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FEATURE: Exclusive In-Depth Look At Etihad’s A380 Design Journey Part 3

Please read our first installment of our four part series here and second instalment here. Part 3 | Business Class. It’s possibly one of the hardest cabins to design. Customer expectations are high, margins are low and space is at a premium. Now with the advent of premium economy and the still-standing First Class sandwiching the most popular of premium cabins,…

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Etihad Launch New Global Campaign

Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand association fits with BA‘s, Virgin’s or even Emirates latest campaigns, which are less about hard…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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About face! Why British Airways might need to accelerate its Business Class retrofit

There’s quite a lot of commentary on Covid-19 right now, and the research is constantly evolving. There’s already some innovative designs on the drawing board for helping with the perception of social distancing, including Factorydesign’s Isolation Kit and Aviointeriors’ Janus seat concept. While Factorydesign’s concept actually is quite smart and has a post Covid-19 application,…

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Aeromexico’s stylish new Etro amenity kit raises the question, do these kits now need to be reimagined?

It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style of Etro’s fashion lends itself perfectly to these amenity kits whose exterior is made of…

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Air Seychelles introduces new uniforms and new cabin for A320neo aircraft, brought to life by Lift

In recent years Air Seychelles has reconfigured its route network and fleet opting for narrow-body aircraft over their long haul routes, relying on their strategic partnership with Etihad to feed the traffic to their tropical paradise home. With this repositioning comes a new breed of aircraft for the carrier, the A320neo which will operate the…

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Can Star Ratings Of Airlines Be Trusted?

In a world where everyone can now easily become a critic, navigating our way through the vast swathes of reviews can be daunting. After all, human nature dictates we will only ever comment on something exceptional. This is why ‘average’ reviews are rarely seen, with either excellent or scathing comments usually posted. Airlines are subject…

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Interview: Acumen’s Anthony Harcup Joins Teague

Many people in the industry will have heard of Anthony Harcup. Having led some of the industry’s most significant aircraft interior developments for the likes of Etihad, Delta, and JetBlue, Harcup recently joined Teague to help develop the team’s growing list of airline customers. Tasked with further developing the team and enriching industry relationships, he’s…

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