It seems Etihad Airways has finally completed its upgrade to the passenger experience by enriching the offering with a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, the sister brand to Armani/Casa that already features in the airlines bedding and tableware. The new amenity kit…
Read MoreOneworld opens new lounge in Amsterdam… It’s time to play
Tomorrow marks the launch of oneworld’s second branded lounge, and the first in Europe, following quickly after the premier lounge launch in Seoul. The lounge is situated in the footprint of the older British Airways lounge, situated next to a brand new Aspire lounge which will open shortly too. In an emerging trend of managed…
Read MoreDoes Qantas’ latest safety video spell the end of the tourism-based trend?
Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds…
Read MoreAir India furthers brand evolution with new uniforms
Air India has continued to evolve its new brand proposition which features new cabins and liveries, with a brand new uniform for the crew, which sits in line with the new brand palette. Created by Indian celebrity couturier, Manish Malhotra, the new uniforms set out to blendrich Indian heritage, contemporary style, elegance, and comfort. We…
Read MoreSecond time lucky! Riyadh Air listens, and slightly amends second livery to be on point
A few months ago, I covered the new Riyadh Air livery, and how that in principal it’s one of the most elegant new liveries in the skies, but it the logotype on the fuselage was a little too dominant for an elegant, premium carrier. Well, it seems like they’ve listened, as not only their new…
Read MoreHold my beer… Aerolineas Argentinas shows off challenging new uniform that makes even British Airways look good
Aerolíneas Argentinas has just unveiled a brand new uniform for ground and flight service personnel designed by Benito Fernández and Ricky Sarkany. But the end result has been a little bit of a disaster in our view with ill-fitting suits and colours that seem to exude holiday camp hosts, rather than international glamour. Under the…
Read MoreAegean delivers striking new uniform to (finally) match new brand ethos.
Aegean just completed its Neo-era rebranding by presenting the new uniforms, in collaboration with the renowned Greek brand Zeus+Dione. The new uniforms, which were designed by the creative direction of Marios Schwab, are in perfect harmony with Aegean’s “Neo-era vision” and image, incorporating core design touches that seamlessly connect with the larger passenger experience. As…
Read MoreLOT Polish Airlines to launch impressive new Chicago lounge in 2024
LOT Polish Airlines is continuing its drive towards enhancing the passenger experience. The new LOT Business Lounge at Chicago’s O’Hare Airport will be the first space of its kind outside Europe. It will be opening in the second half of 2024. Much like the new interiors for the aircraft, the lounge’s new interior will be…
Read MoreCould Beond be the next sustainable all-premium long-haul carrier? With interiors like these, there’s hope.
Beond is an interesting proposition. Through the hype and slightly clumsy press launch, there’s a glimmer of something quite adventurous that could actually work once the kinks are ironed out. Connecting via Dubai certainly doesn’t make for a luxurious experience from Europe to the Maldives, but it’s no different to how many already get there.…
Read MoreKitting out: a range of new amenity kits take to the skies across the globe
It’s apparently amenity kit season, as a range of airlines including United, Thai Airways, Hawaiian and Brussels Airlines have all released new amenity kits in a bid to enhance the passenger experience. There are two key trends emerging in these kits now, something that we had been hoping airlines would embrace moving forward. One was…
Read MoreSaudia relaunches ‘new’ retro brand and it works in stark contrast to Riyadh Air
Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of the brand image from the 1980s. A time when futurism was based on a mix between brutalism and pixelated screen technology, which…
Read MoreI think we just found out where Lufthansa’s yellow accent went… Introducing Discover Airlines
It might have been a long time coming, infact, we’ve known about this rebrand for a while, but Eurowings Discover has finally broken free of its Eurowings shackles to become an airline in it’s own right. And yes, yet another airline in Lufthansa’s grand arsenal of airline brands. Pitched clearly as a competitor to rival…
Read MoreGood things come in small packages. Meet Bermudair
You will be forgiven for not knowing of this new Bermuda-based startup, but it’s certainly going to be getting a lot of attention in the coming months. The airline has been a long time in the making. Bermudair actually comes from Adam Scott—the same CEO who wanted to start Odyssey, the all-business class airline that…
Read MoreBehind the scenes of the Air Tahiti brand
TheDesignAir often references how colourful, vibrant and culturally diverse the Pacific is, and why its given birth to some of the most vibrant and exciting airline brands, liveries and uniforms in the skies. We take a look at Air Tahiti, one of the bigger brands in the region, but often overlooked by its long-haul rival…
Read MoreAir India rebrand loses itself in a bid to modernise, and interiors while upgraded, sadly fail to deliver on brand promise
I think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…
Read MoreBrussels Airlines new ‘African’ Sunrise Lounge in Brussels Airport is a quietly elegant addition
As from today, Brussels Airlines’ long-haul business class passengers travelling to Sub-Saharan Africa can enjoy a fully renovated Sunrise Lounge in the T-zone of Brussels Airport. With, among others, more seating, more sleeping comfort and a larger variety of quality food and drinks, the Belgian home carrier has responded to some of the apparent needs…
Read MoreAll hail bold liveries. JetBlue launches first ever full livery refresh with striking new design.
