Following ANA’s announcement that it was going to launch a new airline brand back in 2020, details have emerged today of how this brand will look. Dubbed ‘AirJapan’, ANA’s new carrier is “a new airline brand for medium-haul international routes.” Air Japan is actually just one part of ANA’s transformation of its business model to…
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Today we were invited to see the grand official reveal of SWISS’ latest product in an arsenal of improvements over the past few years. While the airline started with a range of improvements to its ground product and older A340 fleet a few years ago, the airline’s new Premium Economy has been a few years…
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Anyone who has visited South America will appreciate how strong the design culture is there. So it’s no surprise that the de-facto airline of the region LATAM has celebrated its cultural roots with two new amenity kits, which have sustainability at their heart. This new release reflects one of the emerging trends TheDesignAir predicted for…
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Alaska Airlines isn’t shy of special liveries. In fact, its first ‘Salmon Thirty Salmon’ livery – which celebrated the airline’s involvement with the shipment of the precious and tasty cargo –was so popular it returned in 2012. While the airline isn’t the only US carrier to adorn their aircraft with marine life, with Southwest also…
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It’s rare to find innovation in Business Class products in the past few years. Since the likes of Singapore Airlines’ new monocoque seats and Qatar Airways QSuites, many carriers are opting to customise off the shelf products, which naturally bring tried-and-tested comfort, but will never advance the passenger experience the same way that a truly…
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To be honest, we’re not really that sure why Icelandair has done this, but it has decided to update and refresh its once elegant brand, simplifying and stripping back originality. Instead opting for a low-cost looking approach with large billboard titles and basic graphic tails. What’s more baffling is how Icelandair have positioned the dramatic…
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Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
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Air Arabia, the largest low-cost carrier operator in the Middle East, is celebrating 18 years of successful operations with a brand-new, more contemporary uniform reflecting the carrier’s modernity and youthfulness. The new design will be worn by the airline’s staff across its network and all operating hubs, including pilots, cabin crew, engineering and maintenance, as well as members of airport, ground operations and sales shops. Adel Al Ali, Group Chief Executive Officer of Air…
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Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has just revealed yet another bold head-turning A380 livery. This time, dedicated to further carrying the delayed global event’s messages worldwide. However, it’s not the first livery to support the Expo. Eagle eyes may have noticed a circular pattern on many of their fleet.…
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The past two years airlines have had to think a little differently to maintain brand love, generate revenues and shift old stock that have filled warehouses. As such we’ve seen a wave of upcycling across the globe, with inflight trolleys finding their ways into homes from Asia, all the way to Europe, but now all…
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British Airways has just launched ‘BA Better World’, its new sustainability programme. While many airlines have already got active sustainability programmes, the airline said this marked a further commitment to put sustainability at the heart of its business. It has ambitions from reducing emissions and waste and positively contributing to the communities it serves, to creating a great place for people to…
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Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes. This…
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Plaza Premium Group has announced its plans for its second foray in to the South American market, this time in Sao Paulo. The opening of Plaza Premium’s latest lounge in mid-September in Brazil’s Guarulhos International Airport Terminal 2 is apparently just one more step on the brand’s ambition to open more lounges in the future…
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All attention this week might have been on JetBlue’s much anticipated entry in to the TransAtlantic race, but with it came a nifty little amenity for passengers in coach that we absolutely love. Developed in collaboration with JetBlue – Formia, the international guest amenity and hospitality specialist – the new kits are now available on the airline’s highly anticipated transatlantic…
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From the embers of Norwegian’s long-haul ambitions comes a new LCC determined to pick up where the now much smaller airline left off. Today saw the grand reveal of the carrier’s new brand image and livery, which will be sure to get investors excited prior to the anticipated Spring 2022 launch. “We strongly believe that…
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Lebanon’s national carrier Middle East Airlines (MEA) has just revealed new amenities for their business class passengers, designed to match the new interiors that the A321neo’s have brought to the fleet. The airline partnered with Kaelis, an independent provider of onboard products, services and solutions, to create a new comfort set to make their business…
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Today marks the opening of Delta’s brand new Delta Sky Club situated in Terminal 2 of Fort Lauderdale-Hollywood International Airport. It is part of a multi-year multi-million dollar renovation project at the airport. The space is clearly designed for a post-COVID world, with soaring floor-to-ceiling windows with runway views, thoughtful interior touches and artwork from…
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One of the latest startups to take to the skies, Play – an Icelandic low cost carrier – looks to pick up where Wow left off. While the airline hasn’t officially started flying, they have released their brand image and it’s certainly bold. The latest addition to the brand image its the carrier’s new uniforms…
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Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…
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Hawaiian Airlines announced last week that unfortunately it will not restart its ‘Ohana by Hawaiian passenger service between Honolulu and Moloka‘i and Lāna‘i as well as its statewide ATR freighter cargo service. This draws a close to this unique daughter brand of Hawaiian Airlines, and with it, the striking livery designed by Sig Zane and son…
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Turkish Airlines has once again renewed its collaboration with one of the country’s most distinguished painters, Devrim Erbil. The artist’s work will be found on the carrier’s short-haul Business Class amenity kits for short-haul flights produced by Galileo Watermark. Erbil, one of the most important living representatives of Turkish contemporary art, is deeply influenced by…
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British Airways recently announced the retirement of its Elemis spas, one of the crowning unique features of their Heathrow lounges. Taking their place and replacing the older business centres – in a bid to offer something to passengers – is the new ’Forty Winks’ nap lounge, featuring power nap sleep pods. The new pods are…
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Qatar Airways is seen as one of the ‘true’ Five Star airlines in the world and it has worked hard over the past decade to position itself as a true luxury carrier. At the heart of its recent efforts is the airline’s QSuite, a Flagship product that only a few carriers have managed to surpass…
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We’ve been drowning in a sea of short-term hygiene messages across the last year as airlines have rapidly ‘masked up’ in order to win over what little passenger volume there has been. Today’s passengers have been assaulted by marketing imagery of planes being scrubbed within an inch of their life, crew in body suits and…
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Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
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Etihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…
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Qatar Airways has always ensured its soft product is one of the best in the skies, so there’s no surprise it’s now partnered with French maison parfumerie Diptyque as part of the airline’s offering for First Class and Business Class passengers – both on board and in its premium lounges around the world. The airline…
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Believe it or not, Air New Zealand opened Pandora’s box approximately ten years ago, when it started creating safety videos that were a little extraordinary. From Richard Simmons and Betty White giving a star studded cast, or Lord of the Rings epic safety videos celebrating New Zealand’s roots to the film franchise. Many carriers followed…
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The aviation landscape in Australia may have shifted quite dramatically over the past few months, with new regional entrant Rex looking to take on Qantas on the main Melbourne – Sydney shuttle route and Virgin Australia re-emerging as a mid market carrier, and there’s even talk that Qantas isn’t taking project Sunrise off the table…
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Airbus is soon to bring its first A320 family Airspace cabin to the market thanks to JetBlue’s new A321 which will be flying in just a few months’ time. Airbus has just recently started flight testing of the first Airspace Single-Aisle aircraft. A second phase of in-flight testing will take place in February to validate…
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