Today saw Air France reveal a brand new Business Class product that will start to grace its 777-300ERs. It also revealed an exciting new ‘brand video’ to impart the new Air France brand to its global audience. At the heart of this regeneration lies its new business class seat, which is entirely new, although it…
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Etihad has always been a challenger brand in the Middle East, even if it’s not the youngest of the carriers. Often shadowed by its much larger, blingier cousin Emirates, and self-styled luxury carrier Qatar Airways, Etihad has had a bigger hill to climb, either winning market share, or the hearts and wallets of this lucrative…
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As the world of wide-bodied cabin & seat design has reached a critical plateau, all eyes are turning to the new narrow-bodied long-haul market which will become an increasingly important part of point-to-point long-haul strategy in the months and years ahead. While the ‘Jet Set Era’ offered transcontinental flights on narrow-body aircraft decades ago, it…
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Today we were invited to see the grand official reveal of SWISS’ latest product in an arsenal of improvements over the past few years. While the airline started with a range of improvements to its ground product and older A340 fleet a few years ago, the airline’s new Premium Economy has been a few years…
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It’s rare to find innovation in Business Class products in the past few years. Since the likes of Singapore Airlines’ new monocoque seats and Qatar Airways QSuites, many carriers are opting to customise off the shelf products, which naturally bring tried-and-tested comfort, but will never advance the passenger experience the same way that a truly…
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Lufthansa has already got a competitive Premium Economy seat, however the carrier saw it time to upgrade some of its fleet. While the ZIMmagic Premium Economy product from seat manufacturer ZIM already features on much of Lufthansa’s long haul fleet, the carrier has looked to both improve its product, and match the new Swiss Premium…
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SAS has just revealed its photos of its new A321LR cabin. The transatlantic narrow body joins the carrier’s wide-body fleet in connecting the two continents, but trying to keep the same passenger experience touch-points across fundamentally different airframes was a difficult ask. While the airline sadly hasn’t been able to provide all aisle access, by…
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During ALTA Airline Leaders Forum 2021, an event hosted by the Latin American and Caribbean Air Transport Association in Bogota, Avianca presented three new seats that will be retrofitted across the carrier’s short- and medium-haul A320 fleet. The Premium, Plus and Economy seats were all designed by Recaro Aircraft Seating, with an innovative approach to…
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Taiwanese carrier China Airlines has just received its first A321neo passenger aircraft which heralds a new era in the airline’s narrow-body fleet. A total of 25 of these advanced Airbus aircraft will enter the fleet over the coming years, which will operate short-haul routes including Northeast Asia, Southeast Asia, and Cross-strait. The aircraft itself features…
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Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
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While details are scarce, it seems that according to one of FlyDubai’s latest posts, the airline is introducing a regional business class product, most likely to replace its older recline seats. While the airline has just hinted at the new product on social media, rather than a full announcement at this stage, it appears to…
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British Airways is continuing with the roll out of its newest business class seat, the ‘Club Suite’, as it continues to retrofit the seat across its Boeing 777 fleet, with the speedy roll out expected to be completed by the end of 2022. The airline has already retrofitted a handful of its Boeing 777 aircraft…
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Today saw Air France take delivery of its first Airbus A220-300, the company’s most modern aircraft in the fleet on its short and medium-haul network. The airline has been on a massive fleet renewal program since introducing the Airbus A350 on its long-haul network, and by 2025 it will have integrated the 60 A220-300s ordered…
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Air China has just announced it will bring a brand new Business Class seat to 10 of its A350s. While the carrier has a diverse selection of business class seats depending on which aircraft you are travelling on – the latest A350 seats might not be the most spacious, but they might just be the…
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Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes. This…
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AVIC Cabin Services is more than just AIM altitude and Thompson Aero Seating, however those will be more familiar names than Jiatai. However, it’s one company and part of the group not to be overlooked. Jiatai’s new JT220B Business Class and JT220E Economy Class seats are a result of the company’s strategy, supported by ACS,…
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Cathay Pacific is about to see the commercial take-off of its latest arrival, the A321neo. With the pandemic hitting at a pivotal time for the carrier, commercially things have been bittersweet. While passenger numbers have been decimated for 18-months, the regrowth of the airline can now be expedited by the addition of a new narrow-body…
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United Airlines, now profitable once again has firmly set its stall as a leading Passenger Experience airline, vying for market dominance through modern, comfortable cabins that give passengers what they want: more space, more entertainment and more choice. This is something we applaud and have been promoting as the right approach to winning over customer…
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SWISS has now joined the ranks of its fellow Lufthansa Group airlines in offering Premium Economy, which will supplement its existing Economy, Business and First classes of travel from the fourth quarter of this year. Interestingly the airline has opted for a fixed-backshell seat which usually gets a bad rap for passenger comfort although it…
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Tomorrow, Qatar Airways will see the first flight by its new Boeing 787-9 Dreamliner passenger aircraft, featuring its much anticipated new Adient Aerospace ‘Ascent’ Business Class Suite. The aircraft will operate on a number of key routes to Europe and Asia, starting with its Doha to Milan service followed by Doha to Athens, Barcelona, Dammam,…
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Like many things in the aviation industry, there are always one or two major suppliers in most cases dominating the industry, whether its Boeing or Airbus, Rolls Royce or GE and within business class seats let’s face it, Collins Aerospace or Safran, but there are just as capable competitors on the fringe. Recaro and Thompson…
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Qatar Airways is seen as one of the ‘true’ Five Star airlines in the world and it has worked hard over the past decade to position itself as a true luxury carrier. At the heart of its recent efforts is the airline’s QSuite, a Flagship product that only a few carriers have managed to surpass…
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French leisure carrier Corsair, based in Paris Orly has just received the very first of 5 new A330neo aircraft which will modernise its fleet. Last year saw the retirement of its 747s which have now been replaced by an all Airbus A330 fleet. The airline has streamlined its network offering which once spanned the US…
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While we covered JetBlue’s fantastic new Mint product recently, the airline certainly kept our eyes at the front of the aircraft, as we thought that’s where the magic was going to happen. However, it seems when it comes to Economy Class travel, the airline has decided to firmly position itself as a challenger to the…
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with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design.
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KLM has just received its latest addition to the fleet, a brand new Embraer E2, which will become an important aircraft for the Dutch carrier as it looks to modernise its regional fleet. The new 195-E2 aircraft type is both quieter and more economical than its predecessor the Embraer 190. Seven new aircraft of this…
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Airbus is soon to bring its first A320 family Airspace cabin to the market thanks to JetBlue’s new A321 which will be flying in just a few months’ time. Airbus has just recently started flight testing of the first Airspace Single-Aisle aircraft. A second phase of in-flight testing will take place in February to validate…
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Geven is working with UK design agency PriestmanGoode on a new family of next-generation aircraft seats. This isn’t the first time the two companies have crossed paths. In fact, Geven’s Comoda AQ seats (the same product found in recently delivered Uganda Airlines’ A330 premium economy) were the same hard product in Priestmangoode’s South African Airlines short-haul…
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Acumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new…
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JetBlue has been long touting its desire to compete on the Transatlantic market. With the recent exit of Norwegian’s long haul operations, there’s certainly a slot to be filled in competitively priced disrupters, and JetBlue has jumped at the opportunity. However, it certainly means business, trying to take a slice of the highly lucrative Transatlantic…
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