We all know that airlines across the globe face limited suppliers and supply chains when it comes to creating passenger experiences. They are increasingly being strained by demand, which is causing delays to airline and product launches the world over. From OEMs to seat manufacturers airlines are battling two fronts. One, the race to offer…
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This year, TheDesignAir undertook 72 flights across every continent, totaling 139,736 miles and 13 days of flight time. The travels featured various airlines and experiences, including notable flights with Austrian Airlines and China Airlines. Check out our 2024 recap
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Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds…
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TheDesignAir is pleased to announce another show on YouTube. Titled ‘Design Details’ we lift the lid on the latest product launches and get to grips with what this means for us, as passengers. The show joins our regular round up to give our readers more ways to consume our content.
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This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…
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Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There are also product ranges, fully-flat beds on their short-haul aircraft and now a cute, comic-book…
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Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…
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SAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases an often overlooked part of the passenger experience. “The Arrivals” campaign imagery and film are…
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Following the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a postcard, enticing people to stay and explore a city often used as a stop-over on…
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Another year, another safety video. Air New Zealand have brought a brand new aesthetic to their latest video, with both Katie Holmes and Cuba Gooding Jr. acting as ‘god like’ creators, presenting New Zealand as a destination that has to be experienced to be believed. “It’s a land of stunning beauty, magical places and friendly…
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Qatar Airways has released a powerful video campaign in response to their closed airspace borders. Titled “No Borders, Only Horizons” the video subtly addresses their current situation with a strong, emotionally-based message. This latest campaign follows recent videos from Turkish Airlines featuring Morgan Freeman and Aeromexico that responded to the actions of the US. The…
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It’s that time of year when Christmas videos from aviation companies around the world come out. We are keeping our ears to the ground to seek out the most inspirational, humorous and heartwarming. Keep coming back to see our updates. WestJet WestJet has produced another tear-jerker video this year which celebrates the charitable efforts of…
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Unless you’ve been devoid of any type of TV screen for the past decade, you will know Jennifer Aniston, and unless you’ve kept your head down on the pavement for the same period of time you will know of Emirates. Both have fantastic international appeal, and this is why the reemergence of Jen on Emirates…
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Swiss last month took delivery of their 777-300ER and revealed their newest lounges, but last week the carrier also released a video on YouTube, which showcases the many faces of the airline. We are in love with the new video, which is beautifully shot and edited. It may be 5 minutes-something long but it’s well worth a…
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This has to be one of the most breathtaking videos this year, showing the painstaking detail Luca Iaconi-Stewart has gone to to showcase Singapore Airlines‘ suite of seating products. The paper model artist became globally acclaimed this year when he showed off his Air India 777 1:60 scale model made purely of Manila paper (complete…
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American have just launched a beautiful print campaign, to celebrate the reinvention of their trans-con service, (which has become the latest turf that the major US airlines are fighting for customers) which we covered a while ago. The new AA A321’T’ fleet now operates between East and West coast and are becoming part of the…
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Holy smokes, another safety video from Air New Zealand? Hell, why not? The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently…
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A question I am constantly asked by Captains since I became a pilot was “Why the move from a creative industry to one that is so technical?” I always smile when I’m asked that question. I tell my flight deck companion to open their eyes and look outside. “You think there is no creativity, look…
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Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included…
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We are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something that can be quite challenging with a 70 ton piece of machinery. Singapore Airlines have…
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After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people that brought Gollum to Wellington Airport, ‘An Unexpected Briefing’ – inspired by the upcoming fantasy adventure…
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Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle Earth PR campaign that’s sweeping New Zealand leading up to the release of The Hobbit.…
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There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…
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