post

Trip Report: Gulf Air B787-9 Business Class October 2018

Flight: GF2 Aircraft Type: 787-9 Class: Business Class (Flacon Gold) Route: LHR-BAH Date: October 2018 http://www.gulfair.com Gulf Air used to be one of the leading carriers in the Gulf region, however, bold upstarts like Emirates quickly stole the crown, with heavy investment in new aircraft and a fairly courageous growth plan, leaving Gulf Air with a lacklustre, dated product that…

Read More
post

Could Virtual Reality Really Help Airline Marketing? Just Ask Neutral Digital

Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…

Read More
post

Roll Over Alitalia… Turkish Airlines Positions Itself As Europe’s Stylish Fashionista

Turkish Airlines continues to impress us. We are experiencing a new dawn at the airline, which already carries well over 65million passengers per annum. Today saw the reveal of the airline’s new uniform which replaces the somewhat-dated previous threads which were sadly never going to turn heads. Instead this new collection from Milan-based Haute Couturier Ettore…

Read More
post

TheDesignAir Exclusive Interview With Singapore Airlines’ Yung Han Ng, Vice President Product Innovation

We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…

Read More
post

TheDesignAir Exclusive Interview With Turkish Airlines’ Arif Ali Gezmisoglu Reveals New Business Class Is On The Horizon

Our recent experience with Turkish Airlines shows it has the fundamental ingredients for a leading passenger experience, however with just a few small tweaks, the airline could have the perfect recipe. Sat in their existing ‘Lounge Istanbul‘ we conduct an exclusive interview with Arif Ali Gezmisoglu, Turkish Airlines’ Customer Experience Manager, finding out that the…

Read More
post

Trip Report: Turkish Airlines B777-300ER Business Class May 2018

Flight: TK15 Aircraft Type: 777-300ER Class: Business Class Route: IST-GRU Date: May 2018 http://www.turkishairlines.com Turkish Airlines impressed TheDesignAir last year with a trip on the same route. With the impending opening of the New Istanbul Airport this year, along with new transit services such as the Bosphorus Experience the airline is continuing to evolve and improve, but we wanted to see…

Read More
post

Qatar Airways Celebrates World Cup Season With New Advertising Campaign Featuring Nicole Scherzinger

It’s that time of year where airlines, and FIFA sponsors, start to really push home their partnerships, and Qatar Airways is not shying away from the limelight  the launch of their new “Dancing in the Street” campaign which launched just moments ago. Featuring Nicole Scherzinger, the airline is pushing a feel good anthem which will…

Read More
post

TheDesignAir Exclusive Interview With Ink’s Jamie Trendall, Creative Director Of Singapore Airlines’ SilverKris Magazine

Singapore Airlines has just relaunched its SilverKris magazine. The new magazine is just one of a multitude of improvements currently happening at the airline, all tasked with making the passenger experience better. Published by Ink, the world’s leading travel media company, the magazine has undergone a massive revamp, completely redesigning the magazine from the ground…

Read More
post

Singapore Airlines Fantastic New A380 First and Business Class Products Are True Market Disruptors

Taking a leaf out of Etihad’s book, Singapore Airlines has launched a breathtaking brand new vision for their A380s including new First, Business, Premium Economy and Economy products, showcasing how for SIA, the A380 is certainly still an important part of the carrier’s future. Riding on the theme of “Space made personal, experience the difference”,…

Read More
post

Amsterdam Schiphol Airport Selects New Terminal Design Amongst Strong Competition

Schiphol Airport in Amsterdam has announced they have selected KAAN Architecten’s sleek modernist design for their new terminal set to open in 2023, thirty years since the last expansion. The new terminal will allow 14 million more passengers to travel through Schiphol per year, helping the hub become a more powerful global contender. The new terminal…

Read More
post

Air France ‘Boost’ Becomes Joon

Air France’s latest venture, originally called Boost, and now officially titled Joon, is the carrier’s attempt to reduce operating costs and compete with the growth of younger, less expensive airlines now flying medium and long-haul routes around the world. The new carrier will mirror the likes of Air Asia X, Norwegian, Singapore Airlines’ Scoot Qantas’…

Read More
post

Qatar Is Latest Airline To Release A Campaign To Respond To A Political Landscape

Qatar Airways has released a powerful video campaign in response to their closed airspace borders. Titled “No Borders, Only Horizons” the video subtly addresses their current situation with a strong, emotionally-based message. This latest campaign follows recent videos from Turkish Airlines featuring Morgan Freeman and Aeromexico that responded to the actions of the US. The…

Read More