Category Archives: BRANDING

ANA to open its new Okinawa lounge next week

All Nippon Airways is set to open its renovated lounge at Okinawa (Naha) Airport on September 3rd 2019. The newly revamped lounge, situated in Naha – one of Japan’s most southerly and tropical islands – is approximately 2.5 times larger

ANA to open its new Okinawa lounge next week

All Nippon Airways is set to open its renovated lounge at Okinawa (Naha) Airport on September 3rd 2019. The newly revamped lounge, situated in Naha – one of Japan’s most southerly and tropical islands – is approximately 2.5 times larger

Japan Airlines’ new uniforms are true to form, but leaves us a little underwhelmed

Last week, Japan Airlines announced new designs for the company’s uniformed staff and which will be officially adopted in April 2020 in time for the Japanese Olympics. In early 2019, Japan Airlines reached out to customers and fans requesting comments

Japan Airlines’ new uniforms are true to form, but leaves us a little underwhelmed

Last week, Japan Airlines announced new designs for the company’s uniformed staff and which will be officially adopted in April 2020 in time for the Japanese Olympics. In early 2019, Japan Airlines reached out to customers and fans requesting comments

Air New Zealand launches new ‘All Blacks’ safety video

It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new

Air New Zealand launches new ‘All Blacks’ safety video

It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new

British Airways receives its first A350. But is it all it’s cracked up to be?

Today saw the official arrival of the British Airways A350. The aircraft which was meant to arrive on Friday was delayed due to the air traffic control and weather issues at Heathrow. However, today saw no sign of either of those.

British Airways receives its first A350. But is it all it’s cracked up to be?

Today saw the official arrival of the British Airways A350. The aircraft which was meant to arrive on Friday was delayed due to the air traffic control and weather issues at Heathrow. However, today saw no sign of either of those.

Air Tahiti Nui launches new uniforms

Last month saw Air Tahiti Nui unveil its unique, French Polynesian-inspired crew uniforms. The uniforms complete the passenger experience which includes the previous introduction of the 787 to the airline’s fleet. Air Tahiti Nui’s crew debuted the new uniforms at an

Air Tahiti Nui launches new uniforms

Last month saw Air Tahiti Nui unveil its unique, French Polynesian-inspired crew uniforms. The uniforms complete the passenger experience which includes the previous introduction of the 787 to the airline’s fleet. Air Tahiti Nui’s crew debuted the new uniforms at an

Air France reopens Washington Dulles lounge, featuring a refreshed, vibrant look and feel

Air France saw the opening of its refurbished lounge in Washington-Dulles International Airport today. The new lounge welcomes Air France La Première and Business customers on both Air France & KLM, and Flying Blue Elite Plus members in a completely revamped,

Air France reopens Washington Dulles lounge, featuring a refreshed, vibrant look and feel

Air France saw the opening of its refurbished lounge in Washington-Dulles International Airport today. The new lounge welcomes Air France La Première and Business customers on both Air France & KLM, and Flying Blue Elite Plus members in a completely revamped,

Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow

Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow

Alaska Airlines opens doors to new flagship lounge with cosy design flourishes and a dozen Seattle microbrews on tap

Alaska Airlines have finally opened the doors to their impressive new flagship lounge in the North Satellite Terminal at Sea-Tac International Airport. Designed by Seattle architect Graham Baba, this 15,800 square foot lounge oozes West Coast charm, framed by picture

Alaska Airlines opens doors to new flagship lounge with cosy design flourishes and a dozen Seattle microbrews on tap

Alaska Airlines have finally opened the doors to their impressive new flagship lounge in the North Satellite Terminal at Sea-Tac International Airport. Designed by Seattle architect Graham Baba, this 15,800 square foot lounge oozes West Coast charm, framed by picture

ANA launches awesome new luxury cabins in collaboration with famed Japanese architect and British design team Acumen

We are in awe by the latest developments at ANA (All Nippon Airways). The airline has just announced its collaboration with famed architect Kengo Kuma and leading British designers Acumen to roll out a total of twelve completely redesigned Boeing

ANA launches awesome new luxury cabins in collaboration with famed Japanese architect and British design team Acumen

We are in awe by the latest developments at ANA (All Nippon Airways). The airline has just announced its collaboration with famed architect Kengo Kuma and leading British designers Acumen to roll out a total of twelve completely redesigned Boeing

British Airways opens new lounge in San Fransisco with First dining concept

British Airways is making strides in bringing its new lounge concept to life across the globe. This week saw the carrier unveil its latest new lounge in San Francisco, the third lounge Stateside to benefit from the airline’s investment plan

British Airways opens new lounge in San Fransisco with First dining concept

British Airways is making strides in bringing its new lounge concept to life across the globe. This week saw the carrier unveil its latest new lounge in San Francisco, the third lounge Stateside to benefit from the airline’s investment plan

Singapore Airlines plans on upgrades to Changi lounges, opening 2021

Singapore Airlines has announced it will be investing more than SGD50 million in a somewhat overdue, revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport’s Terminal 3. The current lounges will close in phases, starting August 2019 when

Singapore Airlines plans on upgrades to Changi lounges, opening 2021

Singapore Airlines has announced it will be investing more than SGD50 million in a somewhat overdue, revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport’s Terminal 3. The current lounges will close in phases, starting August 2019 when

Turkish launches two new amenity kits, with Versace for Business Class and Mandarina Duck for Economy (You heard us right!)

