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BRANDINGJune 4, 2021June 30, 2021

Exclusive: TheDesignAir interview with Amina Taher on Etihad’s new Sonic Identity

Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…

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