Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently ‘The Bear Essentials’ featuring renowned television adventurer Bear Grylls.
Filmed entirely outside of New Zealand, the video does hint at promoting their North American destination, Los Angeles, and interestingly Betty White says she had been exploring opportunities to work with Air New Zealand for some time. “Air New Zealand has a global reputation for creating unique in-flight safety videos. When the opportunity came up to be involved in this project, I couldn’t say no. We had a lot of fun on set and I think we’ve shown that it doesn’t matter what age you are, it’s important to live life to the full,” says Betty.
“Air New Zealand’s brand is all about liberating from the ordinary and our safety videos have proven a great way to showcase our unique personality to audiences of all ages around the world. In Betty we found the perfect partner – she is renowned for being a little bit cheeky and with a career spanning 74 years, who better to learn survival tips from than the award-winning show business veteran?” says Air New Zealand Head of Global Brand Development Jodi Williams.
We love the fact Air New Zealand constantly update their safety video, it’s a clever piece of marketing, and money well spent, as the airline has become synonymous with doing things a little differently. We are hoping to fly with them very soon, and aim to give you a full report on how they compete with their rivals. In the meantime, we may just put this video on loop… after all, who doesn’t love Betty?