post

Air New Zealand continues its Inflight Safety video marketing campaign with ‘Aotearoa, the 8th Wonder of the World’

Air New Zealand is no stranger to alternative, promotional safety videos. Yet today they’ve launched their most restrained and geographically respectful video yet in partnership with Tourism New Zealand. Dubbed ‘Aotearoa, the 8th Wonder of the World’ the safety video is reflective of the current climate, helping support the domestic tourism industry. The video features the…

Read More
post

Could seats get wider for long-haul any time soon? Lift Aero Design think there’s an opportunity

Passenger seat rules and regulations regarding ergonomics haven’t really changed in decades. However, as a race, human’s have continued to evolve, and we’re getting larger and taller. This means economy seats and cabins once comfortable for passengers in the 1960’s are no longer viable for today’s traveller. In fact the CDC says between 1960 and…

Read More
post

Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…

Read More
post

Singapore Airlines subtly changes tack with new brand campaign, and it’s a very smart move.

With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…

Read More
post

Turkish Airlines opts for stylish new amenity kits with greater links to Turkish culture

Turkish Airlines has once again renewed its collaboration with one of the country’s most distinguished painters, Devrim Erbil. The artist’s work will be found on the carrier’s short-haul Business Class amenity kits for short-haul flights produced by Galileo Watermark. Erbil, one of the most important living representatives of Turkish contemporary art, is deeply influenced by…

Read More
post

From 4-star to all star? Lufthansa introduces ‘Allegris’ to try to elevate future passenger experience

While Lufthansa had to quietly retreat from it’s questionable 5-star Skytrax rating just a few weeks ago, to a more understandable 4-star rating, it’s no surprise that the carrier is trying to pull out all the stops to re-energise interest in the carrier which has been marred recently by news of impending strikes. Yesterday Lufthansa…

Read More
post

Auckland Airport’s $1.8 Billion Infrastructure Investment To Support The Continued Growth Of New Zealand Travel

“In the 50 years since Auckland Airport opened, how New Zealanders travel and where we travel to has changed significantly. At the same time Auckland’s airport has evolved and grown from only several hundred thousand passengers in 1966 to over 18.7 million this year,” says Auckland Airport Chief Executive, Adrian Littlewood. Interestingly most of that…

Read More
post

American Airlines And Casper, A Dream Partnership

American Airlines is the latest airline to introduce branded bedding to the skies of North America. Beginning in December, AA customers seated in long-haul international and transcontinental First or Business class and Premium Economy can enjoy a suite of advanced sleep offerings designed by Casper’s award-winning engineering team. The Casper line of sleep products will…

Read More