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Singapore Airlines subtly changes tack with new brand campaign, and it’s a very smart move.

With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…

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Singapore Airlines reimagines economy dining concept with increased choice and sustainability at its heart

Singapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…

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Singapore Airlines gets creative with new amenities for children (and children at heart)

Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…

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Ten stories we loved in 2021

As 2021 comes to a close, we take a look back at some of our most popular stories on the site this year, as well a few of our own favourites too. Do let us know what were your own personal highlights too, we’d love to hear from you. Here’s to another exciting year in…

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Changi’s Jewel In The Crown Set To Open In Singapore Next Week

We can’t pretend that we are not excited, one of the most ambitious airport builds in South East Asia is almost complete. Jewel Changi Airport was unveiled yesterday, with Singaporean residents given a first sneak peek into the one-of-a-kind lifestyle destination. The massive 135,700 sqm complex, designed by world-renowned architect Moshe Safdie, features a distinctive dome-shaped…

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TheDesignAir’s emerging trends for 2022

While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…

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TheDesignAir Exclusive Interview With Singapore Airlines’ Yung Han Ng, Vice President Product Innovation

We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…

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JPA Design and Williams Advanced Engineering’s ‘Airtek’ seat signals shift to smarter design thinking

A little while ago, JPA Design announced a new type of Business Class seat, which on the surface may look like just another seat, but thanks to its partnership with Williams Advanced Engineering and SWS, the skin-deep appearance is anything but. Not only does the product learn from current design trends, it embraces lightweight technology,…

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