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Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…

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Alaska Airlines opens doors to new flagship lounge with cosy design flourishes and a dozen Seattle microbrews on tap

Alaska Airlines have finally opened the doors to their impressive new flagship lounge in the North Satellite Terminal at Sea-Tac International Airport. Designed by Seattle architect Graham Baba, this 15,800 square foot lounge oozes West Coast charm, framed by picture windows looking out across the runway, Olympic Mountains and of course, downtown Seattle. Once inside,…

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Alaska Airlines Introduces New Uniforms By Luly Yang

Friday saw Alaska Airlines and fashion designer Luly Yang debut a modern, West Coast-inspired, custom-designed uniform collection. The collection features over 90 garments and accessories for the airline’s thousands of employees. The design, which has been more than two years in the making, will clad no less than 19,000 Alaska, Virgin America and Horizon Air employees,…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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TheDesignAir’s Top 10 Low Cost Carrier Brands 2015

We are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…

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TheDesignAir’s Top 10 Economy Classes 2015

We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…

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Launched This Month, Azul’s New A330 Cabins By Tangerine

Azul Brazilian Airlines, arguably the most modern of the Brazilian carriers, launched their new A330 cabins this October, including Azul Xtra (a fully fledged business class cabin), Economy Xtra (including the infamous Sky Sofa product) and their standard Economy cabin. Now flying to Orlando and Fort Lauderdale (Miami) from Sao Paulo’s Viracopos airport, Azul’s A330s will eventually…

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Hawaiian Airlines Hint At Refreshed Brand, Livery And Uniforms In Exclusive Interview With TheDesignAir

In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots of the Hawaiian Airlines Brand Sat in Hawaiian Airlines offices just on the edge of…

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Hawaiian Airlines Deliver An Exceptional Premium Cabin

Watch out Fiji Airways, there is a new boutique airline vying for the attention of the Pacific. Hawaiian Airlines today revealed their plans to install a brand new lie-flat first class (or International business class) product that matches international business class standards. We are thrilled, as finally Hawaiian have concreted their position as the true owner of…

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A Deeper Look Inside Aeromexico’s Dreamliner

TheDesignAir has had access to the full behind-the-scenes gallery of Aeromexico’s latest 787-9 aircraft which will eventually fly between Mexico City and the carrier’s worldwide destinations. Designed by New Territory, the new business cabin matches our expectations of a leading international airline. Check out our full gallery below or check out our previous story here. The colour palette…

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Aeromexico Brings New Self-Serve Bar & All-Aisle Access To 787-9 Business Class

Aeromexico has taken delivery of it’s new 787-9 and with it, a brand new Clase Premier product designed for the long-haul routes the aircraft will fly. Adorned with the Quetzalcoatl one-off livery which we covered earlier this month, the aircraft will delight and surprise its passengers both outside and now inside too. With the airline currently offering…

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