Shock horror, Norwegian’s iconic threads – with the male’s plaid jackets – will be replaced next year. While we mourn one of the most iconic cabin crew jacket’s demise, the airline has made the loss bitter-sweet. The airline has announced it will combat textile waste by launching a new pilot project “Still Travelling with Norwegian.” Used…
Read MoreFrom the embers of Norwegian’s long-haul ambitions comes a new LCC determined to pick up where the now much smaller airline left off. Today saw the grand reveal of the carrier’s new brand image and livery, which will be sure to get investors excited prior to the anticipated Spring 2022 launch. “We strongly believe that…
Read MoreThe partnership between Rolls-Royce and airframer Tecnam was announced last year, however they’ve just connected the dots, expanding on Rolls-Royce 2019 partnership with Widerøe. Their combined goal is to deliver an all-electric passenger aircraft for Widerøe, the largest regional airline in Scandinavia, and a plan to enter revenue service in 2026. The idea of electric aircraft…
Read MoreAcumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new…
Read MoreJetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic…
Read MoreHot on the heels of its Vantage Solo design (now being manufactured by Thompson Aero Seating), London-based Factorydesign has revealed details about its mid-market hybrid business class seat for narrow body long-haul aircraft. Trying to navigate the economics and ergonomics of a premium product on a narrow body aircraft proves one of the most difficult…
Read MoreIn the second of our Flygge series, we turn our eyes to Qantas. ‘Flygge’, a wordplay on Hygge – the Danish and Norwegian word for a mood of coziness and comfortable conviviality with feelings of wellness and contentment – is TheDesignAir’s name for this new emerging airline trend where brands are now becoming a part…
Read MoreNolinor the well known charter outfit from Canada has created a scheduled offshoot low cost carrier called ‘Off We Go’ or OWG as the livery would have us know. Apparently launching end of August it’s determined to brush off the Coronavirus stigma facing the travel sector and start affordable flights from its home in Quebec…
Read MoreThe past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the big US 3 – see their passenger demographic age as fast as the airline does,…
Read MoreHi Fly, an aircraft leasing company has a varied fleet, ranging from Airbus A330s and A340’s through to their famous A380s – ex Singapore Airlines aircraft – made famous by helping out Norwegian during their 787 engine issues from Rolls Royce. However their new cabin showcases what the airline would look like if they had…
Read MoreWhile Norwegian may have recently taken the crown of flying more passengers across the Atlantic to New York area as a non-US carrier – a long-standing honour recently held by British Airways – the legacy carrier has just shown why sometimes its not just about size, but how you do it, that counts. British Airways…
Read MoreNext year will see some exciting developments for passengers travelling to and from London, UK. With new routes, frequencies, upgraded aircraft and enhanced cabin products, London is getting the best of what the skies have to offer. Here is our low-down for the best trips you can take from London in 2018. Mahé, Seychelles Direct…
Read MoreAir France’s latest venture, originally called Boost, and now officially titled Joon, is the carrier’s attempt to reduce operating costs and compete with the growth of younger, less expensive airlines now flying medium and long-haul routes around the world. The new carrier will mirror the likes of Air Asia X, Norwegian, Singapore Airlines’ Scoot Qantas’…
Read MoreIAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…
Read MoreToday brought a close to the long debate over the location of London’s next runway. The new government, and the same one that is leading the UK out of Europe has decided Heathrow will play host to a third runway in a bid to increase passenger traffic. While the decision will play out for the…
Read MoreThe rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where even you seat choice was a privilege. However, through the natural evolution of business, the…
Read MoreFlight: TP85 Aircraft Type: A330-200 Class: ‘Previous Generation’ Business Class Route: LHR-GRU Flight time: 9:50 Seat: 2F Date: October 2015 http://www.flytap.com Best for: Passengers flying between Europe and South America. A high proportion of passengers on short haul flights connect on to Long haul flights. The crowd: Trans-European base – with a few Brazilian fliers too. Mix of leisure fliers and business travellers. Business…
Read MoreWe are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…
Read MoreTransavia, our wonderfully green-collared friend, has undergone a branding exercise, to refresh and address its commercial objectives. Mirabeau, a digital agency, was brought on by Transavia to begin work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and…
Read MoreThere has been talk of flights between Hawaii and Europe for years, and the latest news of Norwegian Airlines and Oslo airport being in discussions with Honolulu is nothing surprising, as it is a market that is terribly underserved. We know all too well as we make the trip every 10 months or so. But…
Read MoreOne of our guilty pleasures here at thedesignair.net is onboard pyjamas. Give us a set and we are friends for life. Virgin Atlantic have been offering their understated black pyjamas for years, and whilst they’ve varied in size and fit over the past few incarnations, they’ve remained a constant fixture in the back of our…
Read MoreNow I was lucky enough to be given the heads up by Andrew Humphreys, the Editorial Director of my old company Ink Global, about a project the company had successfully completed for their client Norwegian Airlines. When Design Director at Ink, I championed out-of-the-box thinking and it’s this kind of project (currently onboard Norwegian), where…
Read MoreHere at thedesignair.net, we have almost been running for 6 years and produced in excess of 1,000 stories. We are thrilled that the website has grown so quickly, with such a great following. As the site grows, so do our partnerships, and we have worked hard to develop relationships with some of the best talent…
Read MoreYou might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and Montreal) mid 2013. Whilst this name might have taken most aviation buffs as a surprise,…
Read MoreNorway’s Kristiansand might only have a population of 82,000 at last count, but a local Ice-cream businessman believes that the town needs it’s own airline. Not only that, but he’s willing to start the airline up himself. Now just to clarify, ‘Virtual’ airlines aren’t ones that you’ll find on flight-sim, but instead business and brand…
Read MoreNo real surprises that Virgin America sweeped the board, hosted in their home state, at the Passenger Choice Awards 2012 yesterday in Long Beach California (September 17th), pulling in a whopping 4 awards, encompassing Overall Passenger Experience (Up to 50 IFE equipped in fleet), Best in Region (Americas), Best User Interface and Best Cabin Ambiance.…
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