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Norwegian’s snazzy threads might be disappearing, but they’ve got a second life, thanks to upcycling

Shock horror, Norwegian’s iconic threads – with the male’s plaid jackets –  will be replaced next year. While we mourn one of the most iconic cabin crew jacket’s demise, the airline has made the loss bitter-sweet. The airline has announced it will combat textile waste by launching a new pilot project “Still Travelling with Norwegian.” Used…

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10 Great Flights To Take From London In 2018

Next year will see some exciting developments for passengers travelling to and from London, UK. With new routes, frequencies, upgraded aircraft and enhanced cabin products, London is getting the best of what the skies have to offer. Here is our low-down for the best trips you can take from London in 2018. Mahé, Seychelles Direct…

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Air France ‘Boost’ Becomes Joon

Air France’s latest venture, originally called Boost, and now officially titled Joon, is the carrier’s attempt to reduce operating costs and compete with the growth of younger, less expensive airlines now flying medium and long-haul routes around the world. The new carrier will mirror the likes of Air Asia X, Norwegian, Singapore Airlines’ Scoot Qantas’…

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IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…

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Trip Report: TAP Portugal A330 Business Class November 2015

Flight: TP85 Aircraft Type: A330-200 Class: ‘Previous Generation’ Business Class Route: LHR-GRU Flight time: 9:50 Seat: 2F Date: October 2015 http://www.flytap.com Best for: Passengers flying between Europe and South America. A high proportion of passengers on short haul flights connect on to Long haul flights. The crowd: Trans-European base – with a few Brazilian fliers too. Mix of leisure fliers and business travellers. Business…

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TheDesignAir’s Top 10 Low Cost Carrier Brands 2015

We are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…

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Transavia’s Transformation Troubles

Transavia, our wonderfully green-collared friend, has undergone a branding exercise, to refresh and address its commercial objectives.  Mirabeau, a digital agency, was brought on by Transavia to begin work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and…

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We’re No Virgin To A Onesie

One of our guilty pleasures here at thedesignair.net is onboard pyjamas. Give us a set and we are friends for life. Virgin Atlantic have been offering their understated black pyjamas for years, and whilst they’ve varied in size and fit over the past few incarnations, they’ve remained a constant fixture in the back of our…

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A Great Example Of Inflight Magazine Magic

Now I was lucky enough to be given the heads up by Andrew Humphreys, the Editorial Director of my old company Ink Global, about a project the company had successfully completed for their client Norwegian Airlines. When Design Director at Ink, I championed out-of-the-box thinking and it’s this kind of project (currently onboard Norwegian), where…

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Meet TheDesignAir Team

Here at thedesignair.net, we have almost been running for 6 years and produced in excess of 1,000 stories. We are thrilled that the website has grown so quickly, with such a great following. As the site grows, so do our partnerships, and we have worked hard to develop relationships with some of the best talent…

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