SWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.

It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…

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Lufthansa’s new Allegris product provides a wealth of seating options, but does it deliver a myriad of complications for passenger assignments?

Lufthansa peeled back the curtain today on its new Allegris product, with a wide range of products now on offer across its future wide-bodied fleet. We’ve already covered most of this story here including the myriad of Business Class seating options that Allegris will be offering. However, perhaps the scene stealer today is Lufthansa’s First…

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Hottest Design Airlines to Try in 2023

This is the TheDesignAir’s hottest Design Airlines to try in 2023. Whether you fly regularly or are saving up for that once in a lifetime trip, here’s our recommendation for airlines, big and small, that bring a bit of style to the skies, but which have you flown and which are you wanting to try?…

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American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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Stepping through the door. What Virgin Australia’s new invitation-only ‘Beyond’ lounge has to offer

The new incarnation of Virgin Australia has continued its previous tradition of offering a very special lounge to its most prestigious guests. Today saw the curtain lift on the airline’s long-awaited invitation-only private ‘Beyond Lounges’ in Melbourne, Sydney and Brisbane, reserved for corporate partners, some high-status Velocity Frequent Flyer members and key opinion leaders throughout…

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Delta opens new Sky Club in Fort Lauderdale, one of the first to re-introduce hot food options

Today marks the opening of Delta’s brand new Delta Sky Club situated in Terminal 2 of Fort Lauderdale-Hollywood International Airport. It is part of a multi-year multi-million dollar renovation project at the airport. The space is clearly designed for a post-COVID world, with soaring floor-to-ceiling windows with runway views, thoughtful interior touches and artwork from…

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PaperClip Design’s ‘Peacock’ concept could ruffle some feathers

with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design. 

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Swiss to offer exciting new menus in Intercontinental First and Business Class

While Swiss has announced that in economy passengers will soon have to pay for food and drink onboard short-haul flights, things have taken a radical shift in the opposite gear onboard the carrier’s long-haul premium cabins. Crafted by Michelin-starred chef Alexandra Müller of the Romantik Hôtel L’Etoile in Charmey, Canton Fribourg, these latest culinary creations…

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From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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