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Transavia’s Transformation Troubles

Transavia, our wonderfully green-collared friend, has undergone a branding exercise, to refresh and address its commercial objectives.  Mirabeau, a digital agency, was brought on by Transavia to begin work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and…

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Trip Report: Alitalia 777-200 ‘Magnifica’ Business Class September 2015

Flight: AZ674 Aircraft Type: B777-200ER Class: ‘Magnifica’ Business Class (older generation) Route: FCO-GRU Flight time: 11:12 Seat: 3A Date: September 2015 http://www.alitalia.com Best for: European one-stop travellers who are happy to connect in Europe for more affordable fares. The crowd: Even though this is a very established route, the passengers seemed almost entirely Italian. Business or pleasure: The carrier suits business travellers, and with their imminent introduction of Wi-Fi,…

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Emirates Showcase Another Great UpCycling Idea

It’s been a while since we’ve seen some upcycling in the air, since Air France did something similar with their old advertising posters, and Virgin Atlantic who changed their seat covers into a variety of accessories and KLM who turned their old uniforms into carpets for their new World Business Class cabins. Emirates recently turned a…

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Trip Report: SriLankan A330-300 Business Class February 2018

Flight: UL506 Aircraft Type: A330-300 Class: Business Class Route: LHR-CMB Date: February 2018 http://www.srilankan.com SriLankan Airlines recently added two daytime flights per week from London to Colombo, flying on Saturdays and Sundays, providing better connections and more convenient departure times. This now makes the airline even more attractive to passengers looking for one-stop carriers between London and the Maldives, Sri…

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A Closer Look At China Airlines New 777-300ER

A little while ago, we announced China Airlines plans for their Next Generation 777-300ER, and spoke about the radical industry leading product they wanted to create. Last week the airline received their brand new 777-300ER, and we now take a closer look at the final product. We have to admit, we are blown away by…

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Trip Report: Turkish Airlines 777-300ER Business Class April 2017

Flight: TK15 Aircraft Type: 777-300ER Class: Business Class Route: IST-GRU Date: April 2017 http://www.turkishairlines.com Turkish Airlines has certainly caught our attention recently. In our first report on the airline’s short-haul product, they impressed us with a region-beating business class product. As part of our three part series we were happy to explore their signature long haul product, which stars in their latest…

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Hip Hop!

Air France Group this week announced the new brand for their regional operations, currently being operated by Brit Air, Regional and Airlinair. Hop! A young, vibrant looking brand will act as one of Air France’s new 3 airline concept, also featuring Air France and Transavia. Hop! is forming the regional part of the network, focussing heavily on…

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Air Canada’s Facebook Fans Revolt

Oh dear. Sometimes a Facebook page isn’t such a good idea. Last week Air Canada showcased images of their new cabin on their Facebook page. As we reported back in February,  the new 777-300 they have brought to their fleet was been configured in what can only be described as a step above “sardine tin”.…

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Air Canada Launches Premium Economy

Air Canada has announced an amazing 458 seat configuration 77w coming on the line in July this year, including a new premium economy product, something we announced back in May last year. The airline has really stepped up their offering (thankfully), providing a European style cabin to compete with the slightly inferior north American counterparts. We…

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Is First Class Dying Off?

On the following day of the launch of Virgin Atlantic’s updated premium product ‘Dream Suite‘ comes news from troubled Lufthansa of a different nature. In an effort to try and become more efficient, curb spending and reign in the purse strings after a less than successful stint of turning bmi around, they are going to…

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TRIP REPORT: Etihad A380 First Class February 2015

Flight: EY11 Aircraft Type: A380 Class: First Class “Apartments”  Route: AUH-LHR Flight time: 7:25 Seat: 1H Date: Februrary 2015 http://www.etihad.com Best for: Anyone who can afford it. Suitable for those who have to travel a long way and value space, service and comfort above all else. The crowd: An almost-full cabin. With ultimate privacy, it was hard to say, but mainly top level executive travellers.…

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Thai Totally Get It Right

Whilst this image of the freshly painted Thai A380 might not generate a huge fanfare of a reaction, it is within that reasoning I feel Thai have got their paintjob of the A380 absolutely right. Comparing the image of the A380 to the 747 below you’ll see a few minor, but very clever changes. The…

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About

Since founding thedesignair.net in 2012, Jonny Clark has collaborated with magazines and websites around the world, and has become a recognised source of opinion in the airline industry. thedesignair.net continues to grow, partnering and consulting with some of the most prestigious brands around the world, whilst still maintaining an easy-to-digest design-led website based around airline…

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