Category Archives: BRANDING

British Airways goes on the charm offensive with extended Executive Club memberships and enhanced temporary catering

British Airways is having a tough time at the moment, like many airlines around the world, however the narrative of late has been surrounding job cuts, legal cases and because it has lagged behind other carriers in some of its

British Airways goes on the charm offensive with extended Executive Club memberships and enhanced temporary catering

British Airways is having a tough time at the moment, like many airlines around the world, however the narrative of late has been surrounding job cuts, legal cases and because it has lagged behind other carriers in some of its

LaGuardia’s transformation breathes new life (and light) in to the airport

Yesterday saw the opening of the brand-new Terminal B Arrivals and Departures Hall at LaGuardia Airport, the biggest milestone to date in the airport’s ongoing $8 billion transformation into a 21st century airport. The project – one of the largest

LaGuardia’s transformation breathes new life (and light) in to the airport

Yesterday saw the opening of the brand-new Terminal B Arrivals and Departures Hall at LaGuardia Airport, the biggest milestone to date in the airport’s ongoing $8 billion transformation into a 21st century airport. The project – one of the largest

Buzz and Delta are the latest to bring out ‘Wellbeing Kits’

The addition of ‘Wellbeing Kits’ to flights might not be a brand new idea, but over the past few weeks, launches of these new amenities have certainly been a welcome addition in the airline’s arsenal to help empower passengers over

Buzz and Delta are the latest to bring out ‘Wellbeing Kits’

The addition of ‘Wellbeing Kits’ to flights might not be a brand new idea, but over the past few weeks, launches of these new amenities have certainly been a welcome addition in the airline’s arsenal to help empower passengers over

American unifies 787 Business Class product, with the 787-8 receiving an upgraded experience.

We’re starting to see some positive stories across the industry now, focussing on a return to service and a return to growth. From Wizz’s latest route announcements, to design agencies and airlines setting up their near-future solutions to Covid-19. However,

American unifies 787 Business Class product, with the 787-8 receiving an upgraded experience.

We’re starting to see some positive stories across the industry now, focussing on a return to service and a return to growth. From Wizz’s latest route announcements, to design agencies and airlines setting up their near-future solutions to Covid-19. However,

Predicting move to new amenity offerings in the near future, Formia launches the ‘Clean Kit’

While airlines are trying to get to grips with what their new landscape will look like, the suppliers to the industry are working frantically to help the industry prepare for the new normal. While perhaps the most logical requirement, especially

Predicting move to new amenity offerings in the near future, Formia launches the ‘Clean Kit’

While airlines are trying to get to grips with what their new landscape will look like, the suppliers to the industry are working frantically to help the industry prepare for the new normal. While perhaps the most logical requirement, especially

ANA makes huge improvements to passenger experience in Haneda, including Kengo Kuma inspired lounges

The end of the month will see ANA welcome the addition of a range of new services at Haneda Airport Terminal 2’s international area. The airline has invested in passenger enhancements across the terminal including three new lounges, self-service baggage

ANA makes huge improvements to passenger experience in Haneda, including Kengo Kuma inspired lounges

The end of the month will see ANA welcome the addition of a range of new services at Haneda Airport Terminal 2’s international area. The airline has invested in passenger enhancements across the terminal including three new lounges, self-service baggage

Plaza Premium opens new departures lounge in Sydney International Airport

Sydney’s International Terminal has just welcomed a brand new pay-for lounge for departing passengers. The new Plaza Premium Lounge, situated opposite Gate 25 of Pier B is the brand’s third addition in Australia joining locations in Melbourne and Brisbane. It’s the

Plaza Premium opens new departures lounge in Sydney International Airport

Sydney’s International Terminal has just welcomed a brand new pay-for lounge for departing passengers. The new Plaza Premium Lounge, situated opposite Gate 25 of Pier B is the brand’s third addition in Australia joining locations in Melbourne and Brisbane. It’s the

Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is

Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is

New lounge in Paris CDG underway for Air France, brought to life by Jouin Manku

Air France and Paris Aéroport are underway in constructing a new lounge in Charles De Gaulle’s 2F terminal, used for its Schengen departures. Due to be complete by the end of the year, the lounge will be brought to fruition by

New lounge in Paris CDG underway for Air France, brought to life by Jouin Manku

Air France and Paris Aéroport are underway in constructing a new lounge in Charles De Gaulle’s 2F terminal, used for its Schengen departures. Due to be complete by the end of the year, the lounge will be brought to fruition by

