With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
Read MoreSingapore Airlines reveals its 737 interiors, with predicted flat beds in Business Class
Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
Read MoreSingapore Airlines updates Batik Motif with immaculate attention to detail
Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
Read MoreSingapore Airlines reimagines economy dining concept with increased choice and sustainability at its heart
Singapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…
Read MoreQatar Airways opens new lounge in Singapore Changi Airport
Qatar Airways officially opened its new Premium Lounge at Singapore Changi Airport at Terminal 1, and wanted to show it some love, opening it on Valentines Day, this month.According to the airline, the new Singapore lounge “serves as the benchmark and blueprint for Qatar Airways’ future Premium Lounges worldwide,” however it features many of the…
Read MoreSingapore Airlines gets creative with new amenities for children (and children at heart)
Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…
Read MoreDavid Caon does it again, this time with Qantas’ Singapore First Class lounge
On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are helping positioning the carrier as a true luxury, design-led proposition. In the meantime, select passengers…
Read MoreMalaysia Airlines New 737NG interiors designed to challenge Air Asia in home markets
The news of a new narrow-body interior for a flag-carrier in South East Asia usually would usually find other carriers across the world become a little more nervous, as expectations of a premium passenger experience adds pressure to enhance their own offerings. We’ve seen in the past few years new flatbeds in Singapore Airlines narrowbodies,…
Read MoreStarlux gives a masterclass in cabin design with its new A350s
Award-winning Taiwanese carrier Starlux has just received its first of over a dozen new A350s, destined to start flying long-haul routes next year. As well as being the first carrier to have Airbus’ latest version of the XWB, which features an additional 4″ of internal width at the shoulder level and electronically tinted windows. While…
Read MoreTen stories we loved in 2021
As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…
Read MoreSingapore Airlines plans on upgrades to Changi lounges, opening 2021
Singapore Airlines has announced it will be investing more than SGD50 million in a somewhat overdue, revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport’s Terminal 3. The current lounges will close in phases, starting August 2019 when the renovations commence, and are expected to be completed by mid-2021. While the final look…
Read MoreIs there future in First Class? Acumen certainly thinks so
For so many, the writing has been on the wall for First Class. After all, the gulf between First and Business Class was bridged by a wave of suites, fully flat beds and all-aisle access in the larger more affordable J class cabin. This means for many now, the upgrade to First Class simply meant…
Read MoreTheDesignAir 2021 Award Winners Announced
After a year’s hiatus due to the pandemic, TheDesignAir is pleased to announce the return of its annual Airline Design awards. Celebrating the very best in airline passenger experience, brand and design across the globe, the awards – now in its 9th year – have once again bestowed its leading design airlines, new products and…
Read MoreCathay set sights on A321neo flights in August with new Business Class cabin
Cathay Pacific is about to see the commercial take-off of its latest arrival, the A321neo. With the pandemic hitting at a pivotal time for the carrier, commercially things have been bittersweet. While passenger numbers have been decimated for 18-months, the regrowth of the airline can now be expedited by the addition of a new narrow-body…
Read MoreChangi’s Jewel In The Crown Set To Open In Singapore Next Week
We can’t pretend that we are not excited, one of the most ambitious airport builds in South East Asia is almost complete. Jewel Changi Airport was unveiled yesterday, with Singaporean residents given a first sneak peek into the one-of-a-kind lifestyle destination. The massive 135,700 sqm complex, designed by world-renowned architect Moshe Safdie, features a distinctive dome-shaped…
Read MoreInaugural Trip Report: Air New Zealand 787-9 Business Premier
I was lucky enough to be invited onboard Air New Zealand’s inaugural JFK-AKL flight in September, the 4th longest flight in the world. I’ve done similar trips such as Emirates A380 LAX-DXB flights, but there’s something more unfoundedly daunting about crossing swathes of Ocean. No human likes to be stuck in a confined space for…
Read MoreTheDesignAir’s emerging trends for 2022
While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…
Read MoreQantas Not Only Reveals, But Designs New Singapore Lounge In VR
Qantas is using virtual reality in the development of its new First Lounge at Singapore Changi Airport, which is set to open at the end of 2019. Industrial designer David Caon and his team have created an immersive virtual reality representation of the design concept, providing a better way for Qantas to preview and fine…
Read MoreHappy Chinese New Year, Qatar Airways style
In traditional Qatar Airways style, the airline doesn’t hold back when it comes to a celebration. In honour of the Chinese New Year, the airline has introduced an oriental inspired menu on board flights to popular Asia destinations between 11 and 12 February 2021. In Qatar Airways’ Doha Al Mourjan Business Lounge, passengers will also…
Read MoreTheDesignAir Exclusive Tour Of Singapore Airlines A380
While all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…
Read MoreAnnouncing the winners of TheDesignAir awards 2019
TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
Read MoreSWISS introduces new Premium Economy, officially launching April 2022
SWISS has now joined the ranks of its fellow Lufthansa Group airlines in offering Premium Economy, which will supplement its existing Economy, Business and First classes of travel from the fourth quarter of this year. Interestingly the airline has opted for a fixed-backshell seat which usually gets a bad rap for passenger comfort although it…
Read MoreSingapore Airlines Introduces Food Pre-Order Network-Wide For Business And First Class Passengers
Singapore Airlines has upgraded its famous ‘Book The Cook’ service enabling customers travelling in Suites, First Class and Business Class from anywhere in the Airline’s global network to now pre-order main courses from their flight’s menus. SIA is the world’s first airline to roll out this bespoke service on all flights. There are also plans…
Read MoreAir France latest airline to celebrate national pride with new safety video
Believe it or not, Air New Zealand opened Pandora’s box approximately ten years ago, when it started creating safety videos that were a little extraordinary. From Richard Simmons and Betty White giving a star studded cast, or Lord of the Rings epic safety videos celebrating New Zealand’s roots to the film franchise. Many carriers followed…
Read MoreBrussels Airlines reveals new identity, but is it on point?
Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
Read MoreFinnair launches limited edition Marimekko amenity kits to celebrate Chinese New Year
Finnair has just released a limited edition range of amenity kits for passengers travelling in the airline’s long-haul business class cabin. Released just in time to celebrate Chinese New Year, the airline has taken its existing Marimekko kits which are currently in the airline’s navy colour and re-imagined them. With a new red and gold…
Read MoreA purr-fect new addition to CDG
Even in the midst of a pandemic, Charles de Gaulle airport in Paris has continued to update its terminals in a bid to remain a competitive hub for international travellers in 2021 and beyond. The new departure lounge in Halle L of Terminal 2E at Paris-Charles de Gaulle airport has just opened to the public.…
Read MoreTheDesignAir Exclusive Interview With Singapore Airlines’ Yung Han Ng, Vice President Product Innovation
We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
Read MoreJPA Design and Williams Advanced Engineering’s ‘Airtek’ seat signals shift to smarter design thinking
A little while ago, JPA Design announced a new type of Business Class seat, which on the surface may look like just another seat, but thanks to its partnership with Williams Advanced Engineering and SWS, the skin-deep appearance is anything but. Not only does the product learn from current design trends, it embraces lightweight technology,…
Read MoreUganda Airlines proves aircraft interiors don’t just have to come in shades of blue
Uganda Airlines might not be on everyones radar. But that’s because until last week, the carrier just operated a modest fleet of four Bombardier CRJ900’s. Resurrected from its predecessor that last flew in 2001, the latest incarnation spread its wings a little over a year ago, but seemingly has big plans. With aircraft bought by…
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