SWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.

It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…

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Lufthansa’s new Allegris product provides a wealth of seating options, but does it deliver a myriad of complications for passenger assignments?

Lufthansa peeled back the curtain today on its new Allegris product, with a wide range of products now on offer across its future wide-bodied fleet. We’ve already covered most of this story here including the myriad of Business Class seating options that Allegris will be offering. However, perhaps the scene stealer today is Lufthansa’s First…

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Hottest Design Airlines to Try in 2023

This is the TheDesignAir’s hottest Design Airlines to try in 2023. Whether you fly regularly or are saving up for that once in a lifetime trip, here’s our recommendation for airlines, big and small, that bring a bit of style to the skies, but which have you flown and which are you wanting to try?…

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China Airlines introduces new Japanese menu and dedicated tableware for Japan routes

China Airlines has now released a new menu and tableware to compliment its Japan routes. The airline will partner with Toutouan, a famous restaurant in Tokyo, to launch their “natural style” Japanese cuisine for Premium Business/Business Class on all Japanese routes. Brand new Japanese tableware will also complement the cuisine. “By bringing Japan’s signature banquet…

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American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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Virgin Atlantic New A330Neo delights with ‘better-than-Upper Class’ product and better fleet alignment

Launched today in London’s still-trendy Shoreditch, Virgin Atlantic’s new A330neo product should indeed turn heads. Launching a brand new product across a small yet nimble fleet usually means that the product offering becomes increasingly fragmented, but actually the airline has stumbled upon better synergies than ever on its Transatlantic offering. Introduced on Virgin Atlantic’s 16…

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