SWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.

It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…

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Swiss to offer exciting new menus in Intercontinental First and Business Class

While Swiss has announced that in economy passengers will soon have to pay for food and drink onboard short-haul flights, things have taken a radical shift in the opposite gear onboard the carrier’s long-haul premium cabins. Crafted by Michelin-starred chef Alexandra Müller of the Romantik Hôtel L’Etoile in Charmey, Canton Fribourg, these latest culinary creations…

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Swiss Opens New First Class Lounge in Zurich

Swiss opened the doors today to its stunning new First Class ‘Lounge A’ in Zurich. Designed as part of a curb-to-aircraft experience, the 650-square-metre lounge features check-in facilities, its own security checkpoint, an à la carte restaurant and a barista bar serving a wide range of Swiss grappas and further fruit brandies. As part of…

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TheDesignAir Top 10 Liveries of 2015

This month we are turning our eyes to the outside of the aircraft. Usually bright and colorful, these calling cards fill international airports with a myriad of designs. A livery, if designed correctly, can convey the brand experience that takes place inside. Each year, our judges (including some new faces) sort through the best of the best to find out what is hitting the mark and ticking the right…

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