Emirates is enhancing its First Class sleep experience, creating a curated ritual that integrates luxury elements like scent, textile, and service. New sustainable loungewear, upgraded bedding, and sensory turndown service emphasize rest as a journey. The cohesive approach aligns with contemporary hospitality, prioritizing well-being and sensory comfort in luxury travel.
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There’s been a lot of hype and speculation over Emirates’ 777 interiors, and well the time has finally arrived for us to be wowed by the carrier’s evolution (not revolution) of its tired 777 product that has been long overshadowed by the A380 cabins, which became the aircraft of choice – where possible – for…
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All eyes might have been on DXB the past few weeks as it struggled to deal with epic rains that hit the UAE. To be fair, we don’t think any airport globally could have dealt with such extreme weather conditions, but now all eyes are turning to its sister airport, situated a little closer to…
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The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…
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Yesterday saw the very first of no less than 120 retrofitted aircraft take off from Dubai to London Heathrow. As part of a US$2billion upgrade program, EK003 heralds the start of a huge investment from Emirates to bring all of their A380s back to the skies, and – eventually – featuring the latest cabin products…
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Emirates, the Premier Partner and Official Airline of Expo 2020 Dubai, has just revealed yet another bold head-turning A380 livery. This time, dedicated to further carrying the delayed global event’s messages worldwide. However, it’s not the first livery to support the Expo. Eagle eyes may have noticed a circular pattern on many of their fleet.…
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Even non-aviation enthusiasts may have noticed that the skies look a little different today. As we head into another year since the pandemic first decimated commercial aviation, the large behemoth A380s and Queens of the skies – the Boeing 747 – are a rare sight at airports nowadays. Replaced by more economic and smaller long-haul…
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Emirates is one of the last bastions of the A380. Thanks to its critical mass of the product, once vaccines take hold and confidence in travel returns, the airline will be well poised to offer luxury travel to the masses once again. The carrier already has an arsenal at its ready to help position itself…
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2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…
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Fly better. That’s Emirates‘ marketing slogan. It’s the same marketing campaign that has featured the likes of Jennifer Anniston, onboard bars, showers, all-aisle access and swathes of space. The problem is, Emirates has – since the A380 entered its fleet – offered two products, a 777 and A380 business class product that couldn’t be more…
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Emirates has taken a very pragmatic approach to hygiene in – perhaps – the most advanced myriad of sanitisation products to ensure a safer journey without impacting the passenger experience in a way so far removed from what we were once used to. The airline’s model shows potential blueprints for a mid-term approach to travelling…
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This week saw Emirates launch a brand new “Fly Better” campaign which coincide with the launch of its bold new brand promise. The campaign, which features a full length commercial, which will be aired in November, refers to its extensive award-winning inflight entertainment system which has one of the widest-ranging selection of movies, TV shows and…
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Emirates has introduced new toys from the Emirates ‘Fly with Me’ collection and also Lonely Planet Kids activity kit bags for children travelling in all classes. The new range of toys will come in the top four favourite characters, as voted by customers and fans in a social media competition held last year. The airline…
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Emirates has once again kept itself ahead of the curve by refreshing its premium offering with brand new luxury products in their First and Business Classes. The new products stem from collaborations with Byredo skincare, Bowers & Wilkins and no surprises that Emirates’ longstanding partnership with Bulgari continues, now with refreshed amenity kits. For First…
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We’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street…
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At the Aircraft Interiors Expo in Germany today, we saw the unveiling of a new business class seat model, created by a joint venture between Adient and Boeing. They have developed lie-flat business class seat prototypes to potential customers at the Aircraft Interiors Expo in Hamburg, Germany. “It will be our goal to provide a superior…
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This month Emirates started providing an immersive cinematic experience in its lounges in Dubai International Airport by providing Skylights theatre headsets to customers. The headsets are being trialled in the Business Class lounge in Concourse B for the month of April and in the First Class lounge in concourse B in May. The introduction of…
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It might look like a game of spot the difference but Emirates has announced a more spacious business class seat on their 777-200LR’s. These new cabins aren’t found on all the 777 fleet, in fact, the new 2-class configuration is found only just 10 aircraft, flying specific routes starting with Ft. Lauderdale on 6th March.…
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Starting December 1st Emirates will introduce a refreshed interior across its 777 fleet with the carriers updated “light and modern” colour scheme featuring refined textured panels, as well as new lighting and design accents. At the heart of the refresh is the long-awaited First Class product. As an industry first, the airline has adopted floor to ceiling…
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Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…
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Emirates has unveiled the first of three new aircraft liveries in its fleet dedicated to Expo 2020 Dubai, of which Emirates is the Official Airline Partner. The decal was installed on A6-EPK, an Emirates Boeing 777-300ER aircraft, at the Emirates Engineering hangar. The Expo decal applied on the Boeing 777 covers over 40% of the…
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Today saw the grand opening of Emirates’ latest lounge in Boston Logan International Airport. The lounge, which marked a soft opening in April 2017, is now open to Emirates First Class and Business Class customers as well as Platinum and Gold members of Skywards, the airline’s frequent flyer program. This latest lounge reaffirms Emirates’ commitment to…
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Recently the ME3, Emirates, Etihad and Qatar have all garnered attention for their differing stances on their lucrative premium passengers. While Etihad has taken the stance of appealing to all classes especially economy, Emirates is going to try to lure First Class passengers with a new First Class cabin in November, and Qatar seeks to…
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For those who’ve been living under a rock over the last week, you may not know about the electronics ban that is effecting certain airlines from certain countries flying to the US and the UK. While this is for ‘security reasons’, it’s certainly going to effect passengers, especially those travelling in business, who can use…
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One of the best reasons to fly on Emirates’ A380 is to experience their onboard walk-up bar. While retaining the trademark horseshoe-shaped centrepiece, Emirates’ latest A380 Onboard Lounge will offer more seating space with a new seating arrangement along the windows on both sides of the bar. Eagle-eyed readers may notice there is no walnut…
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Emirates isn’t new to up-cycling, but this year, it has focussed its environmental efforts on part of its inflight experience. What is often seen as a small static-inducing luxury in economy (and often kept as a souvenir) could be one of the least environmentally-friendly passenger experience products. However, the Dubai based carrier has started a rather…
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Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates. Both have fantastic international appeal, and this is why the reemergence of Jen on Emirates…
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Most airlines around the world naturally have to offer a variety of international cuisine which reflect the distinct route networks they fly. Japanese routes always stand out from a passenger experience perspective, as the dining experience is so different from traditional Western culture that not only new menus but new tableware has to be developed to…
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Last month, Emirates launched a brand new set of Economy Class amenity kits. The kit bags reflect Emirates global coverage and come in six designs inspired by six regions in Emirates’ global network – Australasia, Latin America, Middle East, Africa, Europe and the Far East. The designs incorporate the colours and patterns of each of…
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Emirates just announced their fourth daily flight to Dubai from London Gatwick airport, filling the large gap between the lunchtime and evening flight. Starting October 1st, the flight will take off at 16.50, it’s the perfect addition to the airline’s extensive nine other daily flights from the UK Capital. With six flights from London Heathrow and four from Gatwick,…
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