Air France takes its brand to new heights

Today saw Air France reveal a brand new Business Class product that will start to grace its 777-300ERs. It also revealed an exciting new ‘brand video’ to impart the new Air France brand to its global audience. At the heart of this regeneration lies its new business class seat, which is entirely new, although it…

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Stepping through the door. What Virgin Australia’s new invitation-only ‘Beyond’ lounge has to offer

The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…

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LATAM further elevates ground product in Santiago, Chile

LATAM took a fairly surprising (and welcome) decision to completely revamp its still fairly modern signature ground product in Santiago de Chile, which only opened back in 2015. The brand-new LATAM Lounge has just opened its doors for its preferred passengers and LATAM’s partner airline members, including while waiting for their flight. The new space,…

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Finnair’s new long-haul product is a masterpiece in authentic residential-inspired design

It’s rare to find innovation in Business Class products in the past few years. Since the likes of Singapore Airlines’ new monocoque seats and Qatar Airways QSuites, many carriers are opting to customise off the shelf products, which naturally bring tried-and-tested comfort, but will never advance the passenger experience the same way that a truly…

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SAS shows off new A321LR interiors

SAS has just revealed its photos of its new A321LR cabin. The transatlantic narrow body joins the carrier’s wide-body fleet in connecting the two continents, but trying to keep the same passenger experience touch-points across fundamentally different airframes was a difficult ask. While the airline sadly hasn’t been able to provide all aisle access, by…

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Trip Report: Turkish Airlines’ A350 Business Class

Flight: TK193Aircraft Type: A350-900Class: Business ClassRoute: IST-GRUDate: October 2021 http://www.turkishairlines.com Turkish Airlines has continued to operate throughout the pandemic. In fact, it’s been one of the largest international carriers in Europe for the past 18 months. However, the pandemic also saw the full launch of its A350 operations, which headed to destinations such as Manila, Jakarta and Sao Paulo, meaning…

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