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IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…

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United’s New Polaris Cabin Brings Carrier Up To International Level

United Airlines has unveiled today a brand new international business class cabin and lounge concept that will start flying December 1st 2016. This revolutionary leap for United pushes the boundaries of comfort and amenities for the one remaining US legacy carrier that has lagged behind the recent developments at Delta and American. Named after the North Star, United…

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Geven and Priestmangoode join forces on next generation of seats

Geven is working with UK design agency PriestmanGoode on a new family of next-generation aircraft seats. This isn’t the first time the two companies have crossed paths. In fact, Geven’s Comoda AQ seats (the same product found in recently delivered Uganda Airlines’ A330 premium economy) were the same hard product in Priestmangoode’s South African Airlines short-haul…

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JetBlue shows it means business with its new Transatlantic Mint product

JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic…

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Hot Hotel: Soneva bucks the trend in travel and hospitality with an unlimited all-inclusive product ‘Soneva Unlimited’

We’ve always kept an eye on Soneva, it epitomises the future of hospitality. The brand isn’t new, but the properties are well known within the industry for being the epitome of luxury, sustainability and service. While Soneva Fushi, situated in the Maldives might be the longest serving property in the portfolio, Soneva Jani – its…

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British Airways learns from 2020 and launches hybrid onboard economy food service by British Chef Tom Kerridge and Tourvest

British Airways has today announced that it will be partnering with celebrated, British Michelin-starred chef, Tom Kerridge, who has designed a number of gourmet food items, which include signature pies and sandwiches, to pre-purchase for the airline’s Euro Traveller (short haul economy) customers.   “The move marks a renewed focus on the short haul customer…

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Could Vantage Solo become one of the most common seats in Business Class for the next decade?

The industry has been mooting the possibility of growth in the long-haul single-aisle market across the past couple of years, however 2020’s pandemic has rapidly escalated this conversation. These narrow body ultra-long-haul aircraft are perfectly suited for a subdued travel market across the next few years, with fewer seats and the ability to connect point-to-point…

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Swiss to offer exciting new menus in Intercontinental First and Business Class

While Swiss has announced that in economy passengers will soon have to pay for food and drink onboard short-haul flights, things have taken a radical shift in the opposite gear onboard the carrier’s long-haul premium cabins. Crafted by Michelin-starred chef Alexandra Müller of the Romantik Hôtel L’Etoile in Charmey, Canton Fribourg, these latest culinary creations…

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Singapore Airlines reimagines economy dining concept with increased choice and sustainability at its heart

Singapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…

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WestJet opens new ‘Elevation’ lounge in Calgary. A Flagship lounge aimed at cementing the airline’s design credentials

WestJet might not be the first brand that comes to mind when announcing a new Flagship lounge considering its half-dozen fleet of long-haul aircraft. But the airline is certainly looking to craft a niche for itself as the airline of choice for Canadian travellers. Dubbed ‘Elevation’, WestJet’s new lounge in Calgary spans more than 9,300…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Stelia’s new Opera narrow body seat might not look a game changer, but it’s a clever evolution

Stelia’s new ‘Opera’ seat has just entered the market, specifically for narrow-body single-aisle cabins. This new “Full Flat, Full Access, Full Privacy” Business Class seat claims it offers the highest standard wide-body comfort on single-aisle. Now you might be like, ‘hang on, I’ve seen reverse herringbone seats on single-aisle aircraft before, such as American Airlines…

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TEAGUE questions if making the invisible, visible within design is the way forward with new AirShield?

With such a fast changing narrative around Coronavirus it’s difficult for airlines to plan for a post-Covid future. From social distancing to personal shields, designers have been supporting airlines across the globe, working quickly to help navigate the scale and impact of such a widespread pandemic. Most solutions created have answered a problem, whether it’s…

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Etihad’s new Wellness Ambassadors could be the industry’s next ‘Flying Nanny’

Etihad Airways is the latest airline to announce its wellness strategy to rebuild confidence and increase reassurance. Dubbed ‘Etihad Wellness’, the carrier has outlined its expanded and more comprehensive health and hygiene programme in an accessible customer guide. In a direct response to the COVID-19 outbreak, the programme will be championed by the introduction of specially…

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