No, this isn’t an advert for a new Japanese game show. This was the launch of Japan’s first LCC’s uniform. Welcome to Peach! Still unsure of why it’s called Peach, but according to the airline, the name “Peach” was chosen for its symbolism as a well-known and much loved fruit that symbolizes longevity, energy and happiness…
Read MoreWhy branding airlines for Millennials and Gen Z’s is the wrong approach
The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the big US 3 – see their passenger demographic age as fast as the airline does,…
Read MoreLow-cost Carrier WestJet Introduces Even Lower-cost Airline, Swoop
Now if Legally Blonde created an airline it would probably look and sound a little like Westjet’s Ultra-low cost carrier ‘Swoop’. Sporting a large wave through the logo (that we can’t help but see a Trump-esque hairdo – once seen, never unseen) the airline has embraced pink as their brand colour. The airline will…
Read MoreTrip Report: China Airlines A350-900 Business Class March 2017
Flight: CI063 Aircraft Type: A350-900 Class: Business Class Route: TPE-VIE Date: March 2017 http://www.china-airlines.com China Airlines last year won two awards from us for their formidable turn-around of their inflight and ground product, especially in business class. Their A350-900 is the latest aircraft to join the fleet and features their brand new Business Class product, based on Ray Chen’s design found…
Read MoreTheDesignAir Top 10 Liveries of 2014
It’s that time again, and the judges have voted for their Top 10 Liveries for 2014. Each year the judges sort through the best of the best to find out what is hitting the mark. This year some familiar faces return, and some get booted out of the top 10, and there are even a…
Read MoreStick A Flake In It And Call It An Airline
There are some airline names that we don’t ever really pretend to understand, such as Peach, Wizzair or Mango Airlines, but this latest food stuff name really takes the biscuit. Vanilla Air, the low cost outfit of ANA (sitting alongside sister airline Peach) has just been launched, looking more like the logo of a fabric conditioner…
Read MoreTheDesignAir Top 10 Liveries Of 2013
Here at TheDesignAir, our team of expert judges have looked at the liveries around the world this year and have come up with our Top 10 liveries for 2013. Whilst we have some great looking airlines from last year’s Top 10 still appearing in the list this year, there are some great new liveries that are…
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