Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
Read MoreAir Italy will become the new brand for Meridiana, Italy’s legacy carrier that currently competes with Alitalia. 49% owned by Qatar Airways, the airline has announced an extensive growth plan and inject of new aircraft including 5 A330 aircraft from Qatar Airways. The images at the launch show off fully-flat beds, a 31″ seat pitch…
Read MoreIAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…
Read MoreSpanish Low-Cost Metro carrier Vueling has brought bright new threads to the skies this summer, 11 years after it first launched. Vueling’s ‘innovative spirit and constant evolution’ are reflected in the new uniforms to be worn by the more than 2,000 cabin attendants employed by the airline. The idea behind the redesign project, which took…
Read MoreThe rise of the low cost brand a decade ago challenged the legacy carriers to reconsider their business model. Passengers were able to pick between the privileges of a packet of nuts, or a bare bones charge-through-the-teeth model where even you seat choice was a privilege. However, through the natural evolution of business, the…
Read MoreWe are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…
Read More2015 has been an impressive year for the aviation industry, with many carriers pulling up their socks and vying for the all-elusive lucrative passenger. With oil-prices lower than before, airlines are snapping at the opportunity to revisit their products, launch new aircraft and impress their paying consumers. This means one thing, a better experience for…
Read MoreWho? Well, to be honest, we hadn’t heard of them before either, shame on us! Welcome to the freshly released image for Epic Air, a new airline for Bangladesh, who aims to start flying commercially in the latter part of 2014. The livery titled ‘The Colours of Change’ has been designed by long running Seattle-based Teague,…
Read MoreLiveries around the world are the calling cards for hundreds of different airlines. For some they are the passengers only interaction with the brand image of the airline, so as they park up at the gates of airports globally, they need to be able to communicate the values and concepts that each airline brand stands for.…
Read MoreLeisure travel operator, Thomas Cook, have launched their latest logo which will be rolled out throughout the group to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ is being rolled out from today, and will replace the current ‘Globe’ in the Group’s websites, international stores, the airline fleet…
Read MoreThis week, British Airways have joined KLM in charging for hold luggage, following suit of the low cost revolution running through the rest of Europe, and have now created fares that exclude hold baggage (on certain routes), making fares cheaper and more competitive against the major low cost carriers. Sadly now, the defined lines in…
Read MoreA new airline has taken to the skies in Europe, flying from Venice Marco Polo. Volotea is the brainchild of Carlos Muñoz and Lázaro Ros, the creators of Vueling, and looks to be a contendor as one of Europe’s new metropolitan-style airlines, much like Vueling, serving main airports around the European network at convenient times with…
Read MoreWhen I first saw the post from Skyliners that there was a reveal of the new Iberia livery, I was hoping that it was just a mis-identified livery from some budding flight sim enthusiast. However, on notice that there was a physical photograph of the livery in work, my heart sank. Iberia in my opinion had one…
Read MoreFastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with a modern african triangular pattern and giant grey parrot head that appears on the tail…
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