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Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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Could Virtual Reality Really Help Airline Marketing? Just Ask Neutral Digital

Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…

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Trip Report: Alitalia 777-200 ‘Magnifica’ Business Class September 2015

Flight: AZ674 Aircraft Type: B777-200ER Class: ‘Magnifica’ Business Class (older generation) Route: FCO-GRU Flight time: 11:12 Seat: 3A Date: September 2015 http://www.alitalia.com Best for: European one-stop travellers who are happy to connect in Europe for more affordable fares. The crowd: Even though this is a very established route, the passengers seemed almost entirely Italian. Business or pleasure: The carrier suits business travellers, and with their imminent introduction of Wi-Fi,…

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Trip Report: Cathay Pacific Business Class April 2015

Flight: CX250 Aircraft Type: B777-300ER Class: Business Class Route: LHR-HKG Flight time: 11:45 Seat: 16D Date: April 2015 http://www.cathaypacific.com Best for: Regular travellers connecting from Europe to Asia, with five flights a day, the airline offers a great variety of flight departure times with connections onto a variety of China and pan-Asian destinations. The crowd: Completely full, as always. Cathay manages to combine…

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TRIP REPORT: Etihad A380 First Class February 2015

Flight: EY11 Aircraft Type: A380 Class: First Class “Apartments”  Route: AUH-LHR Flight time: 7:25 Seat: 1H Date: Februrary 2015 http://www.etihad.com Best for: Anyone who can afford it. Suitable for those who have to travel a long way and value space, service and comfort above all else. The crowd: An almost-full cabin. With ultimate privacy, it was hard to say, but mainly top level executive travellers.…

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TRIP REPORT: China Airlines 777-300ER Premium Economy Class November 2014

Flight: CI791 Aircraft Type: B777-300ER Class: Premium Economy Class Route: TPE-HAN Date: November 2014 http://www.china-airlines.com Best for: Those looking for extra perks and comfort for those not wanting the heavy price tag. Most likely to sit next to: Savvy cool Trans-pacific travellers Business or pleasure: This airline is built for business. Great schedules, frequent services, good connections and wifi onboard, means for a logical…

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Finnair Light Up Our Lives With New A350 Cabin

Our friends at Finnair have just announced the new interiors for their A350 fleet which will come into service mid 2015. The A350, which has been in the shadow of their newer cousin, the A330 Neo as of late, now can sit proud about the product they can offer onboard, thanks in part due to Finnish ‘Designer’ airline…

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TRIP REPORT: Etihad Pearl Business Class July 2014

Flight: EY18 Aircraft Type: A330-300 Class: Business Class Route: LHR-AUH Date: July 2014 http://www.etihad.com Best for: International business class travellers looking for luxury with one-stop connections Most likely to sit next to: Local Abu Dhabi residents or über-cool marketing and media types. Business or pleasure: This is an airline all about pleasure, whilst the carrier offers wi-fi and large tables to work from and…

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TRIP REPORT: Fiji Airways Business Class February 2014

Flight: FJ811 Aircraft Type: A330-200 Class: Business Class Route: LAX-NAN Date: 6th February 2014 http://www.fijiairways.com Best for: Savvy passengers who can afford to spend a little more to start their holiday early, and fight off the jetlag. Most likely to sit next to: Anyone from a seasoned traveller top-to-toe in Linen luxury, to a marine biologist connecting on to Sydney. Business or…

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TRIP REPORT: Cathay Pacific Business Class December 2013

Flight: CX237 Aircraft Type: 777-300ER Class: Business Class Route: HKG-LHR Date: 1st December 2013 http://www.cathaypacific.co.uk Best for: Passengers wanting no-fuss elegant luxury, space and dining flying to and from Hong Kong. Most likely to sit next to: A mix of couples, suited business men and mainly passengers that keep themselves to themselves. Business or pleasure: Whilst there is no Wi-Fi on board, the…

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