Etihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…
Read MoreAir France latest airline to celebrate national pride with new safety video
Believe it or not, Air New Zealand opened Pandora’s box approximately ten years ago, when it started creating safety videos that were a little extraordinary. From Richard Simmons and Betty White giving a star studded cast, or Lord of the Rings epic safety videos celebrating New Zealand’s roots to the film franchise. Many carriers followed…
Read MoreAir New Zealand continues its Inflight Safety video marketing campaign with ‘Aotearoa, the 8th Wonder of the World’
Air New Zealand is no stranger to alternative, promotional safety videos. Yet today they’ve launched their most restrained and geographically respectful video yet in partnership with Tourism New Zealand. Dubbed ‘Aotearoa, the 8th Wonder of the World’ the safety video is reflective of the current climate, helping support the domestic tourism industry. The video features the…
Read MoreBattle of the new safety video in Australasia
This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…
Read MoreStarlux launches cute new safety video, but raises a question over its brand direction
Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There are also product ranges, fully-flat beds on their short-haul aircraft and now a cute, comic-book…
Read MoreStar Bores. How not to do a themed safety video. (Sorry United)
Great news! United Airlines has just released a themed Star Wars safety video. Jumping on the Star Wars bandwagon (which already includes Virgin Atlantic, ANA and Latam, to name just a few) the carrier is celebrating the launch of the Star Wars: The Rise of Skywalker by releasing a safety video, special livery and Mileage…
Read MoreAir New Zealand launches new ‘All Blacks’ safety video
It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new safety video, this time featuring the country’s most famous export, the All Blacks. All Blacks…
Read MoreANA To Launch Route Specific Safety Video For Hawaii Routes… Of Course It Features Turtles.
While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route for the airline, it features three distinct characters (Lani, Kai and Lā) – modelled after the Airbus…
Read MoreHow Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks
Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…
Read MoreANA Goes Kabuki With New Safety Video
After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale by utilising the historic Japanese cultural form of Kabuki theatre. The video will be shown…
Read MoreEverything Is Awesome! Well… It Is Now, Thanks To Turkish Airlines’ Simply Brilliant New Safety Video
While it might be a few more months before The Lego Movie 2: The Second part hits the big screen, but prior to the release Turkish Airlines has literally built its latest safety from the ground up – brick by brick. So Emmet, Wyldstyle and the rest of the gang have decided to put their…
Read MoreSingapore Airlines Launches New Safety Video, Showcasing Singapore
Following the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a postcard, enticing people to stay and explore a city often used as a stop-over on…
Read MoreTurkish Airlines Launch Magical New Safety Video
Turkish Airlines has launched a brilliant new safety video that has successfully managed to achieve its true objective, to make sure that everyone watches it closely. The magical affair features an unfamiliar name, but very familiar face. Zach King, made famous on the internet by his obscenely clever visual illusions has brought the carrier’s latest video…
Read MoreYes Air New Zealand Have A New Safety Video. But There’s Not A Hobbit In Sight
Air New Zealand has continued its legacy of leading the safety video meme after releasing yet another cinematic masterpiece for its onboard safety videos. The carrier teamed up with the All Blacks and an all-star line-up of international rugby greats to tackle the airline’s latest on board safety video, Men in Black Safety Defenders. Inspired by Men in Black,…
Read MoreDelta Do It Again – It’s Safety Video Time
Ok Ok, so some of us are getting bored of these safety video memes, however, here’s a bit of mid-week fun. Delta have really pulled out the stops with this Internet-fest of a safety video. Whilst we have spotted some of the internet stars featuring in this video, some have gone straight over our…
Read MoreOoh La La. New Air France Safety Video and Amenity Kit
We are becoming great fans of Air France’s new design direction, with the introduction of their new advertising campaign, both in print and on the screen. One of our eagle-eyed followers (thank you!) managed to spot this new, beautiful and unofficially released video though. A tongue-in-cheek safety video which has to be one of the…
Read MoreFinally… A New (And Awesome) Safety Video For Pioneers Virgin Atlantic
We are so happy to finally announce a brand spanking new video for Virgin Atlantic. One of the original pioneers in ‘cool and original’ safety videos, the British Airline has once again shown what it can do when it put its mind to it. Taking inspiration from iconic titles such as Brief Encounter and 2001, A…
Read MoreThe World’s Most Beautiful Safety Video Courtesy Of… You Guessed It
Holy smokes, another safety video from Air New Zealand? Hell, why not? The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently…
Read MoreAir New Zealand Do It Yet Again With Another Safety Video
Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included…
Read MoreBehind The Scenes of Air New Zealand’s Latest Safety Video
After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people that brought Gollum to Wellington Airport, ‘An Unexpected Briefing’ – inspired by the upcoming fantasy adventure…
Read MoreAir New Zealand Impress With Hobbit Safety Video
Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle Earth PR campaign that’s sweeping New Zealand leading up to the release of The Hobbit.…
Read MoreTwo Great Video Campaigns From Air New Zealand Show Off Local Roots
Christmas is well and truly upon us, and with that comes a wave of Festive Airline videos. Perhaps the funniest of these out there right now comes from social media savvy carrier Air New Zealand. Poking innocent fun of New Zealand’s particular accent, Santa struggles to understand the gift requests. Titled “A Very Merry Mistake”…
Read MoreEtihad Launches Fashion Inspired Promotional Video
Just in time for New York Fashion Week, Etihad Airways has launched a fashion inspired promptional video starring 17 couture designs from renowned British designer Julien Macdonald. Etihad has also partnered with BMW, IWC Schaffhausen and IMG Models to bring the spectacle together. Etihad draws comparisons between the preparation behind fashion shows and preparing an…
Read MoreAir New Zealand’s Latest Video Is A Fantastical Journey
Another year, another safety video. Air New Zealand have brought a brand new aesthetic to their latest video, with both Katie Holmes and Cuba Gooding Jr. acting as ‘god like’ creators, presenting New Zealand as a destination that has to be experienced to be believed. “It’s a land of stunning beauty, magical places and friendly…
Read MoreHawaiian Talk Safety With A Taste Of Kama’aina
So re-inventing the safety video isn’t really anything new, we’ve covered countless airlines and their spin-off from the stereotypical safety video, where seat belts have been fastened anywhere from Middle Earth to tropical beaches and Retirement homes. However, Hawaiian Airlines has removed the gimmick and instead position themselves as the real owners of the Hawaiian market. Featuring over…
Read MoreThree Airline Videos Taking The Internet By Storm This Week
We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to take your dinner party conversation to a whole new level. The three airlines in question…
Read MoreCould paper and card be a simple solution to help stop viral transmission?
A recent National Institute of Health report highlighted the length of time that different viral strains could possibly live on surfaces. Most of us have heard how a trace of Covid-19 can live on plastic and metal for up to three days (albeit ever reducing in strength), whereas copper and cardboard/paper are found to be…
Read MoreThe Odd Couple, United And… Spiderman?
It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one of their 777’s for years. But, beginning June 1, United Airlines will launch its latest…
Read MoreTheDesignAir Exclusive Interview With Véronique Jeanclerc, Chief Of The Architecture & Design Department, Air France
Air France has – for many years – been a bastion of design detail. From uniforms, the ever changing menu card designs, amenity kits, safety videos and now new CDG lounges featuring digital art installations, every design choice is carefully considered, which allows the carrier to exude a very French design aesthetic to the passenger…
Read MoreEmirates Latest Feel-Good Advertising Campaign Celebrates Adventure & Exploration
Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…
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