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Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning

In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with a Jacuzzi used to be signature parts of the passenger experience. Times have changed however,…

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It’s a goodie bag! Virgin Atlantic revamps amenities, with cool eco-credentials

Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks to pyjamas. The hero of these enhancement is Virgin’s quirkily-named ‘Goodie bag’ which features REN…

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Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…

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Delta Keeps On Picking Up Good Habits From Virgin Atlantic

As of today, passengers flying on Delta’s International business class ‘Delta One’ will be laying back in their own sleep suits on flights between Seattle and Shanghai, Detroit and Shanghai, Seattle and Beijing, Detroit and Beijing, and Seattle and Hong Kong. Launching a similar product to that found on sister airline Virgin Atlantic, the new sleep suits, available in small/medium…

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Virgin Australia Introduce New Premium Economy

Virgin Australia have released some very basic images of a new premium economy seat product which will be unveiled on their 777 later on this year. Whist the actual hard product is still under wraps, the actual statistics are what are a little more interesting. The airline has increased its seat pitch to a generous…

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Virgin Atlantic Open New Clubhouse In LAX T2

Finally! We are getting a brand new Clubhouse in Los Angeles Terminal 2. First suggested back in 2012 by TheDesignAir, the moving of the Air New Zealand lounge from LAX’s T2 which Virgin Atlantic used to use across to the TBIT terminal, left passengers in a bit of a quandary. However, the airline announced this week…

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Virgin Atlantic Lead The Way With New Ad For 2015

Virgin Atlantic successfully manage to capture the Upper Class experience in their new TV advert pitched toward business travellers. Titled “The Idea” it showcases their new B787-9 product. The airline is positioning itself to showcase their luxurious front-end product to the UK public. Replacing the airline’s Flying In The Face of Ordinary (#Fitfoo) advertising campaign, this…

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We’re No Virgin To A Onesie

One of our guilty pleasures here at thedesignair.net is onboard pyjamas. Give us a set and we are friends for life. Virgin Atlantic have been offering their understated black pyjamas for years, and whilst they’ve varied in size and fit over the past few incarnations, they’ve remained a constant fixture in the back of our…

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It Seems Delta Is Becoming A Bit Of A Virgin

We love it when a partnership can learn from each other. It seems the new strategic partnership of Virgin Atlantic and Delta are helping each other out. The airlines recently announced that some Delta flights on key business routes (London to New York-JFK, London to Boston, and the new London to Seattle) are now utilising London Heathrow’s Terminal…

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