Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has just revealed yet another bold head-turning A380 livery. This time, dedicated to further carrying the delayed global event’s messages worldwide. However, it’s not the first livery to support the Expo. Eagle eyes may have noticed a circular pattern on many of their fleet.
However, this bold departure from the airline’s traditional white and gold paint scheme features large-scale graphics in vivid green, orange, pink, purple and red, which run across the fuselage and all the way up to the tail and fin interlaced with the distinct ring-shaped Expo 2020 Dubai logo.
Special ‘Dubai Expo’ and ‘Be Part of the Magic’ messages run across both sides of the A380 fuselage. The engine cowls also carry the Expo 2020 Dubai messages and dates of the event.
You may also spot a recent addition, the brave Burj Khalifa stuntwoman who appeared in the recent viral Emirates ad, carries an invitation to visit the event on both sides of the aircraft, holding a message board that says: ‘See you there’ and ‘Dubai Expo Oct-Mar 2022’.
The new A380 livery was designed, painted, produced and installed in-house by the teams at Emirates. The livery was not just a decal, but a complete paint project, and is by far the largest one the airline has ever embarked on. “A great deal of planning and ingenuity was involved to ensure the distinct livery design was brought to life and flawlessly executed,” state Emirates.
Decals were then applied on the engine cowls and, as well as the image of the Emirates Cabin crew holding the message boards adjacent to the aircraft’s exits. The process of painting the livery design and applying the decals took 16 days and 4,379 man-hours to complete.
Emirates has a long tradition of showcasing special liveries on its Airbus A380 and Boeing 777 fleet, and in the last five years alone, close to 50 unique designs and 100 liveries have been brought to life by the team at the airline. Special liveries have helped pay a special tribute and carry the legacy of the late HH Sheikh Zayed bin Sultan Al Nahyan; bring sports fans closer to their favourite clubs, players and global tournaments; spread the UAE’s message of tolerance and multi-culturalism; raise awareness of the illegal wildlife trade, and much more.
The best news is that this livery won’t be a needle in a haystack. The new Expo 2020 Dubai livery will actually appear on three Emirates A380 aircraft. The distinctive blue Expo aircraft will join the 40 other special liveries dedicated to Expo 2020 Dubai, which have collectively flown to over 130 destinations across the Emirates network since 2018.