Today we were invited to see the grand official reveal of SWISS’ latest product in an arsenal of improvements over the past few years. While the airline started with a range of improvements to its ground product and older A340 fleet a few years ago, the airline’s new Premium Economy has been a few years…
Read MoreSWISS has now joined the ranks of its fellow Lufthansa Group airlines in offering Premium Economy, which will supplement its existing Economy, Business and First classes of travel from the fourth quarter of this year. Interestingly the airline has opted for a fixed-backshell seat which usually gets a bad rap for passenger comfort although it…
Read MoreWhile Swiss has announced that in economy passengers will soon have to pay for food and drink onboard short-haul flights, things have taken a radical shift in the opposite gear onboard the carrier’s long-haul premium cabins. Crafted by Michelin-starred chef Alexandra Müller of the Romantik Hôtel L’Etoile in Charmey, Canton Fribourg, these latest culinary creations…
Read MoreLufthansa has already got a competitive Premium Economy seat, however the carrier saw it time to upgrade some of its fleet. While the ZIMmagic Premium Economy product from seat manufacturer ZIM already features on much of Lufthansa’s long haul fleet, the carrier has looked to both improve its product, and match the new Swiss Premium…
Read MoreToday sees the opening of the latest Swiss lounge in Zurich, replacing the old First Class lounge in the A gates of Terminal 2, the new Alpine Lounge helps provide some respite to the Schengen departure swells due to the morning and evening flight banks. The airline has several lounges already across Zurich, and all…
Read MoreSwiss has just opened its redesigned Lounge Centre A at Zurich Airport in Switzerland. The new lounge complex, which is mainly aimed at short-haul travellers, includes a Business and a Senator Lounge. These follow the design of the First Class lounge which recently opened. Made up of series of zones with a range of privacy…
Read MoreSwiss opened the doors today to its stunning new First Class ‘Lounge A’ in Zurich. Designed as part of a curb-to-aircraft experience, the 650-square-metre lounge features check-in facilities, its own security checkpoint, an à la carte restaurant and a barista bar serving a wide range of Swiss grappas and further fruit brandies. As part of…
Read More2019 has seen yet another year of great innovation, new products, new airlines, new lounges and new airport facilities across the globe. It just goes to show how quickly the industry continues to evolve and respond to the ever-increasing needs of an airline passenger. Just before this year, or even this decade, comes to a…
Read MoreAs travel starts to comeback to the UAE, Sharjah’s airport has opened its newly designed Premium Lounge, which will cater to all passengers either with a suitable lounge programme, or by payment on entry. The lounge is just one element in a 4,000 square metre extension. The extensive refurbishment of the lounge features a paired…
Read MoreTheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
Read MoreWhile 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…
Read MoreTheDesignAir is pleased to announce the shortlist for the DesignAir Awards 2019 and just like last couple of years, we’ve opened some of the categories to the public. The voting is now closed! Now is your chance to pick from our shortlisted categories for Best Design Airline, by region, across the globe. All it takes…
Read MoreThroughout 2020, we’ve seen the great efforts airlines have made to quickly adapt the passenger experience from check-in all the way through to onboard. However, airports across the world have also had to play a part in enhancing social distancing and help space out the flow of passengers throughout terminals and gate areas. Luckily, both…
Read MoreAviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?
Read MoreStar Alliance customers travelling from Amsterdam Schiphol can look forward to a new lounge experience, competing with the new KLM Crown Lounge that is still in development. The new Star Alliance Lounge will welcome eligible First and Business Class passengers and Star Alliance Gold Card holders as well as eligible paid lounge members of the…
Read MorePassengers checking in or transiting through Paris CDG might notice something different. As ambassadors of ‘French lifestyle and superior savoir-faire’, Air France and the Palace of Versailles share many values and help to promote France’s influence throughout the world. As a result, they have created a unique partnership to create and offer Air France’s La Première…
Read MoreNo matter how we look at it, the aviation business class landscape is changing, and is potentially as fragmented as ever. The race to the bottom is evident, even in currently touted ‘5-star airlines’ who seek profitability. Whether a desire to chase the most effective cabin configuration (LOPA), decision to reduce amenities to the bare…
Read MoreWith the recent launch of Air Belgium, legacy carrier Brussels Airlines has had to make sure it keeps its product offering competitive. Not surprisingly, they turned to JPA Design, a London-headquartered company that has brought the likes of premium carriers Singapore Airlines and Finnair to life, as well as other mid-level carriers such as Hawaiian…
Read MoreThe latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…
Read MoreSwiss last month took delivery of their 777-300ER and revealed their newest lounges, but last week the carrier also released a video on YouTube, which showcases the many faces of the airline. We are in love with the new video, which is beautifully shot and edited. It may be 5 minutes-something long but it’s well worth a…
Read MoreThis week saw the announcement of Austrian Airlines’s new Premium Economy cabin product. Starting right now, passengers can book a seat in the new travel class for flights starting on March 6, 2018. While nothing particularly groundbreaking, the centrepiece of the new Premium Economy Class is the new seat ZIM seat providing passengers with more comfort…
Read MoreSWISS is the latest airline to take delivery of a brand new 777-300ER and yesterday they showed off the new aircraft to members of the media. Our reporter Sven Hennig was there to take a look at what we think is the latest ‘designer’ aircraft interior by London based Priestmangoode. In total, Swiss International Air Lines will…
Read MoreSWISS will be ushering-in a new era in the history of its long-haul aircraft fleet next January with the arrival of the first of its nine new Boeing 777-300ERs. In SWISS configuration these new state of the art Boeing aircraft will seat a handsome 340 passengers. In SWISS’s configuration the Boeing 777-300ER will offer eight in…
Read MoreThis month, Edelweiss launched a brand new livery for their fleet of aircraft. The subtle change in the look supports the leading Swiss leisure travel airline’s growth, and underscores its origins as well as reflecting its more premium in-flight product. As well as the new aircraft design, Edelweiss will also modernise the interior of its entire Airbus A320…
Read MoreFrom everyone at TheDesignAir, we want to wish you a very Happy New Year. As the new year rolls in, we take the time to celebrate 2016. It’s been yet another fantastic year in aviation with numerous new products rolled out and airlines once again investing heavily into brand, product and design. At the start of December, we…
Read MoreThis month we are turning our eyes to the outside of the aircraft. Usually bright and colorful, these calling cards fill international airports with a myriad of designs. A livery, if designed correctly, can convey the brand experience that takes place inside. Each year, our judges (including some new faces) sort through the best of the best to find out what is hitting the mark and ticking the right…
Read MoreThey’re back! TheDesignAir has partnered with our strategic print partner Airways magazine to bring you an updated and regular Top 10 lists for 2015. This year starting with our Top 10 International First Classes 2015. As well as appearing online, they will appear in print in every monthly issue of Airways magazine, available around the world.…
Read MoreYou may not have heard of Formia, as they hide behind the behemoth brands they work with, however that may be about to change. This powerful (and award-winning) company manages to partner brands together to offer their passengers the very best in amenities. 2015 has brought a wealth of new luxury partnerships, and a new…
Read MoreAustrian Airlines has quietly announced its new brand in respect for the recent incident with sister airline Germanwings. However, the new brand signals a big change in the Austrian carrier. Marking the fusion of both Austrian Airlines and Tyrolean on April 1, 2015, the new livery, which will be rolled out across the fleet. Dubbed the ‘Red White…
Read MoreIt’s that time again, and the judges have voted for their Top 10 Liveries for 2014. Each year the judges sort through the best of the best to find out what is hitting the mark. This year some familiar faces return, and some get booted out of the top 10, and there are even a…
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