Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates. Both have fantastic international appeal, and this is why the reemergence of Jen on Emirates new TV commercial makes perfect sense.
The latest commercial, featuring a new face, in the form of a kid called Cooper or “Coop” for short, allows for an increased dialogue and story arch that takes the pair through all the classes of the signature Emirates A380, which now flies to over 40 destinations.
The advert, which has amassed 1,000,000 views proves in the success of the celebrity endorsement of the airline. Those with eagle eyes may notice the economy seats seem to offer incredibly large TV screens, which are actually only available on the carrier’s very latest aircraft, which at 13.3″ are the largest in economy. Those in the rest of the fleet will still enjoy a 11″ screen in economy.
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand explained: “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the ad was viewed by millions of people, generating thousands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising.
“We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.”
The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The script and creative concept was a collaboration between Buckley and Emirates’ in-house advertising team and produced in conjunction with the WPP Group.