At first glance the new Versa seat by Safran might look like most other reverse herringbone seats, in fact, most will probably mistake it for the Cirrus seat, which occupies the same seat universe. However, airlines can rejoice, as this is a new enhanced generation of herringbone, state-of-the-art long haul business class seat. This totally new…
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HNA is the latest contemporary airline to bring both brand image and passenger experience inline with a holistic approach designed by UK-based company PriestmanGoode. For over two years the design studio was brought in ‘to create designs that reflect a sense of place and appeal to international passengers’. Entitled ‘Dream Feather’ the concept is…
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A few years ago, the race was on to kit out an airline’s entire fleet with fully-flat, all-aisle access seats in business class, as this was a quantifiable benefit from competitors who were offering either angled lie-flat or seats that didn’t feature aisle access. A few key seats became de-facto benchmarks in passenger expectations, including…
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Tonight saw Virgin Atlantic peel back the curtain on their exclusive new A350 cabin. The aircraft, which will enter the fleet this summer will initially fly on the prestigious Heathrow – New York JFK route, followed by Atlanta, and the rest of the existing 747 routes as the new aircraft starts to take over from…
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United Airlines‘ customers now have an opportunity to experience the ever-popular Sunday Riley products thanks to the upcoming roll-out of new amenity kits featuring what is frequently described as a ‘cult’ beauty brand. This new collection, In some stylish leather cases (in premium classes) will begin its roll-out later this month on board and the range…
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Unless you have been living under a rock today you will already have seen the new business class product for British Airways, dubbed the ‘Club Suite.’ The new suite brings a range of improvements to the passenger experience including all-aisle access, more storage, larger IFE screens and even doors, offering even more privacy, similar to…
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While British Airways has invested heavily in to its Club World, including new bedding and dining, its very top cabin class was left at the wayside, meaning that in some respects, the Club World product out-delivered the carrier’s flagship product. However, all that is apparently set to change as British Airways’ First cabin undergoes a…
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Brussels Airlines has just revealed a rebranding and repositioning of its in-flight product which will grace the skies on it’s A330 fleet starting in April. By investing 10 million euros per aircraft in a completely new Business Class, new Premium Economy and Economy Class the airline wants to offer a personal experience – dubbed ‘a…
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Air France has not only unveiled, but launched its new A330 cabin today, including the award-winning premium economy, new economy cabins and for the first time, a brand new Business Class cabin. A total of 15 aircraft will be retrofitted with 36 seats in Business, 21 seats in Premium Economy and 167 seats in Economy,…
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Believe it or not, the 777 toilet may not be one of the most talked about parts of the passenger experience, but it hasn’t really changed since the 777 came to service decades ago. So step ahead 24 years and it’s about time that a company is offering a brand new concept to the aircraft’s…
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Long-haul Cathay passengers transiting through Hong Kong Airport may find the airline’s latest addition to their Pier Lounge a welcome haven to stretch and relax during their journey. Designed in partnership with The Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is…
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Priestmangoode today announced a new cabin design for LATAM’s fleet of aircraft. Following the design company’s short haul aircraft interiors, PriestmanGoode has worked with LATAM to design new cabin interiors for the South American carrier as part of its vision to offer passengers “a travel experience with more options, flexibility and personalisation.” The new cabin interiors…
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While most people will be getting excited about the final instalment of the globally successful HBO franchise, 2019 will also see a range of new business class seats across the globe that will see the business class experience becoming more and more competitive with regards to the hard product on offer. With seat designers and…
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Virgin Atlantic has retrofitted the first of four Airbus A330-200s which joined the fleet from Air Berlin mid way through the year. The retrofit includes the installation of the airline’s famous Premium cabin, along with brand new Upper Class Suites and a refreshed look for Economy. The remaining three A330-200 refits are all expected to be…
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Both China Eastern and Shanghai Airlines are receiving new cabin products for their latest generation aircraft deliveries. Shanghai Airlines’ 787 Dreamliner arrived at the Hongqiao International Airport, delivered to China Eastern’s affiliated Shanghai Airlines to become the carrier’s 100th aircraft. The new aircraft will initially serve domestic routes between Shanghai and Beijing, Guangzhou and Shenzhen. After that,…
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Bula Kadavu! This week saw Fiji Airways receive their first Boeing 737 Max aircraft. With a total of five on the order books, the airline is looking to supplement their NG fleet with these more fuel efficient aircraft, featuring sky interiors, and by the looks of the hump on the back of the aircraft, connectivity too.…
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Joon, the millennial airline by Air France has just launched a new hybrid economy product that will be music to young family’s ears. Four rows of the economy cabin will now be fitted with pairs of seats that can be converted in to beds for kids. This is almost the same as the Sky Couch…
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Following the delivery of its first Airbus A220-100 last week, Delta gave the world a sneak peek of the aircraft’s brand new interior. The new aircraft, designed to replace the now ageing 717 fleet will become the backbone of Delta’s regional operations with 74 on order atop of this new airframe. Designed to be experience-rich…
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October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…
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Today saw Boutique Airline La Compagnie reveal its new A321 product, which will start flying early next year. In April 2019, La Compagnie will become the first french airline to operate the Airbus A321neo. More efficient, less noisy and more sustainable than its 757 fleet currently operating the transatlantic Paris-New York city pair, this aircraft…
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While all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…
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Today saw the launch of Air France’s new Economy and Premium Economy cabins, creating a ‘new’ travel experience on board its 15 Airbus A330s which will be refitted as from January 2019. We’ve always found Air France to offer a contemporary economy cabin product, however the traditional sea of blue and cream didn’t inject a sense…
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Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…
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Hawaiian will enter the record books next year offering the second longest domestic route globally and certainly the longest in the US, with a new Boston-Honolulu city pairing. Just shy of the Paris-Reunion city pair, this new 5,100+ mile journey beats Hawaiian’s already existing long-haul East Coast flight from JFK. Hawaiian Airlines will begin its…
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Hong Kong Airlines just received its latest A350, and with it, the next evolution of its premium experience, unveiling a newly upgraded Business Class seat. This new seat rivals that of Cathay Pacific and here at TheDesignAir we actually prefer the Super Diamond product compared to Cathay Pacific’s due to its increased space and storage…
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PAL’s A350 – featuring a brand new cabin product – will soon start flying on its long-haul city pairing of Manila to London Heathrow. The lighting system onboard might not have taken the limelight, but it certainly creates it, designed as part of a truly holistic cabin concept. “Following on PAL’s A330 retrofit and new…
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LATAM Airlines Group today unveiled its plan to transform the cabins and travel experience of no less than two-thirds of its global fleet with a US$400 million investment. The company will revamp the interior of more than 200 aircraft over the next two years with passengers being able to fly the first renovated aircraft relatively…
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Emirates has once again kept itself ahead of the curve by refreshing its premium offering with brand new luxury products in their First and Business Classes. The new products stem from collaborations with Byredo skincare, Bowers & Wilkins and no surprises that Emirates’ longstanding partnership with Bulgari continues, now with refreshed amenity kits. For First…
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We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
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Turkish Airlines has just received its new A321Neo aircraft. The aircraft, which will be deployed on its short and medium haul routes. The aircraft also features the Airbus Cabin Flex configuration, which has removed the usual door positions locating them over the wing, to allow for more passenger space and a more seamless cabin plan.…
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