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Air New Zealand continues its Inflight Safety video marketing campaign with ‘Aotearoa, the 8th Wonder of the World’

Air New Zealand is no stranger to alternative, promotional safety videos. Yet today they’ve launched their most restrained and geographically respectful video yet in partnership with Tourism New Zealand. Dubbed ‘Aotearoa, the 8th Wonder of the World’ the safety video is reflective of the current climate, helping support the domestic tourism industry. The video features the…

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Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…

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ANA To Launch Route Specific Safety Video For Hawaii Routes… Of Course It Features Turtles.

While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route for the airline, it features three distinct characters (Lani, Kai and Lā) – modelled after the Airbus…

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ANA Goes Kabuki With New Safety Video

After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale by utilising the historic Japanese cultural form of Kabuki theatre. The video will be shown…

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Turkish Airlines Launch Magical New Safety Video

Turkish Airlines has launched a brilliant new safety video that has successfully managed to achieve its true objective, to make sure that everyone watches it closely. The magical affair features an unfamiliar name, but very familiar face. Zach King, made famous on the internet by his obscenely clever visual illusions has brought the carrier’s latest video…

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The World’s Most Beautiful Safety Video Courtesy Of… You Guessed It

Holy smokes, another safety video from Air New Zealand? Hell, why not?  The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently…

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Hawaiian Talk Safety With A Taste Of Kama’aina

So re-inventing the safety video isn’t really anything new, we’ve covered countless airlines and their spin-off from the stereotypical safety video, where seat belts have been fastened anywhere from Middle Earth to tropical beaches and Retirement homes. However, Hawaiian Airlines has removed the gimmick and instead position themselves as the real owners of the Hawaiian market. Featuring over…

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The Odd Couple, United And… Spiderman?

It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one of their 777’s for years. But, beginning June 1, United Airlines will launch its latest…

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TheDesignAir Exclusive Interview With Véronique Jeanclerc, Chief Of The Architecture & Design Department, Air France

Air France has – for many years – been a bastion of design detail. From uniforms, the ever changing menu card designs, amenity kits, safety videos and now new CDG lounges featuring digital art installations, every design choice is carefully considered, which allows the carrier to exude a very French design aesthetic to the passenger…

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Emirates Latest Feel-Good Advertising Campaign Celebrates Adventure & Exploration

Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…

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