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Innovation is great, but it needs to have purpose. Don’t forget your passengers. Introducing Virgin’s ‘Booth’.

Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes.  This…

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It’s a goodie bag! Virgin Atlantic revamps amenities, with cool eco-credentials

Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks to pyjamas. The hero of these enhancement is Virgin’s quirkily-named ‘Goodie bag’ which features REN…

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Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?

It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style of Etro’s fashion lends itself perfectly to these amenity kits whose exterior is made of…

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