From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Can’t Wait To Fly? You Can Fly From The Comfort Of Your Own Home Thanks to Emirates’ Virtual Reality Cabins

We’ve already had some fun playing around with the delights of Emirates‘ brand new online sales and marketing tool, but this new immersive 3D world has officially launched, making Emirates the first airline to introduce web virtual reality (VR) technology on its digital platform, although a walk through isn’t new as it launched a google street…

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Emirates Officially Opens 41st Lounge, In Boston

Today saw the grand opening of Emirates’ latest lounge in Boston Logan International Airport. The lounge, which marked a soft opening in April 2017, is now open to Emirates First Class and Business Class customers as well as Platinum and Gold members of Skywards, the airline’s frequent flyer program. This latest lounge reaffirms Emirates’ commitment to…

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The Shifting Landscape Of The ME3

Recently the ME3, Emirates, Etihad and Qatar have all garnered attention for their differing stances on their lucrative premium passengers. While Etihad has taken the stance of appealing to all classes especially economy, Emirates is going to try to lure First Class passengers with a new First Class cabin in November, and Qatar seeks to…

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Emirates Reveals New A380 Onboard Lounge

One of the best reasons to fly on Emirates’ A380 is to experience their onboard walk-up bar. While retaining the trademark horseshoe-shaped centrepiece, Emirates’ latest A380 Onboard Lounge will offer more seating space with a new seating arrangement along the windows on both sides of the bar. Eagle-eyed readers may notice there is no walnut…

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Emirates Now To Offer 10 Daily Flights Between London And Dubai

Emirates just announced their fourth daily flight to Dubai from London Gatwick airport, filling the large gap between the lunchtime and evening flight. Starting October 1st, the flight will take off at 16.50, it’s the perfect addition to the airline’s extensive nine other daily flights from the UK Capital. With six flights from London Heathrow and four from Gatwick,…

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The Premium Seat Battle In The Middle East

It’s no surprise that Emirates has finally announced that it is set to unveil its new Business Class seat for its Boeing new 777 aircraft at ITB Berlin, the international travel trade show which takes place in just a couple of days time. After just launching the world’s longest route on a 777 from Dubai to Auckland,…

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From Shoeboxes To Onboard Showers

Last week brought the news of two completely contrasting flying experiences, showcasing the increasing divide found between the premium and economy classes. Whilst Emirates unveiled its highly anticipated television commercial featuring Hollywood actress, director and producer Jennifer Aniston, news also came out of a new seating concept that will pack in even more passengers to an…

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The Aviator Episode Four

It’s time for next instalment of The Aviator: The podcast about all things flying. Hosted by Ted Kravitz and regular guest host Jonny Clark. This month we we unpick the findings of the Airports Commission, Mark Vanhoenacker takes us through his book Skyfaring – a journey with a pilot, plus, the month’s news on the airways –…

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TheDesignAir’s Top 10 Economy Classes 2015

We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…

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