After the announcement of Vistara and Air India’s merging, it seems the carrier has already started to step up its passenger experience offering. Partnering with the international travel and lifestyle brand TUMI, Air India seems to be putting the right foot forward in upgrading what has been a very tired, and unloved product for some time. Could this be the glimmer of a new wave of hard products, food and beverage and service approach too?
“Designed for life on the move, TUMI is the leading international business, accessory, and travel lifestyle brand,” states Air India’s press release. Technical innovation paired with design excellence and unparalleled quality makes TUMI the leading luxury travel brand for the global citizen. The partnership was created in collaboration with Buzz, who helped spearhead the new amenities for the carrier.
Air India’s collaboration with TUMI spans amenity kits for First Class, Business Class and Premium Economy passengers, as well as Sleepwear which will be available to First and Business Class passengers.
First Class Amenity Kits
Let’s start with the First Class kits, which features a TUMI packing case style with carry handle, made from black vegan leather. Inside is premium skincare including Malin + Goetz Hand & Body Lotion and Face Mist, and Abhati Suisse Lip Treatment. Also provided are the usual goodies; a TUMI eye mask, socks, dental kit, earplugs, pen and tissues.
Business Class Amenity Kits
Air India’s Business Class kits are a hard shell mini-case inspired by TUMI’s 19 Degree collection including the modern silhouette and fluid-like, contoured angles of the range. Adding a personalized touch, passengers are supplied a bonus vegan leather patch which can be taken to TUMI stores to have their initials monogramed on the front of the case. Inside the kits are skincare from Malin + Goetz including a Lip Moisturiser, Hand & Body Lotion and Face Mist. Also provided are a TUMI eye mask, socks, dental kits, earplugs, pen and tissues.
Premium Economy Amenity Kits
The kits for Premium Economy passengers are a TUMI Boxford zip pouch in black and gunmetal colourways. Included inside the kits is a Malin + Goetz Lip Moisturiser, a TUMI eye mask, socks, pen and tissues.
TUMI’s new sleepwear for Air India has been made with quality materials, considered design and sustainability in mind, the pyjama’s recycled materials are blended with cotton, for extra softness and breathability. Each sleeper suit is made using the equivalent of twenty-three 500ml plastic bottles, which will result in over 18 million plastic bottles diverted from landfill annually.
Featuring a unisex design and crew neck style, the sleepwear comes in a two-tone grey marle colour, with contrasting white stitching. A prominent design element is the TUMI branding as well as accent highlights of TUMI red on the drawcord. The TUMI Sleepwear is provided to First Class and Business Class passengers in a functional and reusable cotton blend bag with a contrast TUMI red drawstring.
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