to their 90,000 staff
Whether it’s for sadness, or for joy, we’re pretty sure there were a few tears this month in Delta’s finance department as they agreed to part with $2.6billion dollars across two initiatives in as many weeks. The first, starting in March sees Delta Air Lines commit a grand sum of $1 billion over the next…
Read MoreTheDesignAir Awards 2019 voting has now closed!
TheDesignAir is pleased to announce the shortlist for the DesignAir Awards 2019 and just like last couple of years, we’ve opened some of the categories to the public. The voting is now closed! Now is your chance to pick from our shortlisted categories for Best Design Airline, by region, across the globe. All it takes…
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