United Rolls Out New Amenity Kits

United Airlines‘ customers now have an opportunity to experience the ever-popular Sunday Riley products thanks to the upcoming roll-out of new amenity kits featuring what is frequently described as a ‘cult’ beauty brand. This new collection, In some stylish leather cases (in premium classes) will begin its roll-out later this month on board and the range…

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2019, The Game Of Thrones

While most people will be getting excited about the final instalment of the globally successful HBO franchise, 2019 will also see a range of new business class seats across the globe that will see the business class experience becoming more and more competitive with regards to the hard product on offer. With seat designers and…

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China Eastern New A350s And Shanghai Airlines 787s Feature Impressive New Business and ‘First’ Products

Both China Eastern and Shanghai Airlines are receiving new cabin products for their latest generation aircraft deliveries. Shanghai Airlines’ 787 Dreamliner arrived at the Hongqiao International Airport, delivered to China Eastern’s affiliated Shanghai Airlines to become the carrier’s 100th aircraft. The new aircraft will initially serve domestic routes between Shanghai and Beijing, Guangzhou and Shenzhen. After that,…

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Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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La Compagnie Reveals New A321Neo Interiors

Today saw Boutique Airline La Compagnie reveal its new A321 product, which will start flying early next year. In April 2019, La Compagnie will become the first french airline to operate the Airbus A321neo. More efficient, less noisy and more sustainable than its 757 fleet currently operating the transatlantic Paris-New York city pair, this aircraft…

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Could Virtual Reality Really Help Airline Marketing? Just Ask Neutral Digital

Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…

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