Singapore Airlines subtly changes tack with new brand campaign, and it’s a very smart move.

With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…

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Hot Hotel: Andaz Tokyo

Every time we visit Tokyo we’re struck by how charmingly low-rise it is. By contrast with other Asia capitals, there’s been no crazy arms race to build the tallest tower. But that also means that, where you can get up high, you’re rewarded with unbroken views. That’s certainly the case at Andaz Tokyo, on the…

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Hottest Design Airlines to Try in 2023

This is the TheDesignAir’s hottest Design Airlines to try in 2023. Whether you fly regularly or are saving up for that once in a lifetime trip, here’s our recommendation for airlines, big and small, that bring a bit of style to the skies, but which have you flown and which are you wanting to try?…

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China Airlines introduces new Japanese menu and dedicated tableware for Japan routes

China Airlines has now released a new menu and tableware to compliment its Japan routes. The airline will partner with Toutouan, a famous restaurant in Tokyo, to launch their “natural style” Japanese cuisine for Premium Business/Business Class on all Japanese routes. Brand new Japanese tableware will also complement the cuisine. “By bringing Japan’s signature banquet…

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Iberia seeks to up the ante with new A350 interiors

Iberia is the first airline to take delivery of the new A350 cabins that feature ever-so-slightly wider cabins and new technologies that make the aircraft lighter and more advanced (such as greater flap settings and faster retracting landing gear), even though they look identical on the outside. However, on the inside, Iberia has opted to…

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Foster + Partners reveal striking new airport designs for a new Polish mega airport

A Foster + Partners and Buro Happold consortium has won the competition to design the new CPK airport between Warsaw and Łódź. “The pivotal project will act as a symbolic gateway to Poland, a 21st century transport interchange which brings together air, rail and road, while reflecting the country’s national identity and providing exceptional passenger experience,”…

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American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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Could seats get wider for long-haul any time soon? Lift Aero Design think there’s an opportunity

Passenger seat rules and regulations regarding ergonomics haven’t really changed in decades. However, as a race, human’s have continued to evolve, and we’re getting larger and taller. This means economy seats and cabins once comfortable for passengers in the 1960’s are no longer viable for today’s traveller. In fact the CDC says between 1960 and…

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