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Lufthansa’s New Project Direct 4 You

Whilst this hasn’t been officially released by Lufthansa, German newspaper Bild has reported through sources close to the airline that they are planning on launching a new low-cost unit (similar to the recent launch of IAG’s Iberia’s new Iberia Express) The new airline has been dubbed ‘Direct 4 You’ and will basically be an amalgamation of Germanwings…

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Is First Class Dying Off?

On the following day of the launch of Virgin Atlantic’s updated premium product ‘Dream Suite‘ comes news from troubled Lufthansa of a different nature. In an effort to try and become more efficient, curb spending and reign in the purse strings after a less than successful stint of turning bmi around, they are going to…

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Thomson Launch Their First 787 Route

Thomson, the first UK 787 operator, has announced its first 787 routes to Cancun in Mexico and Sanford in Florida. It is allowing the whole country to enjoy the flights, flying from not one, but four UK airports, Gatwick, East Midlands, Manchester and Glasgow. Thomson have got some great things planned for the plane including…

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And The Eyes Have It.

Just when you thought your in-flight experience couldn’t get any more hi-tech, both Panasonic and Thales are bringing out a new ‘sci-fi’ user interface to try and enhance our in-flight experience. Perhaps off the back of the new X-Box Kinect technology, it seems that the ‘Minority Report’ way of interacting with computers is actually going…

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Emirates New Movement “Hello Tomorrow”

Emirates has launched a new global brand direction, titled “Hello Tomorrow”, which now offers a new brand promise as the company continues its evolution from a travel brand to a global lifestyle brand. Further from Emirates, the new theme is “designed for the age of consumer engagement and empowerment, the new ad campaign is about inspiring…

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KLM to reinvent World Business Cabin

KLM Royal Dutch Airlines has asked leading Dutch designer Hella Jongerius to revitalize its World Business Class cabin interior across the fleet. This will enable KLM to modernize its WBC product, uniting international allure with top Dutch design to emphasize a sense of pride in our Dutch heritage. “By choosing to work with Hella Jongerius,…

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About

Since founding thedesignair.net in 2012, Jonny Clark has collaborated with magazines and websites around the world, and has become a recognised source of opinion in the airline industry. thedesignair.net continues to grow in its second year and has now partnered with some prestigious brands around the world, whilst still maintaining an easy-to-digest design-led website based…

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