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Transavia’s Transformation Troubles

Transavia, our wonderfully green-collared friend, has undergone a branding exercise, to refresh and address its commercial objectives.  Mirabeau, a digital agency, was brought on by Transavia to begin work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and…

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Air Canada Reveals New Brand Image, Livery & Uniforms

Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to.   “Air Canada’s new livery signals a pivotal inflection point in our…

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TRIP REPORT: Etihad A380 First Class February 2015

Flight: EY11 Aircraft Type: A380 Class: First Class “Apartments”  Route: AUH-LHR Flight time: 7:25 Seat: 1H Date: Februrary 2015 http://www.etihad.com Best for: Anyone who can afford it. Suitable for those who have to travel a long way and value space, service and comfort above all else. The crowd: An almost-full cabin. With ultimate privacy, it was hard to say, but mainly top level executive travellers.…

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TRIP REPORT: Qatar Airways A380 First Class October 2014

Flight: QR3 Aircraft Type: A380-800 Class: First Class Route: DOH-LHR Date: 10th October 2014, (Inaugural flight) http://www.qatarairways.com Best for: International business class travellers looking for luxury with one-stop connections Most likely to sit next to: local Qatar people with an interest in international business Business or pleasure: This is an airline all about business. The…

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