Turkish Airlines has taken their position as a leading European carrier one step further this week with two small luxury additions, but showcase the airline’s never ending improvement to the hard and soft products available onboard. Turkish has just announced

Turkish launches two new amenity kits, with Versace for Business Class and Mandarina Duck for Economy (You heard us right!)

Turkish Airlines has taken their position as a leading European carrier one step further this week with two small luxury additions, but showcase the airline’s never ending improvement to the hard and soft products available onboard. Turkish has just announced

Finnair’s new Platinum Wing Lounge is open for business, showcasing new ‘residential’ feel

Finnair has opened the doors to its latest lounge which has been renamed the ‘Platinum Wing’ which replaced the existing premium lounge which was the nicer of the two spaces found in Helsinki’s main terminal. The lounge has taken a

Finnair’s new Platinum Wing Lounge is open for business, showcasing new ‘residential’ feel

Finnair has opened the doors to its latest lounge which has been renamed the ‘Platinum Wing’ which replaced the existing premium lounge which was the nicer of the two spaces found in Helsinki’s main terminal. The lounge has taken a

Juneyao Airlines introduces new uniforms and reveals inflight offering on first of true long-haul routes, to Helsinki

Juneyao Airlines has just revealed its new cabin crew uniform, which will be rolled out on the new route from Shanghai to Helsinki this week. The threads, designed by Guo Pei, might look familiar, with the female uniform looking quite similar

Juneyao Airlines introduces new uniforms and reveals inflight offering on first of true long-haul routes, to Helsinki

Juneyao Airlines has just revealed its new cabin crew uniform, which will be rolled out on the new route from Shanghai to Helsinki this week. The threads, designed by Guo Pei, might look familiar, with the female uniform looking quite similar

Hong Kong Airlines continues younger, fresh and local approach to amenity kits

Hong Kong Airlines, the more progressive of the two major carriers in Hong Kong, has just announced the second wave of its colourful, artistic amenity kits that highlights the city’s vibrant culture through a collaborative partnership with four local artists. The

Hong Kong Airlines continues younger, fresh and local approach to amenity kits

Hong Kong Airlines, the more progressive of the two major carriers in Hong Kong, has just announced the second wave of its colourful, artistic amenity kits that highlights the city’s vibrant culture through a collaborative partnership with four local artists. The

Jetlines launches bold, and quirky brand

Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The

Jetlines launches bold, and quirky brand

Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The

JAL Receives First Airbus, The A350. Designed For Domestic Routes

This week saw JAL receive the first of 8 Airbus A350’s which the airline is bringing online as a workhorse of its domestic operations. The state of the aircraft is actually the first Airbus plane the airline to join the

JAL Receives First Airbus, The A350. Designed For Domestic Routes

This week saw JAL receive the first of 8 Airbus A350’s which the airline is bringing online as a workhorse of its domestic operations. The state of the aircraft is actually the first Airbus plane the airline to join the

WestJet Refreshes On-Board Product As Part Of New Dreamliner Service

It’s incredible that WestJet has already launched its 787 Dreamliner service to European hubs including Dublin, London Gatwick and Paris, but following the introduction of these new services, WestJet has now added a few little improvements to make the flight

WestJet Refreshes On-Board Product As Part Of New Dreamliner Service

It’s incredible that WestJet has already launched its 787 Dreamliner service to European hubs including Dublin, London Gatwick and Paris, but following the introduction of these new services, WestJet has now added a few little improvements to make the flight

Oman Air Launch New Uniforms And New Masterbrand Called ‘State of Grace’

Yesterday saw the launch of Oman Air’s latest cabin crew uniform, which brings the airline’s brand image even closer to perfection. As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of

Oman Air Launch New Uniforms And New Masterbrand Called ‘State of Grace’

Yesterday saw the launch of Oman Air’s latest cabin crew uniform, which brings the airline’s brand image even closer to perfection. As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of

Yas Kween! JetBlue Celebrates Pride With Their Latest Aircraft, ‘Shantay Blue Stay’

JetBlue, like many other airlines, gets itself behind Pride each year, but yesterday it announced announced a series of special events, highlighting the airline’s continued support for various LGBTQ organisations throughout Pride Month. At the heart of these events, ‘The

Yas Kween! JetBlue Celebrates Pride With Their Latest Aircraft, ‘Shantay Blue Stay’

