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Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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PaperClip Design’s ‘Peacock’ concept could ruffle some feathers

with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design. 

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Hong Kong Airlines Leapfrogs Competition With Super Diamond Business Class Seat On Newly Delivered A350

Hong Kong Airlines just received its latest A350, and with it, the next evolution of its premium experience, unveiling a newly upgraded Business Class seat. This new seat rivals that of Cathay Pacific and here at TheDesignAir we actually prefer the Super Diamond product compared to Cathay Pacific’s due to its increased space and storage…

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Hong Kong Airlines Receives First A350

Last week saw not only the arrival of Hong Kong Airlines brand new lounge, but also their very first of 21 A350 aircraft. The airline is embracing the aircraft to support its international development, cherry-picking long-haul destinations that strategically support its future growth. The airline is putting emphasis on developing routes to North America and…

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American Express Centurion Lounge Opens In Hong Kong International Airport

This week American Express announced the expansion of its signature airport lounge network, The Centurion Lounge, with two new locations in Hong Kong and Philadelphia International Airports. Hong Kong, which opened this week, marks the first Centurion lounge in Asia, and Philadelphia, opening in late October, marks the 8th U.S. location of this brand. “We are…

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Amaala unveils new airport design, representing a desert mirage.

Amaala, a luxurious destination located along Saudi Arabia’s northwestern coast, has just unveiled plans for a new international airport, with a design inspired by the optical illusion of a desert mirage which will act as a striking entry point to many International visitors. There’s good reason the terminal might look somewhat familiar, it’s been imagined…

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Starlux Airlines is certainly drawing some attention, but how will it compete in an already crowded Asian market?

Starlux Airlines, Taiwan’s latest startup is starting to turn heads. Originally a start-up that – like most – had a questionable future, seems to be full-steam ahead with a recent uniform and A321neo cabin launch. It hasn’t stopped there though, as there have been signature scents and even homeware products that the airline has launched…

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Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…

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Plaza Premium Up Their Offering With New First Class Pay-For Lounge Concept

Plaza Premium certainly knows how to celebrate its 20th anniversary in style. The pay-for-lounge company has launched a brand new lounge concept. Plaza Premium First is the group’s step above their existing lounge offerings, with a lounge concept that is more akin to traditional First Class lounges. The launch lounge, designed by award-winning Hong Konger Kinney…

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Plaza Premium opens new lounge in Dubai

Plaza Premium has just opened its doors in Dubai International Airport, allowing Emirates (and FlyDubai) passengers – not qualifying for its expansive lounges – a new place to relax and unwind before their next flight. It’s not a small lounge either. With space for over 300 guests it’s the largest independent pay-per-use airport lounge at…

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