Air Canada last week opened a new Business Class check-in area in Toronto Pearson for their Business Class, Premium Economy, Premium Rouge and Alititude top tier fliers as well as gold members of Star Alliance. The area has been designed to offer a more relaxed environment for their premium passengers to check-in, including lounge seating,…
Read MoreWe are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…
Read MoreBack in April, Air France unveiled its new advertising campaign called “Air France, France is in the air” in the printed press, with coverage in 12 countries (France, Germany, Brazil, Canada, China, Spain, USA, Italy, Japan, Russia, Senegal and Switzerland) as well as on the internet, social media and on the radio. But here at TheDesignAir…
Read MoreA few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics. Whilst a shiny plane always looks great, we still can’t help but feel this brand…
Read More“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s new uniform. Following the trend of the capsule wardrobe that most North American Carriers seem…
Read MoreYou might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and Montreal) mid 2013. Whilst this name might have taken most aviation buffs as a surprise,…
Read MoreOh dear. Sometimes a Facebook page isn’t such a good idea. Last week Air Canada showcased images of their new cabin on their Facebook page. As we reported back in February, the new 777-300 they have brought to their fleet was been configured in what can only be described as a step above “sardine tin”.…
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