Qatar Airways opens new lounge in Singapore Changi Airport

Qatar Airways officially opened its new Premium Lounge at Singapore Changi Airport at Terminal 1, and wanted to show it some love, opening it on Valentines Day, this month.According to the airline, the new Singapore lounge “serves as the benchmark

Qatar Airways opens new lounge in Singapore Changi Airport

Qatar Airways officially opened its new Premium Lounge at Singapore Changi Airport at Terminal 1, and wanted to show it some love, opening it on Valentines Day, this month.According to the airline, the new Singapore lounge “serves as the benchmark

Jason Wu launches new sleepwear range on EVA Air, brought to life by Buzz

EVA Air, unlike it’s competitor China Airlines, offers sleepwear for it’s Business Class passengers on the carrier’s long-haul flights. Extending on a successful partnership, EVA Air is updating its collaboration with internationally renowned fashion designer Jason Wu to create its

Jason Wu launches new sleepwear range on EVA Air, brought to life by Buzz

EVA Air, unlike it’s competitor China Airlines, offers sleepwear for it’s Business Class passengers on the carrier’s long-haul flights. Extending on a successful partnership, EVA Air is updating its collaboration with internationally renowned fashion designer Jason Wu to create its

Delta go on a spending spree for the greater good, and even take time to say thank you to their 90,000 staff

Whether it’s for sadness, or for joy, we’re pretty sure there were a few tears this month in Delta’s finance department as they agreed to part with $2.6billion dollars across two initiatives in as many weeks. The first, starting in

Delta go on a spending spree for the greater good, and even take time to say thank you to their 90,000 staff

Whether it’s for sadness, or for joy, we’re pretty sure there were a few tears this month in Delta’s finance department as they agreed to part with $2.6billion dollars across two initiatives in as many weeks. The first, starting in

Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique

Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Breeze Airways, Neeleman’s latest venture shows off its brand image

Meet Breeze, previously known as Moxy, has shed off its cloak of mystery and revealed its new name, logo and livery. Breeze Airways is currently applying for its airline operating certificate with the FAA as well as US DoT and hopes

Breeze Airways, Neeleman’s latest venture shows off its brand image

Meet Breeze, previously known as Moxy, has shed off its cloak of mystery and revealed its new name, logo and livery. Breeze Airways is currently applying for its airline operating certificate with the FAA as well as US DoT and hopes

Saudia launches new uniforms, trialling on London and Paris routes

Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s

Saudia launches new uniforms, trialling on London and Paris routes

Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s

Air France adds new Premium Economy amenity kit, improving collection

This month sees Air France launch a new amenity kit with a brand new design for passengers travelling in its long-haul Premium Economy cabin. The airline regularly updates their kits, and this time they’ve decided to reflect the colder months

Air France adds new Premium Economy amenity kit, improving collection

This month sees Air France launch a new amenity kit with a brand new design for passengers travelling in its long-haul Premium Economy cabin. The airline regularly updates their kits, and this time they’ve decided to reflect the colder months

Iberia launches new uniforms by Teresa Helbig at Madrid Fashion Week

Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel

Iberia launches new uniforms by Teresa Helbig at Madrid Fashion Week

Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel

Finnair launches limited edition Marimekko amenity kits to celebrate Chinese New Year

Finnair has just released a limited edition range of amenity kits for passengers travelling in the airline’s long-haul business class cabin. Released just in time to celebrate Chinese New Year, the airline has taken its existing Marimekko kits which are

Finnair launches limited edition Marimekko amenity kits to celebrate Chinese New Year

Finnair has just released a limited edition range of amenity kits for passengers travelling in the airline’s long-haul business class cabin. Released just in time to celebrate Chinese New Year, the airline has taken its existing Marimekko kits which are

Aer Lingus launches new uniform re-designed by Louise Kennedy

Today saw Aer Lingus reveal its new look uniform which will be graced by its 4,000 cabin and ground crew around the world from 10th February. Created by the same Irish fashion designer who brought its previous threads to life –

Aer Lingus launches new uniform re-designed by Louise Kennedy

Today saw Aer Lingus reveal its new look uniform which will be graced by its 4,000 cabin and ground crew around the world from 10th February. Created by the same Irish fashion designer who brought its previous threads to life –

Air France reimagines Business Class product, specifically for their leisure routes from Orly and Caribbean & Indian Ocean destinations

Air France has just announced two new Business Class product launches, both on the ground and in the skies, geared towards the leisure market. Launched in close proximity the airline has announced its latest Caribbean and Indian Ocean retrofit featuring

