Category Archives: BRANDING

Hawaiian launches new culturally sensitive amenities and soft products

Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International

Hawaiian launches new culturally sensitive amenities and soft products

Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International

David Caon does it again, this time with Qantas’ Singapore First Class lounge

On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are

David Caon does it again, this time with Qantas’ Singapore First Class lounge

On the 2nd December, just over 2 weeks away, we will see the grand opening of the new Qantas first class lounge in Singapore’s Changi International Airport. The lounge follows a wave of ground and inflight product improvements that are

Starlux launches cute new safety video, but raises a question over its brand direction

Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There

Starlux launches cute new safety video, but raises a question over its brand direction

Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There

JAL reveals rebranded 777 Infused Essence cabin by Tangerine, following the recent A350 and 787 cabin designs

It looks like ANA and Japan Airlines are both working hard to improve their passenger experience. While ANA lunched the Room, JAL has also recently launched the upgraded cabin interior of their international Boeing 777-300ER aircraft fleet, extending tangerine’s “Infused

JAL reveals rebranded 777 Infused Essence cabin by Tangerine, following the recent A350 and 787 cabin designs

It looks like ANA and Japan Airlines are both working hard to improve their passenger experience. While ANA lunched the Room, JAL has also recently launched the upgraded cabin interior of their international Boeing 777-300ER aircraft fleet, extending tangerine’s “Infused

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

Why branding airlines for Millennials and Gen Z’s is the wrong approach

The past few years has seen a few airlines decide to position themselves as a lifestyle brand, appealing to the younger, time-rich generation who are gap-year embracing, iPhone toting and generally bank-rolled by their parents. While airlines – like the

British Airways opens new lounge in Johannesburg

British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being

British Airways opens new lounge in Johannesburg

British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being

Aman launches new private jet service which combines two of our favourite things

Regular readers of our site will know our admiration for the zen-like luxury hotel and resort brand Aman. They are one of our top hotel brands, alongside Soneva, for the ultimate in luxurious getaways. So you can imagine our excitement

Aman launches new private jet service which combines two of our favourite things

Regular readers of our site will know our admiration for the zen-like luxury hotel and resort brand Aman. They are one of our top hotel brands, alongside Soneva, for the ultimate in luxurious getaways. So you can imagine our excitement