Category Archives: BRANDING

Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique

Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Aegean deliver considered, concise brand image on the inside and out

Aegean, the national Greek airline has just unveiled a new brand identity, livery and aircraft interiors designed by Priestmangoode. The London-based studio worked closely with the airline to develop a vision for the new brand, building on an airline that

Breeze Airways, Neeleman’s latest venture shows off its brand image

Meet Breeze, previously known as Moxy, has shed off its cloak of mystery and revealed its new name, logo and livery. Breeze Airways is currently applying for its airline operating certificate with the FAA as well as US DoT and hopes

Breeze Airways, Neeleman’s latest venture shows off its brand image

Meet Breeze, previously known as Moxy, has shed off its cloak of mystery and revealed its new name, logo and livery. Breeze Airways is currently applying for its airline operating certificate with the FAA as well as US DoT and hopes

Saudia launches new uniforms, trialling on London and Paris routes

Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s

Saudia launches new uniforms, trialling on London and Paris routes

Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s

Air France adds new Premium Economy amenity kit, improving collection

This month sees Air France launch a new amenity kit with a brand new design for passengers travelling in its long-haul Premium Economy cabin. The airline regularly updates their kits, and this time they’ve decided to reflect the colder months

Air France adds new Premium Economy amenity kit, improving collection

This month sees Air France launch a new amenity kit with a brand new design for passengers travelling in its long-haul Premium Economy cabin. The airline regularly updates their kits, and this time they’ve decided to reflect the colder months

Iberia launches new uniforms by Teresa Helbig at Madrid Fashion Week

Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel

Iberia launches new uniforms by Teresa Helbig at Madrid Fashion Week

Iberia just released its latest uniform in front of a fashion-focussed audience of hundreds at the 71st annual edition of Madrid FashionWeek. Designed by Teresa Helbig, this is the latest designer to grace Iberia’s crews following fashion greats including Manuel

Finnair launches limited edition Marimekko amenity kits to celebrate Chinese New Year

Finnair has just released a limited edition range of amenity kits for passengers travelling in the airline’s long-haul business class cabin. Released just in time to celebrate Chinese New Year, the airline has taken its existing Marimekko kits which are

Finnair launches limited edition Marimekko amenity kits to celebrate Chinese New Year

Finnair has just released a limited edition range of amenity kits for passengers travelling in the airline’s long-haul business class cabin. Released just in time to celebrate Chinese New Year, the airline has taken its existing Marimekko kits which are