Believe it or not, Air New Zealand opened Pandora’s box approximately ten years ago, when it started creating safety videos that were a little extraordinary. From Richard Simmons and Betty White giving a star studded cast, or Lord of the Rings epic safety videos celebrating New Zealand’s roots to the film franchise. Many carriers followed…
Read MoreEtihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…
Read MoreAir New Zealand is no stranger to alternative, promotional safety videos. Yet today they’ve launched their most restrained and geographically respectful video yet in partnership with Tourism New Zealand. Dubbed ‘Aotearoa, the 8th Wonder of the World’ the safety video is reflective of the current climate, helping support the domestic tourism industry. The video features the…
Read MoreThis month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…
Read MoreGreat news! United Airlines has just released a themed Star Wars safety video. Jumping on the Star Wars bandwagon (which already includes Virgin Atlantic, ANA and Latam, to name just a few) the carrier is celebrating the launch of the Star Wars: The Rise of Skywalker by releasing a safety video, special livery and Mileage…
Read MoreIt’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new safety video, this time featuring the country’s most famous export, the All Blacks. All Blacks…
Read MoreStarlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There are also product ranges, fully-flat beds on their short-haul aircraft and now a cute, comic-book…
Read MoreTurkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…
Read MoreWhile it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route for the airline, it features three distinct characters (Lani, Kai and Lā) – modelled after the Airbus…
Read MoreAfter three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale by utilising the historic Japanese cultural form of Kabuki theatre. The video will be shown…
Read MoreIt’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one of their 777’s for years. But, beginning June 1, United Airlines will launch its latest…
Read MoreJetBlue, like many other airlines, gets itself behind Pride each year, but yesterday it announced announced a series of special events, highlighting the airline’s continued support for various LGBTQ organisations throughout Pride Month. At the heart of these events, ‘The Official Airline of Fierce’ and RuPaul’s Drag Race named one of the fleet “Shantay Blue Stay”…
Read MoreWhile it might be a few more months before The Lego Movie 2: The Second part hits the big screen, but prior to the release Turkish Airlines has literally built its latest safety from the ground up – brick by brick. So Emmet, Wyldstyle and the rest of the gang have decided to put their…
Read MoreIt’s with great pleasure TheDesignAir’s 10th annual award winners have been announced today, celebrating the very best in aviation design, brand and passenger experience from across the globe. We’re thrilled to see airlines once again investing in passenger experience and brand, and there have been many excellent entrants and shortlisted entries this year. We’re thrilled…
Read MoreA recent National Institute of Health report highlighted the length of time that different viral strains could possibly live on surfaces. Most of us have heard how a trace of Covid-19 can live on plastic and metal for up to three days (albeit ever reducing in strength), whereas copper and cardboard/paper are found to be…
Read MoreFollowing the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a postcard, enticing people to stay and explore a city often used as a stop-over on…
Read MoreAnother year, another safety video. Air New Zealand have brought a brand new aesthetic to their latest video, with both Katie Holmes and Cuba Gooding Jr. acting as ‘god like’ creators, presenting New Zealand as a destination that has to be experienced to be believed. “It’s a land of stunning beauty, magical places and friendly…
Read MoreJust in time for New York Fashion Week, Etihad Airways has launched a fashion inspired promptional video starring 17 couture designs from renowned British designer Julien Macdonald. Etihad has also partnered with BMW, IWC Schaffhausen and IMG Models to bring the spectacle together. Etihad draws comparisons between the preparation behind fashion shows and preparing an…
Read MoreTurkish Airlines has launched a brilliant new safety video that has successfully managed to achieve its true objective, to make sure that everyone watches it closely. The magical affair features an unfamiliar name, but very familiar face. Zach King, made famous on the internet by his obscenely clever visual illusions has brought the carrier’s latest video…
Read MoreChristmas is well and truly upon us, and with that comes a wave of Festive Airline videos. Perhaps the funniest of these out there right now comes from social media savvy carrier Air New Zealand. Poking innocent fun of New Zealand’s particular accent, Santa struggles to understand the gift requests. Titled “A Very Merry Mistake”…
Read MoreLast month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…
Read MoreAir France has – for many years – been a bastion of design detail. From uniforms, the ever changing menu card designs, amenity kits, safety videos and now new CDG lounges featuring digital art installations, every design choice is carefully considered, which allows the carrier to exude a very French design aesthetic to the passenger…
Read MoreANA is in the process of making a series of comprehensive changes to the seats on domestic and international aircraft as part of its strategy to remain at the forefront of hospitality and passenger comfort for every type of flyer. The renovations will improve the Economy Class product while also increasing the number of Premium…
Read MoreQantas has just launched a brand new safety video that showcases Australia in all its natural glory. From an oxygen mask demonstration at the Museum of Old and New Art in Hobart to a life-jacket demonstration at Bondi Icebergs, the video will be introduced across Qantas’ domestic and international fleet from today, as well as featuring…
Read MoreOk Ok, so some of us are getting bored of these safety video memes, however, here’s a bit of mid-week fun. Delta have really pulled out the stops with this Internet-fest of a safety video. Whilst we have spotted some of the internet stars featuring in this video, some have gone straight over our…
Read MoreAir New Zealand has continued its legacy of leading the safety video meme after releasing yet another cinematic masterpiece for its onboard safety videos. The carrier teamed up with the All Blacks and an all-star line-up of international rugby greats to tackle the airline’s latest on board safety video, Men in Black Safety Defenders. Inspired by Men in Black,…
Read MoreAir France’s Latest Advertising Campaign, currently in French and English on their YouTube channel, highlights the various benefits with flying Air France. From cuisine, to comfort, to CDG, the airline is pushing its USPs with its traditionally ‘French’ flair. In a series of five short one minute videos, Li, Louise and Charlotte guide us through…
Read MoreSo re-inventing the safety video isn’t really anything new, we’ve covered countless airlines and their spin-off from the stereotypical safety video, where seat belts have been fastened anywhere from Middle Earth to tropical beaches and Retirement homes. However, Hawaiian Airlines has removed the gimmick and instead position themselves as the real owners of the Hawaiian market. Featuring over…
Read MoreKLM It may have happened a few weeks ago, but if you missed it, KLM recently revealed their “Orange Pride” aircraft. On one special 777-300ER, the well-known KLM Blue was replaced on half of the fuselage with the nations orange colour. The keel line running along the fuselage has also been adapted to reflect the nations…
Read MoreWe are becoming great fans of Air France’s new design direction, with the introduction of their new advertising campaign, both in print and on the screen. One of our eagle-eyed followers (thank you!) managed to spot this new, beautiful and unofficially released video though. A tongue-in-cheek safety video which has to be one of the…
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