It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was unveiled to the public today.

SWISS First, SWISS Business and SWISS Economy are being totally redesigned – brought to life by studio Priestmangoode (the business class seat being a new product designed by PearsonLloyd) – while the popular SWISS Premium Economy which was introduced in 2022 will also be retained. The airline plans to gradually install the new cabins throughout its long-haul fleet from 2025 onwards. Its new Airbus A350-900s will be delivered with the new interior installed.

“This is the most comprehensive cabin renewal in the history of our company,” says SWISS Chief Executive Officer Dieter Vranckx. “As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”

Now if you’ve already got your head around Lufthansa’s new products, Swiss’s offering should be pretty self explanatory. A multitude of seating options in Business Class is catch of the day, while Swiss First Class is a more cocooned, private affair. But what we like is Swiss’s bold use of colour and trim and finish in business class, injecting much needed visual depth that I feel is lacking in Lufthansa’s product. “The warm and muted tones such as claret, anthracite and beige convey a particular sense of comfort and calm,” states the press release.

The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business. All seating classes will also feature new Human-Centric Lighting which helps alleviate jet lag’s effects. A new state-of-the-art inflight entertainment system with bigger screens and connection options for the customer’s own personal devices will also be provided in all seating classes.

“With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience,” adds SWISS Chief Commercial Officer Tamur Goudarzi Pour. “With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”

In First, the airline has opted to mirror the dual centre seat that Lufthansa has presented earlier this week. The new SWISS First suites offer their guests total privacy with closable sliding doors, a spacious personal wardrobe, a large seat table, seat heating and cooling, a wireless charging station and a screen display that is as wide as the suite itself. I actually prefer the suites’ warm colours and additional of lighter wood touches, echoing its incumbent product. An advanced and spacious new washroom has also been developed for the new SWISS First cabin, something that wasn’t highlighted in Lufthansa’s launch. The facility draws its inspiration from the famous spring in Vals in Canton Graubünden: a slate-black exterior, and a green interior that alludes to the spring’s fresh and cooling water.

Meanwhile in Business Class, a range of private seats, suites, and solo seats with extra space fill the cabin with a myriad of choice but what is more noticeable is the cabin’s top-quality materials in claret and anthracite which build a deep, warm and cosy intimate ambience throughout. Even in economy the seats have been redesigned offering a crazy-large 13″ hi-definition screen.

The new cabin interiors will be installed from 2025 onwards, initially on the SWISS Airbus A330-300 fleet and later on the company’s Boeing 777-300ERs. The new Airbus A350-900s on order will be delivered with their new cabins already installed.

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The Big Picture

Posted by:Jonny Clark

One thought on “SWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.

  1. I prefer the Swiss treatment of those seats. In the photos there’s something ‘cheap’ about the fabric that Lufthansa have chosen. Maybe they are better in the flesh.

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