It seems we’re seeing a resurgence of colour in the aviation industry. While early 2000’s saw a wave of cost effective ‘Eurowhite’ liveries which were anything but inspiring, this month has seen not just Riyadh Air launch a bold new colourful look, but now JetBlue joins the ranks of refreshingly striking all-over liveries. Somewhat reminiscent…
Read MoreRiyadh Air launches livery and brand video ahead of AIX
Riyadh Air, the new Saudi Arabian airline, headed up by veteran CEO Tony Douglas has just unveiled the first of two liveries that will adorn the airline’s fleet on Instagram earlier today. The airline has certainly decided to stand out with a bold, metallic purple look that will draw attention as it touches down to…
Read MoreITA Airways adds A330Neo with stunning new interiors
This week saw not only the partial-acquisition of ITA Airways by Lufthansa Group, but also the first of its 18 A330-900Neo aircraft which will form the backbone of its international fleet. The aircraft is the first to be fully realised with ITA Airways vision for the passenger experience, as the A350’s that are already flying…
Read MoreAlaska Airlines launches new ‘Salmon’ Aircraft with a striking native design fit for the 21st Century.
Alaska Airlines has had a long-time relationship with the Alaskan Salmon, In fact, in 1932, the airline took its first flight between Anchorage and Bristol Bay, home of the world’s most extensive sockeye salmon run. Since then its constantly been a part of distributing salmon across the States, so celebrating this ironic Alaskan export makes…
Read MoreHawaiian Airlines reveals outstanding new 787 interiors featuring Leihōkū Adient seats
Hawaiian Airlines has finally introduced an elevated standard of leisure travel, inspired by early Polynesian voyages, with the unveiling of its Boeing 787-9 Dreamliner interior and much anticipated new class of premium service – the Leihōkū Suites. Guests onboard Hawaiian’s 787 – entering service beginning early next year on select routes – will be immersed…
Read MoreBritish Airways new safety video is a step in the right direction
British Airways has today premiered its new onboard safety video replacing the somewhat tired comedy-led video from quite a few years ago. It stars the airline’s colleagues, Britons going about their daily activities and some familiar faces, showcasing everything that makes Britain unique and truly original. It’s a perfect addition to the brand positioning, showcasing…
Read MoreFastjet launches new uniforms
Fastjet has just revealed a brand new uniform, representing “a modern and smart look that captures the airline’s brand identity, that will now be worn by its ground staff and aircrew across all its bases in Zimbabwe and South Africa,” states the airline’s press release. The new uniform shakes off the bright yellow threads that…
Read MoreAir India introduces new TUMI amenities for First, Business and Premium Economy Class
After the announcement of Vistara and Air India’s merging, it seems the carrier has already started to step up its passenger experience offering. Partnering with the international travel and lifestyle brand TUMI, Air India seems to be putting the right foot forward in upgrading what has been a very tired, and unloved product for some…
Read MoreEmirates refreshes livery design with updated 3D paint effect
The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…
Read MoreAirJapan reveals more of its brand proposition including interiors and uniforms
AirJapan revealed its Landor livery and brand last year, but not much was known about the brand beyond the exterior. Last week, however the airline revealed the carrier’s interior image and uniforms that will go some way in building the inflight passenger experience. AirJapan will be the new medium-haul international brand, as part of ANA,…
Read MoreSWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.
It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…
Read MoreQantas reveals renders of its premium Project Sunrise cabins
Qantas has finally unveiled prototypes of the First and Business cabins on the aircraftthat will fly passengers non-stop from Australia to New York and London from late 2025 along with a detailed virtual reality fly-through render of the aircraft cabins. This comes shortly after news of a new First Class lounge that will open in…
Read MoreSingapore Airlines subtly changes tack with new brand campaign, and it’s a very smart move.
With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
Read MoreKuwait Airways reveals upgrades to brand image, including new uniforms
Kuwait Airways has recently announced a wave of enhancements across its passenger fleet on the A330-900neos as well as new uniforms, new routes and improvements to its lounge offering in Kuwait. While many of the improvements will only been see by a few travelling on the airline in the near future, one element will be…
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