Category Archives: BRANDING

Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to

Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to

IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers

IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers

Alessi Helps Bring Some Magic To Delta’s Serviceware

Two years in the making, the brand new collection of Alessi Serviceware for Delta’s multiple premium cabins has been revealed. One part of Delta’s multi-billion dollar investment into the passenger experience, the new range of designer flatware, cutlery and glasses

Alessi Helps Bring Some Magic To Delta’s Serviceware

Two years in the making, the brand new collection of Alessi Serviceware for Delta’s multiple premium cabins has been revealed. One part of Delta’s multi-billion dollar investment into the passenger experience, the new range of designer flatware, cutlery and glasses

ANA Reveals Design For Largest Flying Animal Livery, Ever

Meet the world’s first Flying Honu. As part of ANA’s competition to design a special one off livery for their new A380, the winner has been selected to celebrate the Tokyo-Honolulu route that the aircraft will fly. The design will

ANA Reveals Design For Largest Flying Animal Livery, Ever

Meet the world’s first Flying Honu. As part of ANA’s competition to design a special one off livery for their new A380, the winner has been selected to celebrate the Tokyo-Honolulu route that the aircraft will fly. The design will

El Al Starting To Invest In Design Innovation

El Al may not strike most as a ‘design-led’ airline, partly the reason we’ve barely covered the carrier on this site. However, the carrier is slowly starting to invest in contemporary design touches that are piece by piece, changing the

El Al Starting To Invest In Design Innovation

El Al may not strike most as a ‘design-led’ airline, partly the reason we’ve barely covered the carrier on this site. However, the carrier is slowly starting to invest in contemporary design touches that are piece by piece, changing the

Air France Opens New Lounge In CDG Terminal 2G

Air France may be proving themselves as an excellent European airline for connecting passengers, with some of the shortest and most seamless connections in their hub Charles De Gaulle, but the investment into improving the passenger experience runs much deeper

Air France Opens New Lounge In CDG Terminal 2G

Air France may be proving themselves as an excellent European airline for connecting passengers, with some of the shortest and most seamless connections in their hub Charles De Gaulle, but the investment into improving the passenger experience runs much deeper

Cathay Pacific Introduce ‘Betsy’ A Beer Designed For 35,000ft

Cathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region

Cathay Pacific Introduce ‘Betsy’ A Beer Designed For 35,000ft

Cathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region