PaperClip Design’s ‘Peacock’ concept could ruffle some feathers

with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design. 

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Swiss to offer exciting new menus in Intercontinental First and Business Class

While Swiss has announced that in economy passengers will soon have to pay for food and drink onboard short-haul flights, things have taken a radical shift in the opposite gear onboard the carrier’s long-haul premium cabins. Crafted by Michelin-starred chef Alexandra Müller of the Romantik Hôtel L’Etoile in Charmey, Canton Fribourg, these latest culinary creations…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Etihad brings a premium approach to Covid personal kits as part of its hygiene programme

When it comes to personal hygiene kits, Etihad is one of the first airlines to offer a unique, upgraded proposition for its First and Business Class guests, which also includes a snood-style face mask for use throughout their journey and beyond. The soft reusable snood has been treated with MicrobeBARRIER™ fabric treatment, a broad spectrum antimicrobial…

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Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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British Airways opens new lounge in Geneva

British Airways has just unveiled the latest in its lounge developments, re-opening the newly refurbished lounge in Geneva as part of its huge ongoing investment in the customer experience which includes other new lounges in Rome, San Francisco, Johannesburg and New York’s JFK. The lounge follows a new design concept for the airline, which debuted…

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Hawaiian launches new culturally sensitive amenities and soft products

Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International and East-coast US destinations can relax with amenities and soft goods decorated with coral and…

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UK luxury brand Bamford brings a sense of harmony to Cathay’s First and Business Class cabins

Cathay Pacific might be impacted by the recent unrest on their doorstep, but that isn’t stopping them enticing their premium passengers with an elevated travel experience. The airline has focussed their attention to enhancing the service, soft products and culinary offerings both in its First and Business Class cabins. These enrichments are designed to “offer…

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JAL reveals rebranded 777 Infused Essence cabin by Tangerine, following the recent A350 and 787 cabin designs

It looks like ANA and Japan Airlines are both working hard to improve their passenger experience. While ANA lunched the Room, JAL has also recently launched the upgraded cabin interior of their international Boeing 777-300ER aircraft fleet, extending tangerine’s “Infused Essence” design strategy that was developed for JAL’s newly acquired domestic A350-900(359) aircraft, which launched in…

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British Airways opens new lounge in Johannesburg

British Airways has been busy on the ground recently, and Johannesburg, South Africa was the latest destination to receive a lounge refurbishment. The space, based in O.R. Tambo International Airport has undergone significant refurbishment with the new and improved space being converted into one large lounge with a dedicated boutique dining area for First customers. The…

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As ‘Project Sunrise’ research flight takes to the skies, we ask is ultra-long travel really just pushing passengers too far?

The airline industry has a history of records from fastest flight to longest flight, the highest to the biggest, there’s a list as long as an A340-600 of impressive stats and figures that celebrate the innovation and scientific advancements in the airline industry. For a sector celebrating a centenary this year its amazing how far…

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Roo-hoo! Qantas shows off the newly refurbished A380 product, now flying to London

The first of Qantas’ upgraded A380s welcomed its first passengers yesterday on the London to Sydney route, delivering a radical new cabin enhancement for Australia’s national carrier’s largest aircraft. The multi-million dollar upgrade of their 12 superjumbo aircraft includes new seating across Business and larger Premium Economy cabins and a refresh of the aircraft’s First…

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Cathay opens latest lounge in Shanghai Pudong

While Cathay Pacific’s latest ethos might have shifted from ‘Life well travelled’ to ‘Move beyond’ it seems that the physical manifestation of the brand hasn’t taken a different tack just yet. The latest offering from the carrier will open tomorrow in Shanghai’s Pudong International Airport. The re-opening of their existing space in the new airline…

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