Virgin Atlantic New A330Neo delights with ‘better-than-Upper Class’ product and better fleet alignment

Launched today in London’s still-trendy Shoreditch, Virgin Atlantic’s new A330neo product should indeed turn heads. Launching a brand new product across a small yet nimble fleet usually means that the product offering becomes increasingly fragmented, but actually the airline has stumbled upon better synergies than ever on its Transatlantic offering. Introduced on Virgin Atlantic’s 16…

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Air France takes its brand to new heights

Today saw Air France reveal a brand new Business Class product that will start to grace its 777-300ERs. It also revealed an exciting new ‘brand video’ to impart the new Air France brand to its global audience. At the heart of this regeneration lies its new business class seat, which is entirely new, although it…

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Stepping through the door. What Virgin Australia’s new invitation-only ‘Beyond’ lounge has to offer

The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…

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LATAM further elevates ground product in Santiago, Chile

LATAM took a fairly surprising (and welcome) decision to completely revamp its still fairly modern signature ground product in Santiago de Chile, which only opened back in 2015. The brand-new LATAM Lounge has just opened its doors for its preferred passengers and LATAM’s partner airline members, including while waiting for their flight. The new space,…

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Hot Hotel: Le Meridien Maldives Resort and Spa

Stepping foot on Lhivayani’s latest island resort you couldn’t feel further from the stresses of today’s world. Situated on the most southernly point of this pristine Atoll, there’s a real sense of the less developed, less touristic side of the Maldives. With just 4 of the 50+ islands inhabited, you’re encouraged to lose yourself, albeit…

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TheDesignAir’s emerging trends for 2022

While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…

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