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SWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.

It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…

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Swiss to offer exciting new menus in Intercontinental First and Business Class

While Swiss has announced that in economy passengers will soon have to pay for food and drink onboard short-haul flights, things have taken a radical shift in the opposite gear onboard the carrier’s long-haul premium cabins. Crafted by Michelin-starred chef Alexandra Müller of the Romantik Hôtel L’Etoile in Charmey, Canton Fribourg, these latest culinary creations…

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From 4-star to all star? Lufthansa introduces ‘Allegris’ to try to elevate future passenger experience

While Lufthansa had to quietly retreat from it’s questionable 5-star Skytrax rating just a few weeks ago, to a more understandable 4-star rating, it’s no surprise that the carrier is trying to pull out all the stops to re-energise interest in the carrier which has been marred recently by news of impending strikes. Yesterday Lufthansa…

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TheDesignAir’s emerging trends for 2022

While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…

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Lufthansa’s new Allegris product provides a wealth of seating options, but does it deliver a myriad of complications for passenger assignments?

Lufthansa peeled back the curtain today on its new Allegris product, with a wide range of products now on offer across its future wide-bodied fleet. We’ve already covered most of this story here including the myriad of Business Class seating options that Allegris will be offering. However, perhaps the scene stealer today is Lufthansa’s First…

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Swiss Opens New First Class Lounge in Zurich

Swiss opened the doors today to its stunning new First Class ‘Lounge A’ in Zurich. Designed as part of a curb-to-aircraft experience, the 650-square-metre lounge features check-in facilities, its own security checkpoint, an à la carte restaurant and a barista bar serving a wide range of Swiss grappas and further fruit brandies. As part of…

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New Star Alliance Lounge Opens In Amsterdam

Star Alliance customers travelling from Amsterdam Schiphol can look forward to a new lounge experience, competing with the new KLM Crown Lounge that is still in development. The new Star Alliance Lounge will welcome eligible First and Business Class passengers and Star Alliance Gold Card holders as well as eligible paid lounge members of the…

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Air France Launches Special Versailles Themed Experience For La Premiere Passengers

Passengers checking in or transiting through Paris CDG might notice something different. As ambassadors of ‘French lifestyle and superior savoir-faire’, Air France and the Palace of Versailles share many values and help to promote France’s influence throughout the world. As a result, they have created a unique partnership to create and offer Air France’s La Première…

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My My. Austrian Re-brands

The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…

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Swiss Show Us The Many Faces That Make An Airline

Swiss last month took delivery of their 777-300ER and revealed their newest lounges, but last week the carrier also released a video on YouTube, which showcases the many faces of the airline. We are in love with the new video, which is beautifully shot and edited. It may be 5 minutes-something long but it’s well worth a…

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