JetBlue, like many other airlines, gets itself behind Pride each year, but yesterday it announced announced a series of special events, highlighting the airline’s continued support for various LGBTQ organisations throughout Pride Month. At the heart of these events, ‘The

Delta Introduce Le Labo Amenity Kits, That Drive Down Environmental Waste

French-born, but New York-raised, artisanal fragrance brand Le Labo is making its way into the new range of Delta’s Delta One TUMI amenity kits this month. Expanding their passenger experience reach and connecting ground and in-flight products, the range will also

Delta Introduce Le Labo Amenity Kits, That Drive Down Environmental Waste

French-born, but New York-raised, artisanal fragrance brand Le Labo is making its way into the new range of Delta’s Delta One TUMI amenity kits this month. Expanding their passenger experience reach and connecting ground and in-flight products, the range will also

United Opens New Club Lounge At LaGuardia Airport’s New Terminal B Eastern Concourse Next Week

LaGuardia is in the midst of a renovation project, and this Sunday United customers using New York-LaGuardia Airport will get to experience the brand new gates on the Terminal B Eastern Concourse. The new concourse area features ceilings up to 55-feet

United Opens New Club Lounge At LaGuardia Airport’s New Terminal B Eastern Concourse Next Week

LaGuardia is in the midst of a renovation project, and this Sunday United customers using New York-LaGuardia Airport will get to experience the brand new gates on the Terminal B Eastern Concourse. The new concourse area features ceilings up to 55-feet

ANA To Launch Route Specific Safety Video For Hawaii Routes… Of Course It Features Turtles.

While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route

ANA To Launch Route Specific Safety Video For Hawaii Routes… Of Course It Features Turtles.

While it hasn’t been launched yet, All Nippon Airways has produced a cute one-off in-flight safety video and a deplaning video specifically for its flights between Tokyo (both Haneda and Narita) and Honolulu. Expanding on the very specially branded route

American Opens Flagship Lounge In Dallas Fort Worth Terminal D

American has just opened its latest lounge in the airline’s largest hub, in Dallas Fort Worth International Airport (DFW) where the airline is seeing continued growth. This follows the LAX Flagship lounge which opened earlier this year. The Flagship Lounge,

American Opens Flagship Lounge In Dallas Fort Worth Terminal D

American has just opened its latest lounge in the airline’s largest hub, in Dallas Fort Worth International Airport (DFW) where the airline is seeing continued growth. This follows the LAX Flagship lounge which opened earlier this year. The Flagship Lounge,

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

The Odd Couple, United And… Spiderman?

It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one

The Odd Couple, United And… Spiderman?

It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one

Star Alliance Opens Latest Branded Lounge In Paris, CDG

Star Alliance has officially completed the refurbishment of its seventh branded lounge, first opened 11 years ago at Paris Charles de Gaulle (CDG) Airport. At 980 square metres the lounge offers seating for just over 220 guests and takes influence from Parisian

Star Alliance Opens Latest Branded Lounge In Paris, CDG

Star Alliance has officially completed the refurbishment of its seventh branded lounge, first opened 11 years ago at Paris Charles de Gaulle (CDG) Airport. At 980 square metres the lounge offers seating for just over 220 guests and takes influence from Parisian

Brussels Airlines Launches Bruegel, Its Sixth Belgian Icon

The chances are by now if you travel around Europe, you’ve probably seen one of Brussels Airlines ‘Icon’ aircraft at some point over the past few years. After honouring Tintin in 2015, followed by Magritte, the Red Devils, Tomorrowland and

Brussels Airlines Launches Bruegel, Its Sixth Belgian Icon

The chances are by now if you travel around Europe, you’ve probably seen one of Brussels Airlines ‘Icon’ aircraft at some point over the past few years. After honouring Tintin in 2015, followed by Magritte, the Red Devils, Tomorrowland and

Uncovering Etihad’s Latest Passenger Experience Developments (Pt II)

Recently, Etihad Airways completed a single-use plastic-free flight from Abu Dhabi to Brisbane to highlight the issues the industry faces when it comes to sustainability. But instead of this being a one-off stunt, it has actually turned into a learning curve with

Uncovering Etihad’s Latest Passenger Experience Developments (Pt II)

Recently, Etihad Airways completed a single-use plastic-free flight from Abu Dhabi to Brisbane to highlight the issues the industry faces when it comes to sustainability. But instead of this being a one-off stunt, it has actually turned into a learning curve with

British Airways To Introduce Wave Of New Lounges, Headlined By New Club Lounge In JFK

Joining British Airways’ recently completely renovated First lounge in New York’s JFK Terminal 7, the airline has just opened its doors to its new Business Class lounge. No longer called a Galleries Lounge, the new Club Lounge features the airline’s

British Airways To Introduce Wave Of New Lounges, Headlined By New Club Lounge In JFK

Joining British Airways’ recently completely renovated First lounge in New York’s JFK Terminal 7, the airline has just opened its doors to its new Business Class lounge. No longer called a Galleries Lounge, the new Club Lounge features the airline’s