Air France reimagines Business Class product, specifically for their leisure routes from Orly and Caribbean & Indian Ocean destinations

Air France has just announced two new Business Class product launches, both on the ground and in the skies, geared towards the leisure market. Launched in close proximity the airline has announced its latest Caribbean and Indian Ocean retrofit featuring

Eastern Airlines hits a home run with fantastic Braniff-esque brand image

[Updated] Last week we mentioned in a story that we hoped that in 2020 airlines would start to break the mould and start thinking differently about liveries and brand image and it seems that resurrected Eastern Airlines has done exactly

Eastern Airlines hits a home run with fantastic Braniff-esque brand image

[Updated] Last week we mentioned in a story that we hoped that in 2020 airlines would start to break the mould and start thinking differently about liveries and brand image and it seems that resurrected Eastern Airlines has done exactly

Lothansa? The challenge of having similar tail fins

It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance

Lothansa? The challenge of having similar tail fins

It seems the week before Christmas brought a challenge from LOT Polish Airlines to Lufthansa regarding the German flag carrier’s somewhat contentious new livery. The Polish carrier draws issue with the fact Lufthansa’s reimagined tail fin has an uncanny resemblance

Finnair opens its remaining flagship non-Schengen lounge

June might have seen the opening of the Platinum Wing, but Finnair (just in time for Christmas) has unveiled the final phase of its non-Schengen lounge expansion with the opening of its new, larger, Business Class Lounge. The lounge – just

Finnair opens its remaining flagship non-Schengen lounge

June might have seen the opening of the Platinum Wing, but Finnair (just in time for Christmas) has unveiled the final phase of its non-Schengen lounge expansion with the opening of its new, larger, Business Class Lounge. The lounge – just

Norwegian’s snazzy threads might be disappearing, but they’ve got a second life, thanks to upcycling

Shock horror, Norwegian’s iconic threads – with the male’s plaid jackets –  will be replaced next year. While we mourn one of the most iconic cabin crew jacket’s demise, the airline has made the loss bitter-sweet. The airline has announced

Norwegian’s snazzy threads might be disappearing, but they’ve got a second life, thanks to upcycling

Shock horror, Norwegian’s iconic threads – with the male’s plaid jackets –  will be replaced next year. While we mourn one of the most iconic cabin crew jacket’s demise, the airline has made the loss bitter-sweet. The airline has announced

Announcing the winners of TheDesignAir awards 2019

TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.

Announcing the winners of TheDesignAir awards 2019

TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.

SAS reveals A350 interiors, which match the carrier’s bold, minimalist new livery

The first of SAS’s A350s has officially entered its fleet and starting in January, the carrier’s passengers will be able to take flight on one of the most advanced aircraft in the skies featuring the newest livery featuring super huge

SAS reveals A350 interiors, which match the carrier’s bold, minimalist new livery

The first of SAS’s A350s has officially entered its fleet and starting in January, the carrier’s passengers will be able to take flight on one of the most advanced aircraft in the skies featuring the newest livery featuring super huge

Condor brings back its older logo to its tail fins, and we have to admit, we love it

Condor has started to bring back its own logo to the tails of its fleet. At the end of last week, the new design was unveiled to the employees, and the weekend saw the first Boeing 767 with the registration

Condor brings back its older logo to its tail fins, and we have to admit, we love it

Condor has started to bring back its own logo to the tails of its fleet. At the end of last week, the new design was unveiled to the employees, and the weekend saw the first Boeing 767 with the registration

KLM celebrates opening of their fully operational Crown Lounge in Amsterdam

Last week KLM officially opened its completely renovated non-Schengen Crown Lounge at Schiphol Airport. The lounge far outperforms the pervious incarnation, and celebrates new food and beverage concepts including it’s pay-for Blue restaurant. KLM’s non-Schengen Crown Lounge (the official name)

KLM celebrates opening of their fully operational Crown Lounge in Amsterdam

Last week KLM officially opened its completely renovated non-Schengen Crown Lounge at Schiphol Airport. The lounge far outperforms the pervious incarnation, and celebrates new food and beverage concepts including it’s pay-for Blue restaurant. KLM’s non-Schengen Crown Lounge (the official name)

British Airways launches fantastic partnership with another British Icon, the Aston Martin

This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating

British Airways launches fantastic partnership with another British Icon, the Aston Martin

This could be the coolest thing to grace our desk all year. Two things we love. Concorde, and Aston Martin. In British Airways’ centenary year and on the anniversary of Concorde’s final flight, the carrier announced a partnership with Aston Martin, cumulating