Category Archives: BRANDING

20170221_01

Cathay Pacific Introduce ‘Betsy’ A Beer Designed For 35,000ft

Cathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region

20170221_01

Cathay Pacific Introduce ‘Betsy’ A Beer Designed For 35,000ft

Cathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region

Iberia New Livery A330

End Of The Plain Plane? Has The ‘Eurowhite’ Livery Hit Critical Mass?

As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign

Iberia New Livery A330

End Of The Plain Plane? Has The ‘Eurowhite’ Livery Hit Critical Mass?

As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign

Air Canada Unveils New Livery Inspired by Canada (CNW Group/Air Canada)

Air Canada Reveals New Brand Image, Livery & Uniforms

Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its

Air Canada Unveils New Livery Inspired by Canada (CNW Group/Air Canada)

Air Canada Reveals New Brand Image, Livery & Uniforms

Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its

Paola Gracey (TOKYO) – The mesmerizing lights and neon signs of Tokyo take on a life of their own through Paola’s invigorating use of glitter, paint drips and epoxy resin.

Delta And Coca-Cola Launch ‘A Feast For The Eyes’ With Sky-High Gallery

Tray tables may not be the first people think of when it comes to creativity, but Delta has caught onto the recent ‘bandwagon’ of using the tray table as prime real estate in a passenger’s field of view. Sometimes used as an

Paola Gracey (TOKYO) – The mesmerizing lights and neon signs of Tokyo take on a life of their own through Paola’s invigorating use of glitter, paint drips and epoxy resin.

Delta And Coca-Cola Launch ‘A Feast For The Eyes’ With Sky-High Gallery

Tray tables may not be the first people think of when it comes to creativity, but Delta has caught onto the recent ‘bandwagon’ of using the tray table as prime real estate in a passenger’s field of view. Sometimes used as an

screen-shot-2017-02-07-at-14-42-34

Morgan Freeman Delivers Simple Yet Powerful Advert For Turkish Airlines

The Super Bowl is seen as one of the best platforms in the US to launch an advertising campaign due to the sheer audience it pulls. Turkish Airlines opted to use the moment to launch its new powerfully simple commercial starring

screen-shot-2017-02-07-at-14-42-34

Morgan Freeman Delivers Simple Yet Powerful Advert For Turkish Airlines

The Super Bowl is seen as one of the best platforms in the US to launch an advertising campaign due to the sheer audience it pulls. Turkish Airlines opted to use the moment to launch its new powerfully simple commercial starring

dlh_a350_roll_in_engels_n1a6900_31

Inside Lufthansa’s Brand New A350-900

Lufthansa revealed its new A350-900 in Munich yesterday with a spectacular light show and an official unveiling ceremony in the Lufthansa Technik Hangar. The first of 10 aircraft was named ‘City of Nuremberg’ in front of an audience of 2,000 employees and

dlh_a350_roll_in_engels_n1a6900_31

Inside Lufthansa’s Brand New A350-900

Lufthansa revealed its new A350-900 in Munich yesterday with a spectacular light show and an official unveiling ceremony in the Lufthansa Technik Hangar. The first of 10 aircraft was named ‘City of Nuremberg’ in front of an audience of 2,000 employees and

priestmangoode-south-african-airways-a330-business-class-seat-3_photo

A Deeper Look At South African’s New A330-300 Interiors

After the recent refurbishment of South African Airways‘ short-haul fleet, the carrier has now rolled out its new business class on three new A330-300’s with two more to follow. The aircraft features a brand new business and economy class product, brought to

priestmangoode-south-african-airways-a330-business-class-seat-3_photo

A Deeper Look At South African’s New A330-300 Interiors

After the recent refurbishment of South African Airways‘ short-haul fleet, the carrier has now rolled out its new business class on three new A330-300’s with two more to follow. The aircraft features a brand new business and economy class product, brought to